Literary Speed Dating

Did you know such thing even existed? No, it’s not authors dating authors, although maybe that’s not a bad idea either. It’s an event organised by an author society, where about a dozen publishers get to hear 3-minute pitches from writers that want to traditionally publish their books. I’ve known about the one organised by Australian Society of Authors for years now, but it has always sold out in a matter of days if not hours. This year, however, I get to go!

How did I do it? As usual, with dogged persistence. When I missed out last year, I went ahead and put a recurring reminder into my calendar to check the website for the next year’s announcement. Because I was told it would happen “early next year,” the reminder started on 1 January and repeated every day until now. I kept checking the website and was starting to lose hope when voila! There was the announcement and the web form. I tried to submit it a couple of times, but it didn’t work. When I called them, the staff member was in shock because she did not know it was already published on the web, it was supposed to get her approval or something. She took my credit card details (the event costs $50 AUD) and after much begging from me, sent me an email confirming that yes, I’m in.

So yay! On 24 June I get to finally meet those elusive publishers who so far managed to hide behind their assistants and template rejection letters. I have four months to finish my new book and to plan my assault. Me thinks I will be pitching not only the story, but myself too – the doggedly persistent author of not one, but three books. Gimme a contract for three novels over two years! I will deliver!

I will be posting about my experience, of course, and whether the event was worth the $50 (plus the membership with Writers Victoria). If you live in Australia, you may want to put a reminder in your calendar for next January or get onto the waiting list. If you live elsewhere, contact your local author society to see if they are doing something similar, or suggest that they do.

I know it’s a long time away, but the deadline got me even more energized to continue writing, and that alone is worth the fifty bucks. So far I’d managed between 800 and 1,100 words per day over the first three days, and that’s after long, hard days at work. let’s just see what happens over the weekend.

Hope you are well and that the Muse has visited you too, if not in the shower, then maybe in your dreams, or in the long boring meeting. Whenever it is, invite her in.

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I have a dream. Again…

Look who’s back! “Who dis?” I hear you say, and yes, you have every right to forget me – I’ve been gone for three months. In cybertime, that’s like a generation. I’m sure new Twitter stars have managed to rise and implode since then, but I wouldn’t have known. I was too busy getting married and starting my new job.

Speaking of getting married – look at this happy couple!

registry-steps   walking-in-cbd   nighttime-in-cbd-2

You almost can’t tell that it was 39 degrees Celsius, which is just over 100 degrees Fahrenheit…crazy, but that’s the January in Melbourne for ya! I know that some of you can’t feel your toes right now, but trust me – you wouldn’t want to feel like you are cooking alive, either.

And yes, I’ve been at my new awesome job for almost three months, and yes, it’s incredibly demanding, but enough excuses already. I want to tell you about a wonderful thing that happened yesterday.

I came home late, as usual. Good thing that Josh cooks, because if not, I’d be surviving on tuna cans and stale bread. Early to rise and late home from work makes Ana one tired woman. So tired that a mere thought of sitting down to finish that third book or even write a new blog post creates involuntary spasms in my legs, which usually results in a couch faceplant, supplemented with trash TV. Every now and then I would also feel intense regret that the writing dream is over, and then pass out to start the early-to-rise cycle all over again. Sounds familiar? Yeah, it sucks.

I’ve tried beating myself up, writing daily plans, and setting up a reward system, but nothing was working. That is, until yesterday. I was in the shower, trying to wash off the daily stress, when I sort of spaced out. I was fantasizing about how my life could be different, when a story idea came to me, as vivid and real as one of those hallucinations I had when I was high on opiates in the hospital bed. When I came to, the bathroom was full of steam and my mind was full of plot twists, characters, and whole scenes.

My sister-in-law came over to have dinner and watch “Married at First Sight,” so I had to play hostess for a couple of hours, but all I could think of was the new story. I could not wait for the stupid show to be over, so that I could write down the idea, I was that afraid to lose it. I jumped onto the computer as soon as I could and did not get off the chair until Josh started yelling from the other bedroom that we had to get some sleep. I could not stop thinking about it this morning. I told my sister. She liked it. In fact, her exact words were: “Yep, here we go again!”

Yes, indeed. Here we go. A completely different new novel, a psychological thriller with little comedy, if any. A male protagonist. More character development, although I’m in love with the plot too. And I have a feeling I will be able to spill it onto the page in a couple of months – last night I could barely keep up with typing out the ideas as they were flooding in.

I don’t know what you’ve been up to in the last three months, and sorry again for disappearing, but if you’ve been self-beating and self-hating over a writer’s block, perhaps it’s time to try spacing out in a hot shower. Let me know how you go.

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Who can call Mr. Hue a douche now?

I was flipping through the channels today, trying to find anything but the commentary on the US election, when I had a strong deja vu feeling. I went back to Amazon and looked through the 1-star reviews of Shizzle, Inc. until I found its source:

“…the behavior of Mr. Hue was unrealistic and quite frankly, shockingly rude. A complete douche. If this were reality, his company would have gone down in flames before it ever got off the ground.”

Sorry, dear Gloria Louise. Turns out that if Shizzle, Inc. was set in reality, Mr. Hue would now be President-elect of the United States. So what if he spouts dubious business advice, insults people, or fires loyal employees? If anything, he’s not controversial or shocking enough. I mean, these quotes are almost polite when compared to some of the stuff that has come out of Donald Trump’s mouth:

Meme #9 Mr Hue

Meme #8 Mr Hue

Meme #6 Mr Hue

So guess what? I’m gonna bring him back! Somehow, I’m gonna use this recent drama to spin and sell more copies of Shizzle, Inc., because, as one extremely successful man has taught us all, you “can never be too greedy.” Mr. Hue probably won’t be groping anyone or making lewd comments about his own daughter, but maybe he can, I don’t know, call someone “fat and ugly” before firing them, that kind of thing. Maybe he will deport the Japanese instead of merely taking advantage of them. This may anger a lot of people, but what does that matter if I get to push my own agenda and sell more copies of my book? And in any case, who cares what people think about Shizzle, Inc., as long as I “got a young, and beautiful piece of ass.” Sorry to drag you into this, Joshy.

Not sure what I’m gonna do yet, but I have a feeling it’s the perfect time to try the New York agents again.

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How to catch a Moby Dick

UPDATE: how truly awful, I didn’t know that Gillon Aitken has died just a couple of days ago. I can’t stop reading about him being “the true gentleman” and “literary giant.” RIP, Mr. Aitken.

If anything, the news gave me the shake I needed – life is short and I better get going. The plan still stands, although I will have to find another literary giant to help make my dreams come true.

ORIGINAL POST: I don’t know why, but after a year and a half of self-publishing game, I am once again dreaming of the elusive white whale of traditional publishing. It could be the exhaustion of all the marketing effort that has gone into promoting my books, or the recent confidence boost from finally nailing a big fat dream job. Suddenly I want to change everything: the pricing strategy, the plot of my third book, the marketing buget. It’s been a big few months and I have all the excuses to take it easy, but I just can’t. I feel like I need to take the writing dream by the collar and shake it until it wakes up and gets going again.

As previously lamented, a couple of years ago I started with an attempt to break into the traditional publishing. That time, I went with “cast the net wide” strategy. I penned about 70 applications and sent them off to American agents and a few big-name publishers. The best reply I got was “it’s funny, but we don’t know if there’s an audience for it.” It felt like a whole lotta effort for nothing and it felt like my dream of being a published author was dying. That’s when I decided to give it a great big shake by self publishing my first two books.

Now the dream once again feels like its flatlining, and I need to shock it back to life. I’m thinking adreanline. I’m thinking a big dream, hence the Moby Dick. This time, I won’t cast my net wide, instead zeroing in on one big target. Here he is:

gillon

Yes, the literary agent of Helen Fielding. And why the hell not? As soon as I had this insane/brilliant idea, I fired off an email to Gillon asking if he’d be interested in having Isa Maxwell series republished with a traditional publisher. The way I figured, he’d probably say no. This is where my strategy will differ from the previous salmon-like application spawning.

I shall not take no for an answer. I will not move onto another agent until I am absolutely sure that I have bothered Mr. Aitken enough to at least have a look at Shizzle, Inc. Here’s my multi-step plan of ever-increasing pestering:

  1. Send an email (already done).
  2. Send copies of physical books.
  3. Contact other agents in the same agency asking how to get to him.
  4. Find him on social media and fire off @ messages until he figures out how to block me.
  5. Start an online petition of “Mr. Aitken, please read Shizzle, Inc!”
  6. Start a website http://www.mraitkenpleasereadshizzleinc.com and publicise it on social media.
  7. TBD. Something viral, preferably.

The way I figured, what do I have to lose? Okay, so I may eventually piss him off, but is that really worse than him not knowing who I am? On the bright side, what if he finds all this nonsense hilarious and decides to check on who the hell is this mad woman Spoke? Stranger things have happened.

Anyway, that’s the plan. If you have any crazy suggestions for the mad woman Spoke, let me know. Cause I’m doing this!

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This is why you should complain to KDP

Let me start with a disclaimer: I’ve never been a conspiracy theorist. Perhaps it’s because I was never invested in the causes: I don’t really care if the moon landing was real or who killed JFK. But lately, one conspiracy has been getting under my skin, and it’s Amazon’s glitchy system, specifically KENP.

Quite a few authors have complained online that their pages read count went down. My own count was zero for the entire month of October, but at first I chucked it to the pathetic sales figures in general. Then, after I published the blog the other day and seeing a number of comments mention the issue, I decided to complain to KDP. I told them that it’s impossible that I would have zero pages per day for the whole month because a friend of mine tested the system by downloading the book and reading a few pages.

Ok, so that was an outrageous lie, but look at what I saw this morning:

kenp-on-1-nov

Coincidence? Maybe, but I suddenly remembered that this scenario happened before, a few months ago. That time I complained after about two weeks, was promptly told that there’s nothing wrong with the system, but the pages showed up immediately and kept showing up every day. It’s been less than 24 hours since my latest complaint and I have not heard from KDP, but I expect another assurance that everything is fine.

So if you are an author with a book in KDP Select and you feel that your pages count is down, don’t beat yourself up. Complain to KDP and see if the count jumps within 24 hours. And if it does, please let me know.

Oh, and my apologies to conspiracy theorists out there. Keep up your good work. Somebody has to.

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Saying goodbye to permafree. Or the 70% royalty. Or both.

Sometimes I feel like Sisyphus

Promoting and marketing

Only to see my sales tumble

The watched pot may never boil, but whenever I take my eyes off the sales charts for a few weeks, the algorithms bury my books in the bottomless pit of the millions of unknown titles. Even worse, when I run back to the kitchen and fan the flames with marketing, the download peaks last only a day or two. Just look at the Exhibit A:

free-downloads-in-october

Fyi, the companies responsible for the peaks you’re seeing are as follows:

5 October – I don’t know whom to thank for the 367 downloads as I’d applied for a number of free services and apparently got picked up by somebody without confirmation.

24 October – BookHippo featured author, 102 downloads for FREE.

25 October – BKNights with 226 downloads for $11.

29 October – My Book Cave with 117 downloads for FREE.

As you can see, the “normal” downloads between promotions are just 3-5 books per day. What makes this even more frustrating is that I’m trying to give the first book away FOR FREE. Not only that, the permafree strategy has been in place since May, and yet instead of the snowball effect, what I have is that proverbial boulder, freefalling back to zero the moment I stop pushing. Wait, it gets worse. I jumped into permafree hoping for 2% “buy-through” of the second book, but so far it’s been less than 1% with the second book priced at $2.99. And for whatever reason, my KENP pages for Indiot have completely disappeared. Here is the Exhibit B for the same time period:

paid-sales-in-october-2016

This sucks big time, which means that I need to do something about it. Considering that I don’t want to “write to the market” or go on yet another cover redesign go-round, I’ve decided to change my pricing strategy. Radically. Like, smash it into pieces. Here are the two strategies I’m considering:

  1. Make both books $0.99 and available only through Kindle Select. Promote both with paid ads.
  2. Keep Shizzle, Inc as permafree and make Indiot $0.99 and promote only Shizzle, Inc as a freebie.
  3. Make both books free. Well, not really, but what the hell, how do I get Isa to go viral? She is destined for the big screen. I’m even more convinced of that having just suffered through “No Stranger Than Love.”

I’m thinking of trying both strategies 1&2 in stages. For starters, I am about to run a Countdown Deal on Indiot, before I make it perma-$0.99. Then after a month or so, make Shizzle, Inc $0.99 as well. Wait another month. Finish the third book. Send it to a hundred literary agents. Give up on Isa and write something along the lines of “How To Sell A Ton Of Books Without Really Trying.” That has worked for some.

If anyone has any better ideas, I’m all ears. Thank you in advance.

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I quit my job today

That’s right, I’ve sent in my resignation letter. The reason is not to become a full-time writer, but it’s almost as good – I finally got a chance to take a major step up in my career. I will be moving to a different organization to lead a team of twenty people – a whole new level of responsibility, new challenges, and hopefully a whole new chapter of my career.

This couldn’t have come at a better time. Just to think, five weeks ago I was crying myself to sleep, getting ready to have two surgeries just to rule out cancer. It was about that time that in an attempt to distract myself, I’d checked Seek to see if any exciting new jobs were advertised. There was one. A perfect job, in fact. Damn bad timing, wasn’t it? I looked at it again the next day. Two or three times. Damn.

I didn’t have the time or mental power to apply, as those kinds of jobs usually require a multi-page statement addressing key selection criteria. This one was through an executive search agency, so they only asked for a resume and a cover letter. I finally sent in the application, just to stop myself from looking at the job advertisement and obsessively Google-stalking the organization.

Imagine my shock when I got the phone call from the agency on the day between the two surgeries. I was high as a kite on opiates and did my best to sound sober as the agent explained that they would like me to come in for the interview the following week. I explained that I was about to have major surgery and asked for a Skype meeting instead. To my surprise, they agreed. Somehow, I managed the next week in the hospital, came home just in time and spoke with the agent for half an hour over Skype. I could not even sit upright, instead wedged in the corner of the couch, with pillows under knees and elbows, afraid to move. I honestly did not think I had a chance – I had a hard time concentrating even to read a book. I even put my new reading glasses on in an attempt to look more distinguished. Pathetic, I know. The agent was lovely and I enjoyed the chat and the corresponding shot of adrenaline. She hung up, I took off my glasses and went back to watching the endless renovation shows.

Imagine my shock when I got the next phone call – this time I was asked to come into the city for an interview with the panel, including my future boss and a couple of other high-flyers. “Sure,” I said. “I can make it happen.” I had no idea how I would make it happen, as I could not yet walk straight and none of my clothes fit because my abdomen was still swollen. I finally figured out a presentable outfit made of a stretchy dress and a wrap jacket. I took a bunch of pills and forced myself to stand up straight. Straight enough at least. You really can’t tell if you strike a pose:

interview

I took a taxi to the city and felt every freaking speedbump and pavement crack with my whole body. It took me ten minutes to compose myself in the lobby and then wobble up the hallway, trying to look cool and nonplussed as I was shown to a chair. I smiled and tried to hide how much effort it was to get into that chair. Funny enough, once I started talking, I felt no pain whatsoever, adrenaline working just as good as tramadol did. I remembered the pain only when I went to stand up at the end of the interview. I barely made it out of the office before I popped a tramadol stashed away in my purse.

Life didn’t stop surprising me there. There was another interview, then the ugly task of asking my manager for a reference, then an even uglier task of quitting the job I’ve loved for four years. It’s all done now, and I can finally relax. I don’t know if it’s the normal healing process or a wave of happiness, but I have had almost no pain today, and a whole week of sick leave left to go.

It has not sunk in yet, that this crazy stunt has paid off. Maybe a little crazy is just what I needed. One thing is for sure, I’m about to have a time of my life with the rescheduled honeymoon in Bali, followed by the new job. There will also be a wedding, although that has not been rescheduled yet. It will be one hell of a firework ending to the crazy year.

A crazy stunt. Maybe that’s what I need to take the writing career off the ground, too. I’ll keep you posted.

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My experience with a NetGalley co-op by Patchwork Press

If you’ve seen my Super-Duper List of Book Advertising Websites, then you may have noticed my moaning about the $399 NetGalley signup fee. That’s just so you can give your book away for free to book bloggers and other professionals, in hopes that they will post a review on Amazon or Goodreads. Needless to say, I was in no mood to take that big of a financial hit, until I came across another author mentioning Patchwork Press and the NetGalley co-op service they provide. Basically, instead of paying $399 to list one of your books for six months, you get to try the service for much, much less – in fact, a year-long listing through the co-op would cost only $360. You can try NetGalley for one month for just $50. It sounded too good to be true, but I can spare a fifty, so I was willing to try it.

I listed Shizzle, Inc for one month from late July to August. To simplify things, I’ve decided to break my review into two parts: my experience with Patchwork Press and my opinion of NetGalley.

Patchwork Press:

  1. First of all, the co-op is not a hoax! Yay! Shizzle, Inc was listed on Netgalley as promised (the listing is now archived). The reason you pay less is that (I assume), Patchwork Press (PP) pays a publisher fee and gets to list a large number of titles, at a fraction of a cost for each.
  2. PP has a responsive customer service – all my emails were answered promptly. There was a glitch when Shizzle, Inc was not posted on the day I wanted, but I got a prompt apology and the listing was extended as a bonus.
  3. Great customer service continued throughout, not just until I paid the bill – something was wrong with my epub file, but PP offered to sort it for me. I was given an option to provide a Word file, which they converted.
  4. PP did all the assessments of requests and chose who should or shouldn’t get a copy of my book. You may prefer to have control over this aspect of the service, but I was happy to let them use their experience and judgement.
  5. Every time a review was posted, I got an email from NetGalley asking if I wanted to have it added to the book’s page. I had to forward this email to PP if I wanted the review to be added, and they did so very quickly (in less than a day).
  6. There’s no option to use NetGalley’s marketing services, but I’m about to ask PP if that option exists but is not advertised by them.

NetGalley:

  1. I don’t know how many requests Shizzle, Inc had, but I got 5 reviews in the span of a month – 4 positive and 1 negative.
  2. Turns out that people have the option to vote on the cover. This was an added bonus, as I’ve designed the cover myself and continuously worry if it’s good enough. The cover got 9 “thumbs up” and 1 “thumbs down.”
  3. I can’t weigh in on the marketing option (which is an additional $200 for your book to be included in a newsletter). NetGalley claims to have 30,000 subscribers to the newsletter, so I would imagine it would be a huge difference in the number of reviews.
  4. You may choose not to add the negative reviews to your book listing (as I did). However, you can’t control what gets posted on other platforms, so I got one negative review as a result. Bummer. But I did get four positive reviews, including one after the listing was archived. That’s an average of $10 per review, via an acceptable and perfectly legal platform.

Overall, I would recommend trying a co-op service. Apparently, there are others out there, such as Victory Editing for as little as $40/month. If you know of any others, please let me know!

May the positive reviews be with you.

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Shizzle Inc. Wonderful Screwball Humour

What a wonderful reminder that I should keep on trackin’ – thank you, Roger, for helping me to punch through the writers block. Isa is not done yet!

heroicallybadwriter

shizzle-inc

I read this back at the turn of 2015/16 and belatedly  reviewed on Amazon in May; this matters needs addressing WP, to….so….

I’ll try to avoid doing a review without a dissertation on the nature of Humour, all that needs to be said is that Humour comes in many forms and traditions. That’s it. I’m done.

Now onto Shizzle Inc.

The folk in Shizzle Inc would be familiar in the worlds of Brining Up Baby, Hellzapopin,Soap and its film partner Soapidish. The extraordinary images which spring out are those which beg work by the MAD magazine artists of the 1950s. All is chaos, unlikely twists and turns, comic folk and situations leap out with little warning. Characters who have no business being in our Reality stride the pages with wonderful and improbable invulnerability. The logic which we have thought must be the only sort just withers in the hands and minds of…

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Happy belated birthday to Shizzle, Inc!

With all the recent health drama going on, I completely forgot that on 4 September was the one-year anniversary of Shizzle, Inc (Isa Maxwell Escapades Book 1) hitting the Kindle “shelves.” My brain is slowly returning to its usual programming after I finally heard the three sweetest words in the English language – “it was benign.” While I’m facing several more weeks of tough recovery – I still can’t stand up straight or walk for more than a few minutes at a time – it’s nothing compared to the agony of anticipation and anxiety.

I’ve been a published author for just over a year. How crazy. I have a bottle of champagne in my fridge, which will pop as soon as I’m off the cocktail of painkillers. Too bad I can’t have a sip right now, because I do have quite a few reasons to celebrate. I transitioned from a decade of dreaming about being a published author to having two books self-published. I took a massive five months off work to pursue this writing dream. I started #ComedyBookWeek and saw the inaugural event soar with 117 participating titles. I have made lots and lots of connections with other authors, have learned from them, and shared my experiences in turn.

Speaking of experiences, few things compare to the joy ride of getting your first book published. The high of seeing it on Amazon. The low of pathetic sales. The high of doing something about the low sales, be that paid advertising or trick after marketing trick. The low of realizing this is one of the worst ROIs you’ve ever had. The high of the first 5-star review. The low of the first (and second, and third) 1-star review. It doesn’t end, and it doesn’t get old, and eventually you learn to accept it for what it is. The learning curve is very steep in that first year, and I have learned lots, namely:

  1. I have improved as a writer as I continued to work on the second novel, so it’s been difficult (but necessary) to let go of the first book and stop trying to fix it. I did hire the fourth (!) editor to clean out Australianisms, but will not worry about it again. I will move on and write more, because Ana’s opus is yet unwritten.
  2. I have learned A TON about marketing a book. From cover design to launching, to which paid advertising sites work, and which don’t. If you haven’t seen my Super-Duper List of Book Advertising Sites, check it now. It may save you a few bucks. I haven’t hit NY Times list yet, but while Shizzle, Inc sold 12 copies in it’s first week, Indiot sold over 100 in the same amount of time.
  3. Speaking of sales, Shizzle, Inc sold a total of about 800 copies in its first 8 months, at $3.99, then $2.99, and finally $0.99. Its permafree now and thousands of free copies have been downloaded (I wish I kept a better eye on the numbers, as I can only look back at the last 90 days). It was hard work to push these sales along – I have not made my money back on all of my paid advertising experiments, and even the free downloads have withered down to nothing over the last few weeks, without ads. Just for fun, here are the last month’s charts: Shizzle, Inc free downloads shizzle-on-12-sept …and Indiot paid sales indiot-on-12-sept
  4. Going permafree was a difficult, but exciting decision, and one I still stand by. No, it’s not helping to pay back the investment, but Shizzle, Inc now has 73 reviews, and I am inching my way towards that elusive BookBub promo. Indiot is not doing too shabby, either, with 12 reviews in its first two months of existence.
  5. Speaking of reviews, I’ve learned to accept them as they are. At first, the 1-star reviews hurt so much that I’d even written A Simple Guide to Overcoming 1-star Review Grief. Now I just make sure that I read those bad reviews only once. The 5-star reviews, however, I read again and again. Kid you not, some of the early positive reviews I’ve read at least twenty times, and will undoubtedly read again. They have been a healing balm and a fuel to keep me going.
  6. I’ve learned that moving a book in a brick-and-mortar store is practically impossible. It was a thrill to see my book on a bookstore shelf and then into the bookstore’s front window, but I sold just two copies that way. From now on, I will concentrate on electronic book sales, until one of the big publishing houses offers to take this chore off my hands.
  7. Social media. Oh, boy, what have I not tried with social media? I went wide, and now there are dead accounts on just about every platform. My main lesson there was not to spread myself thin and to concentrate on just a couple of venues, which are this blog and Twitter for me. I did learn a lot about Goodreads, but Found Instagram and Facebook to be too much of a chore with little return.

This was an intense year, and I could probably go indefinitely with the dot-points, but I think the most important thing is that I’m still here and still kicking, despite now being well aware of the realities of self-publishing. It’s difficult, it’s often discouraging, expensive, time-consuming, and confusing. Good thing that it’s also liberating, empowering, educating, and inspiring. I’ve been a self-published author for one year, which is both a long time and not nearly long enough to count any chickens yet. I like to play this game sometimes, where the future me has something to say in terms of advice or encouragement. I’d like to think that Ana 2020 would thank me for not giving up on this dream the way I gave up on sculpture or breeding rare fish (okay, that one was a doozy).

Happy Birthday, Shizzle, Inc. I’m so glad to have you in my life.

 

 

 

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