Tag Archives: writer

Once again, BookBub delivers

If only I could have a BookBub every week…I could have a free lunch. It’s been seven hours and eight days since the International Feature promo ran in UK, Canada, Australia and India, and I’m still getting $10-15 of sales and reads per day. It has long since earned the $38 fee and even covered the $50 I wasted on running a simultaneous BookBub ad (don’t do those, but more on that later).

Here is the pretty graph:

BookBub results April 2018

While I’m very happy with the result, the number of free downloads is less than it was the first time around. Last year I got 5,094 downloads in the first three days, and this time it was 3,501 over the same time. Unfortunately, I did not include in the last year’s post the buy through, or basically what I sold as a result. Not to make the same mistake, here are the results over the last 8 days:

  1. Shizzle, Inc: 9 copies sold at $2.99 and just under 8,000 KENP. Approximate return of $58.
  2. Indiot: 2 copies sold at $2.99 and 2,900 KENP. Approximate return of $18.50.

I have also ran the BookBub ad for full-priced Indiot, spent $50 and sold 9 additional copies, at a loss of $32. So after all of that and $38 for the BookBub, I have made a total of $6.50! In the black, baby!

I could still make more, if KENP continues to move along. With the last BookBub I was wide, which did not pay, since I got hardly any sales through Smashwords. I also did not get to enjoy the sustained spike in KENP, as you can see above. I’m continuing to run an AMS (Amazon Marketing Services) ad and so some of KENP could be due to that, but the ad has been running for several months, and there were hardly any pages read before, an equivalent of maybe a copy per week. That’s one problem with AMS – you can’t tell when your ad and click results in a borrow.

I do have a theory – the book was $0.99 during the last few months and maybe, just maybe, not deemed “worthy” by KU owners. Now that it’s $2.99, maybe it looks like a better value to borrow on a KU plan? The only way to confirm that would be to check the stats a month from now, when there’s no chance that any sales or borrows are generated by the BookBub afterglow.

I have promised to write a post about AMS and will do so next – I’m on annual leave right now but not going anywhere, only painting walls and canvasses.  Writers need hobbies too.

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I got another BookBub!!!

Oh, it’s nice to be back out in the sunshine of possibilities and hope! And how could I not feel sunny after winning the equivalent of self-published lottery for the second time in 13 months! I was writing the “thanks to Arnold” post just a few days ago and mentioned that I have neglected my marketing efforts, one of which has been clockwork monthly submissions to BookBub. So I fired off another one, and when I got the email back I almost deleted it on autopilot before realizing that they have accepted Shizzle, Inc for another BookBub International Promo. The last time I had almost 6K copies downloaded over 3 days, vs BookBub’s own estimate of 2.5K. This time they are telling me that on 2 April it will be sent to 250,000 subscribes and they estimate about 5K downloads. All at the cost of $38! The only bummer that I am yet to get the coveted US mailout.

By the way, this means Shizzle, Inc will be free in all Amazon stores 1-5 April, so why not download a copy for yourself 🙂

I will let you know the results of this promo, this is just a reminder for myself and all to persist – set a monthly calendar reminder to submit to BookBub and just don’t give up. I have submitted Shizzle, Inc nine times before I got the first one and an additional eight times to get the second one.

Good luck!

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Something each and every enterpreneur needs

No, it’s not start-up capital. I mean, yes, of course, we all need a venture capitalist willing to prop our idea with an overstuffed wallet. It’s something else, something I have not considered until I started probing Alibaba.com for possible manufacturer partners of my yet-to-be-revealed toy of awesomeness. I’ve been waking up in the middle of the night, covered in sweat, vaguely aware of some dream in which Velcro yet again stole my idea. I have started the trademarking process with Australian IP Headstart, but it doesn’t hurt to have another bodyguard.

A non-disclosure agreement. NDA for short.

Ever had to sign such a thing? Maybe for an employer, promising not to talk about their dirty secrets in exchange for a wage and medical benefits? In this case, I want a manufacturer to say that they won’t use my design to sell toys to whomever else offers a buck. I know what you gonna say, that an unscrupulous company would sign whatever agreement and then proceed to ignore it. There’s also an argument that I’m in no danger of being copied unless my “thang” goes viral. The way I figured my current state of anxiety could be expressed by the following formula:

f (losing IP) / f (making it big) = trademark * NDA / blue moon

In other words, I don’t know what I’m doing. That means I might as well get an NDA. Question is, how do you get one without paying much/anything for it? Especially when your husband reminds you on a daily basis not to lose the house and/or enquires as to how much money you plan to sink into the new venture.

I started by asking all 5 shortlisted companies on Alibaba if they would sign one. Two immediately replied yes and one sent me theirs. Half of it was in Mandarin, so it means I have to write one. And that means I need help.

As per usual, I started with my free consultant, Google. I searched for a “non-disclosure agreement” and the first search result was from legalcontracts.com. They offered to create free NDAs for my employment, contract work, sale or even an invention. Bingo! It looked good until they asked me to pay for it or get a free week trial, after which I would get trapped into a monthly subscription. Next!

I have added “free” to the search and Legal Vision promised to create free NDAs for Australian businesses. Of course, mine is between me in Australia and some phantom company in China, but at this point, I figured a free NDA is better than no NDA.

And wouldn’t you know it? A free NDA is exactly what arrived in my inbox after a filled in a form! Undoubtedly, it will be followed by overenthusiastic phonecalls from Legal Vision sales department, which I will politely decline by yelling into the phone in an extra thick accent: “No Ana here thankyoumuchhavagoodday!”

My next thought was that “Government should provide these for free!” Turns out it does. Of course, now I have to look at the half-mandarin, commercial freebie and the government handout together and figure out which clauses I want to keep. But that’s what I get for being a cheapskate.

I ain’t losing my house, y’all!

 

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Thank you, Arnold.

Hi everybody.

So, ahm, how’s everyone? I know…I don’t write, I don’t call. I post a motivational message full of plans and commitments and then proceed to fall off the face of the Earth. I’m sorry.

I do have excuses, plenty of them. Shortly after that last post my father died, which was a huge shock to my whole family. The Iron Man had a nagging cough that twenty doctors couldn’t diagnose or cure, but nobody expected him to just be gone in a blink of an eye. I wanted to post something when it happened but just couldn’t find the right words. Instead, I jumped into IVF, something that I have meant to do for over a year, but didn’t have the guts. When that didn’t work, I went on a shopping spree – well, not a spree per se, I only bought one house. While the bills piled up, I continued working in my awesome new job, which was slowly killing me with stress.

It shouldn’t come as a shock then, that as of last week, and probably for many months prior, I was not happy. Not the entire time, mind you – I was riding a rollercoaster of ups and downs, the bumpiest few months yet. I’ve done so much over those months, including tons of writing, except none of it was for fun. Plenty of reports, emails, and responses to customers, but not one sentence for the new book or the blog. I have even let the twitter feed die. I have not run a single promotion (except for “always on” Amazon Marketing Services, which I have to write about next). As a result, the book sales have been pitiful, yet my career was going stronger than ever. I could almost see the vortex forming, at the end of which I would be promoted to the next, even more stressful level. That would mean a full stop to my writing dreams, but what options did I have when I became an owner of a house and a mother to a frozen embryo?

The only thing that has been consistently awesome throughout those months was my relationship. Josh has helped me manage all of the above by putting a coffee  into my blind hand every single morning so that I could start yet another stressful day, packing a lunch for me so that I could stay at my desk, and making dinners so that I could crash on the couch.  I do wash dishes and massage him, I’m not completely spoiled, but it didn’t seem enough to show him how special his constant care made me feel. So when I saw that Arnold Schwarzenegger was flying to Melbourne to host bodybuilding events and speak at a business summit, I knew I had to get tickets. I love Arnie too, but mostly for his blockbusters. I didn’t expect to gain anything from the talk, other than a few happy snaps of Josh smiling ear to ear.

It turns out I have a lot more in common with Arnie than our respective, too-easy-to-make-fun-of accents. We have both left our respective countries for the greener pastures of the US. We share the same drive to see how much we could lift, both physically and figuratively. Yet listening to him made me realize that lately, I have lost the lust for life and that spark that would drive me to persist in the face of overwhelming odds. That was the first epiphany of the evening.

The second one came when Arnold mentioned that early on he had invested his bodybuilding winnings into real estate with the sole purpose of providing him with income when he started to pursue his acting career. The steady flow of cash enabled him to only choose the roles he wanted (yes, I know, that means he wanted Hercules in New York. Maybe that was before the rent started coming in). And that’s when I had my second epiphany.

I’ve been working so hard for the last few years, trying to squeeze writing in the few empty spaces in the sleep-eat-work-repeat cycle. I have taken five months off that rat race and it enabled me to complete the second book, but it also wiped out my long service leave (I’m once again sorry to Americans for even mentioning such a luxury). It will take about seven years of spinning the hamster wheel before I can do it again. Other authors have replaced the office work hamster wheel with writing hamster wheel, producing a book each month to make a living, but I just can’t do it. There has to be another way.

Like Arnie, I have invested in real estate. Unfortunately, it only tied me closer to the office desk. I have also dreamed about how I’m going to write a bestseller while on maternity leave, J.K. Rowling style, but that dream is quickly dissipating too. The only answer left is to build some kind of business that would be flexible enough to give me the money I need to continue eating regularly and the time I need to be creative. The only question remained, what is that business?

I thought of leveraging even more debt to buy a franchise, but that idea was quickly poo-pooed by the family committee. I thought of getting a similar but less stressful job, but it seems like more of the same and could be even worse if I got a nasty boss. Then I remembered how much I love to invent stuff. Did I tell you about the time I invented the new and improved Velcro? I used this in Shizzle, Inc, but that did happen to me. One day, about fifteen years ago, I bought two flexible pet hair brushes on sale. They got stuck together in the shopping bag, the rubber bristles perfectly sliding in between bristles on the other brush. When I pulled them apart, I had this flash of an idea to miniaturise them to make new Velcro that didn’t rely on fragile loops. I drew the picture in an idea book I keep to this day, but I was poor and insecure and I didn’t pursue it. About a year or two later, Velcro came out with Poster Strips and made millions. I made nothing, other than the joke for my book.

So what am I going to invent now, you ask? Color Post-Its? Or a new Miracle Mop? Not quite, although it’s a bit of a “better mouse trap” improvement on an existing product. In euphoria following Arnold’s talk, I have already invented a new adult toy. Not the kind you’re thinking! More of a gag gift – it’s funny (I think) and it could take off (I think). I wish I could tell you what it is, but I’m afraid Velcro might find out about it so I will wait until I apply for a trademark, which should be in a matter of weeks. This time around I have a bit of money and a lot more gumption, so let’s see what happens.

Meanwhile, I will be posting blogs on my experience, mainly so that I don’t forget how I did things, and so that I am accountable to myself. I have a lot to do:

  1. Trademark the concept. I have done some research already and will begin by trademarking in Australia via Early Start service, then adding China and USA. No lawyers. Wish me luck!
  2. Develop a prototype – I have drawn up the idea and have contacted several manufacturers via Alibaba, who are willing to develop a prototype for about $150USD.
  3. Market research, for which I need the above prototype. My limited research with drawings has had great feedback – everyone wants this toy! They are my friends, though, so I will need to figure out other ways to understand the market potential. One of them may be via this blog.
  4. Website. I have already bought two domains and I know some basics from running this blog, but this time around I need a website with a shopping cart so it will be a challenge.
  5. Marketing. I already know some basics, but I will need to take it to a whole new level. I have already enrolled in a couple of webinars and will read a pile of books, which I will review here.

So there I go, on a pursuit of passive income that will allow me to write whatever I please. Wish me luck.

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Need a quick, FREE cover design? Try Canva templates

Hi everyone,

You may or may not remember my endless trials and tribulations over design of Shizzle, Inc and Indiot covers, which have started with concepts by professional designer, went through a number of versions and online feedback. In the end, I have designed them myself, using Photoshop and images from Shutterstock. It was a costly exercise, to say the least, so it doesn’t surprise me when authors opt for a pre-designed cover, which a number of designers sell for just $50-100. At least you can see exactly what you are getting.

But what if you don’t have even $50 to risk? Until now, your options were limited. Either try to enter a contest and win a free cover design, or opt for embarassing yourself with one of those home-made covers that become the laughing stock of the Internet. If you are lucky, beg a friend for a favor.

Turns out there’s another option! Apparently, Canva has a whole range of pre-made, FREE cover templates. I have not personally used them, but Canva is a simple, drag-and-drop, design software that’s completely online and free to use, so it’s not much of a risk to try. You can choose from literally thousands of book cover templates, add your own text and be on your way in less time than it would take to read Adobe’s terms and conditions (and believe me, you have to read them, unless you don’t care that they will keep charging your credit card with the monthly subscription fee, and charge 50% of remaining fees if you decide to cancel.)

Have fun and let us all know if you’ve given it a go.

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Mr. Hue finally comes to life

Well, sort of.  I have not sold the movie rights, at least not yet. But as promised, here’s the result of the last Crash Test Drafts event. Note that the actor had just one hour to rehearse the monologue, that’s why he has the text in his hand.

If anyone lives in Melbourne, I highly recommend connecting with Crash Test Drafts on Facebook, either as a writer, director or writer. I have learned a lot from the judges’ feedback, and surprisingly most of it from the feedback given to other writers. The one bit of advice that really stuck with me was that we as writers have to make the reader care about what’s happening to the characters, care about what they are going through, and why. Elicit a response. The most intricately plotted novel would fail with flat characters.

The next Crash Test Drama event is on 3 June, so there’s still time to submit your play or excerpt. And if you are not in Melbourne, why not start your own?

Next on my list of promises was a stand-up routine. I have not done that yet. Because I’m scared, that’s why. But I will.

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You didn’t write the book I wanted

Well, it’s been eight whole days since my International BookBub ad went live and I just hit 6,000 free units downloaded! Wippee! That’s more than twice of what was predicted by BookBub themselves (2,500)!

The sell-through has not been great, with just 7 full-price copies of Indiot have been purchased and the equivalent of additional 4 copies read through KU. Still, I could not wait to apply for the US distribution, and then could not believe my eyes when I was promptly rejected. But…but…why won’t you let Americans have a free copy of Shizzle, Inc? Everyone else in the world loves it!

Well, that’s not entirely true. Yes, I did get at least one new fan, who’d not only inhaled Shizzle, Inc in just a day or two, he or she immediately posted a glorious review:

And then, just a couple of days later, he/she posted a review of Indiot:

Aw, shucks…I was practically glowing, but then this one dropped:

I’m not sure who was the prince that supposedly saved Isa, and I’m also not sure what that person expected from a book with a tagline of What could possibly happen when a gloriously dippy millennial becomes the right hand of an equally clueless playboy billionaire? Of course, with any free giveaway, your book is bound to end up in the hands of people who didn’t read the description and I know I should be all cool about it by now, but my hand just ached to respond to the comment…

I slapped that hand away and undertook immediate damage control. Once again, it helps to keep this blog, because I’ve already been through the pain of a 1-star review and have written A Simple Guide to Overcoming 1-Star Review Grief. It reminded me that my hope was one day to have tens of thousands of 1-star reviews, just like the bestsellers in the above Simple Guide. So this particular one just brought me one review closer to the goal.

Suddenly, it didn’t matter so much. In fact, I wanted to share some of the other 1-star reviews of Shizzle, Inc that I hope you might find amusing. Keep in mind, these were written about a book from a “defining series of a generation!” if you believe one of the 5-star reviews:

  • “The behavior of Mr. Hue was unrealistic and quite frankly, shockingly rude. A complete douche. If this were reality, his company would have gone down in flames before it ever got off the ground.”
  • “There are just too many screwballs in this book. Everyone is a screwball or a screw-up.”
  • “Good gods, this was stupid.”
  • “The main character is an idiot, her employer is an idiot, and I think the story might be set in an alternate universe. Otherwise. . .wow. just wow.”
  • ” I’m not sure if Shizzle, Inc. can be classified as satire because it bears so little relation to the real world of corporate greed and weirdness.”
  • “Other reviewers either are being nice and writing fake reviews or they were of low intelligence to begin with and easily amused by letters and words.”
  • “Had this been a paper book, I would have burned it to save another reader the 1.5 seconds they might spend reading the title and thinking it might be worth opening the cover.”

Yeah, so other than a slight eye twitch, I’m no longer affected by those and I hope you feel a bit better about any 1-star reviews you might have gotten of late. I have just over 30 bad reviews now, across the different platforms, so still not close to the tens of thousands.

That’s okay, though – I can apply for the US BookBub in 29 days.

 

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Drumroll…BookBub results! Spoiler…they are awesome!

I’m not one to wish that every day was Christmas or my birthday, but I wouldn’t mind reliving the 6 March 2017 a few times. Well, 7 March, actually, because even though my BookBub promo was international, in Australia the email didn’t go out until 1am on 7 March. I spent the entire prior day checking the stats and telling myself to just calm the hell down, while worrying that something went wrong. I didn’t need to worry – when I woke up the next morning, I could see that long-awaited spike. Over 2,000 copies were already downloaded in those first six or so hours, and the green line keeps moving since. It has completely dwarfed my prior stats, which were in 5-10 per day range (without advertising). Isn’t it beautiful?

That’s a total of an amazing 5,094 downloads over the first three days. The breakdown per country is as follows:

  • UK: 2,698
  • Canada: 1,172
  • Australia: 754
  • India: 329
  • The US: 139

Three things surprised me: first of all, that more than twice as many books were downloaded compared to the BookBub’s own estimate of 2,500. Secondly, even though the US was excluded from the promo, somehow 139 copies were downloaded via the amazon.com site. Thirdly, that despite including Kobo and Nook in the promo, I had no spike whatsoever in my Smashword sales. Maybe the data is delayed, and I will check again in a week, or maybe I should just concentrate on Amazon.

I’d spent the last three days marveling at the stats and trying to decide what to do next: should I make Shizzle, Inc full price and hope a few people actually buy it? Should I pull it from wide distribution and enroll in KU? Should I finish the third book in the series instead of going down the path of the new one? After much deliberation of myself, I kept everything as is and applied for the US promo in hopes that the excellent result will convince BookBub to give me a fair go. I’d also submitted Indiot as a $0.99 deal. I should know in about a week’s time if either deal is accepted.

Meanwhile, I’d updated my Super Duper List of Book Marketing with the results. When I first announced that after 18 months of trying I was offered a BookBub promo deal, a few people on Twitter mentioned how expensive BookBub is. Well, just compare the cost and the result to anything on that list – no other company comes close. If you are so lucky as to get a deal with them, just take it. Take out your credit card and just ask “How much?”

You won’t regret it.

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Literary Speed Dating

Did you know such thing even existed? No, it’s not authors dating authors, although maybe that’s not a bad idea either. It’s an event organised by an author society, where about a dozen publishers get to hear 3-minute pitches from writers that want to traditionally publish their books. I’ve known about the one organised by Australian Society of Authors for years now, but it has always sold out in a matter of days if not hours. This year, however, I get to go!

How did I do it? As usual, with dogged persistence. When I missed out last year, I went ahead and put a recurring reminder into my calendar to check the website for the next year’s announcement. Because I was told it would happen “early next year,” the reminder started on 1 January and repeated every day until now. I kept checking the website and was starting to lose hope when voila! There was the announcement and the web form. I tried to submit it a couple of times, but it didn’t work. When I called them, the staff member was in shock because she did not know it was already published on the web, it was supposed to get her approval or something. She took my credit card details (the event costs $50 AUD) and after much begging from me, sent me an email confirming that yes, I’m in.

So yay! On 24 June I get to finally meet those elusive publishers who so far managed to hide behind their assistants and template rejection letters. I have four months to finish my new book and to plan my assault. Me thinks I will be pitching not only the story, but myself too – the doggedly persistent author of not one, but three books. Gimme a contract for three novels over two years! I will deliver!

I will be posting about my experience, of course, and whether the event was worth the $50 (plus the membership with Writers Victoria). If you live in Australia, you may want to put a reminder in your calendar for next January or get onto the waiting list. If you live elsewhere, contact your local author society to see if they are doing something similar, or suggest that they do.

I know it’s a long time away, but the deadline got me even more energized to continue writing, and that alone is worth the fifty bucks. So far I’d managed between 800 and 1,100 words per day over the first three days, and that’s after long, hard days at work. let’s just see what happens over the weekend.

Hope you are well and that the Muse has visited you too, if not in the shower, then maybe in your dreams, or in the long boring meeting. Whenever it is, invite her in.

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I quit my job today

That’s right, I’ve sent in my resignation letter. The reason is not to become a full-time writer, but it’s almost as good – I finally got a chance to take a major step up in my career. I will be moving to a different organization to lead a team of twenty people – a whole new level of responsibility, new challenges, and hopefully a whole new chapter of my career.

This couldn’t have come at a better time. Just to think, five weeks ago I was crying myself to sleep, getting ready to have two surgeries just to rule out cancer. It was about that time that in an attempt to distract myself, I’d checked Seek to see if any exciting new jobs were advertised. There was one. A perfect job, in fact. Damn bad timing, wasn’t it? I looked at it again the next day. Two or three times. Damn.

I didn’t have the time or mental power to apply, as those kinds of jobs usually require a multi-page statement addressing key selection criteria. This one was through an executive search agency, so they only asked for a resume and a cover letter. I finally sent in the application, just to stop myself from looking at the job advertisement and obsessively Google-stalking the organization.

Imagine my shock when I got the phone call from the agency on the day between the two surgeries. I was high as a kite on opiates and did my best to sound sober as the agent explained that they would like me to come in for the interview the following week. I explained that I was about to have major surgery and asked for a Skype meeting instead. To my surprise, they agreed. Somehow, I managed the next week in the hospital, came home just in time and spoke with the agent for half an hour over Skype. I could not even sit upright, instead wedged in the corner of the couch, with pillows under knees and elbows, afraid to move. I honestly did not think I had a chance – I had a hard time concentrating even to read a book. I even put my new reading glasses on in an attempt to look more distinguished. Pathetic, I know. The agent was lovely and I enjoyed the chat and the corresponding shot of adrenaline. She hung up, I took off my glasses and went back to watching the endless renovation shows.

Imagine my shock when I got the next phone call – this time I was asked to come into the city for an interview with the panel, including my future boss and a couple of other high-flyers. “Sure,” I said. “I can make it happen.” I had no idea how I would make it happen, as I could not yet walk straight and none of my clothes fit because my abdomen was still swollen. I finally figured out a presentable outfit made of a stretchy dress and a wrap jacket. I took a bunch of pills and forced myself to stand up straight. Straight enough at least. You really can’t tell if you strike a pose:

interview

I took a taxi to the city and felt every freaking speedbump and pavement crack with my whole body. It took me ten minutes to compose myself in the lobby and then wobble up the hallway, trying to look cool and nonplussed as I was shown to a chair. I smiled and tried to hide how much effort it was to get into that chair. Funny enough, once I started talking, I felt no pain whatsoever, adrenaline working just as good as tramadol did. I remembered the pain only when I went to stand up at the end of the interview. I barely made it out of the office before I popped a tramadol stashed away in my purse.

Life didn’t stop surprising me there. There was another interview, then the ugly task of asking my manager for a reference, then an even uglier task of quitting the job I’ve loved for four years. It’s all done now, and I can finally relax. I don’t know if it’s the normal healing process or a wave of happiness, but I have had almost no pain today, and a whole week of sick leave left to go.

It has not sunk in yet, that this crazy stunt has paid off. Maybe a little crazy is just what I needed. One thing is for sure, I’m about to have a time of my life with the rescheduled honeymoon in Bali, followed by the new job. There will also be a wedding, although that has not been rescheduled yet. It will be one hell of a firework ending to the crazy year.

A crazy stunt. Maybe that’s what I need to take the writing career off the ground, too. I’ll keep you posted.

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