Tag Archives: promotion

Quick How-To: add fifty hashtags to your Twitter or Instagram post with just one click

Ok, so it’s more like one shortcut word rather than one click, but one click sounds better, right? And since adding fifty hashtags would constitute shameless self-promotion, I figured that a shameless title would suit. Not that I condone or advise adding fifty of them, but have you found yourself typing in the same hashtags over and over, making typos, or forgetting which ones you’d used before? Well, have I got a solution for you, which can be done in three easy steps!

The steps below are for iPhone, sorry Android users. You might need to look for “shortcuts” or something similar under the “settings”. You’re smart, you’ll figure it out.

Step 1. Open “Settings” and navigate to “General” > “Keyboards” > “Text Replacement”. It probably already contains a shortcut for OMG. Because OMG, your mind is about to be blown.

Step 2. Click on the “+” in the top right corner:

text replacement plus sign

Step 3.

This is the longest step, requiring some thinking. Technically, it’s two steps, but “in four easy steps” just didn’t sound good, sorry. See above, about the shamelessness and whatnot.

Anyway, you will see the following blank form:

text replacement blank

This is where you should pause and ask yourself the following questions:

  1. What hashtags do you want to add? Ideally, you should already have a list of carefully researched hashtags that deliver the highest engagement. If not, don’t worry – you can always add and edit later. Put whatever hashtags you want into the “Phrase” window, separated by a space.
  2. What short but memorable word or abbreviation do you want to use as a shortcut? It has to be one word, no spaces. Type it into the “Shortcut” window.

Here’s one I’d prepared earlier:

text replacement

You can create as many as you want. For example, you might have separate ones for Instagram and Twitter. Or one for LOLs and one for your promo posts. You may want to make a list of “influencers” to annoy. You may even create a shortcut for your texts, something that you use often and don’t care to type every time, like “I told you this would happen” or “You left the garage door open. Again.” Whatever makes your life easier.

So how do I use this, you ask? Easy. The next time you need to spam the Internet, just type your chosen shortcut below the message and you will see the preview of the expanded phrase appear above the keyboard:

tag.jpg

Now press the “space” key and voila!

tag expanded

Depending on how many hashtags you want to add and your posting rate, you have just added anywhere between a day and a year to your life.

You’re welcome!

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Filed under Self-publishing and marketing, Shizzle, Inc.

Once again, BookBub delivers

If only I could have a BookBub every week…I could have a free lunch. It’s been seven hours and eight days since the International Feature promo ran in UK, Canada, Australia and India, and I’m still getting $10-15 of sales and reads per day. It has long since earned the $38 fee and even covered the $50 I wasted on running a simultaneous BookBub ad (don’t do those, but more on that later).

Here is the pretty graph:

BookBub results April 2018

While I’m very happy with the result, the number of free downloads is less than it was the first time around. Last year I got 5,094 downloads in the first three days, and this time it was 3,501 over the same time. Unfortunately, I did not include in the last year’s post the buy through, or basically what I sold as a result. Not to make the same mistake, here are the results over the last 8 days:

  1. Shizzle, Inc: 9 copies sold at $2.99 and just under 8,000 KENP. Approximate return of $58.
  2. Indiot: 2 copies sold at $2.99 and 2,900 KENP. Approximate return of $18.50.

I have also ran the BookBub ad for full-priced Indiot, spent $50 and sold 9 additional copies, at a loss of $32. So after all of that and $38 for the BookBub, I have made a total of $6.50! In the black, baby!

I could still make more, if KENP continues to move along. With the last BookBub I was wide, which did not pay, since I got hardly any sales through Smashwords. I also did not get to enjoy the sustained spike in KENP, as you can see above. I’m continuing to run an AMS (Amazon Marketing Services) ad and so some of KENP could be due to that, but the ad has been running for several months, and there were hardly any pages read before, an equivalent of maybe a copy per week. That’s one problem with AMS – you can’t tell when your ad and click results in a borrow.

I do have a theory – the book was $0.99 during the last few months and maybe, just maybe, not deemed “worthy” by KU owners. Now that it’s $2.99, maybe it looks like a better value to borrow on a KU plan? The only way to confirm that would be to check the stats a month from now, when there’s no chance that any sales or borrows are generated by the BookBub afterglow.

I have promised to write a post about AMS and will do so next – I’m on annual leave right now but not going anywhere, only painting walls and canvasses.  Writers need hobbies too.

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Mr. Hue finally comes to life

Well, sort of.  I have not sold the movie rights, at least not yet. But as promised, here’s the result of the last Crash Test Drafts event. Note that the actor had just one hour to rehearse the monologue, that’s why he has the text in his hand.

If anyone lives in Melbourne, I highly recommend connecting with Crash Test Drafts on Facebook, either as a writer, director or writer. I have learned a lot from the judges’ feedback, and surprisingly most of it from the feedback given to other writers. The one bit of advice that really stuck with me was that we as writers have to make the reader care about what’s happening to the characters, care about what they are going through, and why. Elicit a response. The most intricately plotted novel would fail with flat characters.

The next Crash Test Drama event is on 3 June, so there’s still time to submit your play or excerpt. And if you are not in Melbourne, why not start your own?

Next on my list of promises was a stand-up routine. I have not done that yet. Because I’m scared, that’s why. But I will.

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Thinking outside the book cover

I’ve had not one but two completely new and possibly brilliant ideas and I have two brilliant people to thank for them. If they work, they will help me sell more books, but more importantly, they will be the two new shots of adrenaline I need to keep going. In this preoccupation with trying to sell books and land a publishing contract, I’d forgotten that there are other creative ways to express myself while getting my name “out there.” At least one of them is comedy-specific, but I hope they make you think outside of the confines of the book covers.

The credit for the first idea goes to Josh. He’s about to get up on stage for the first time in twenty years and try stand-up comedy again. He’d done it in his youth and had some success, but ultimately had to stop because the experience was so stressful and literally gut-wrenching. He’s been talking about an open mike night at the bar around the corner for nearly two years, and now that he has a looming deadline, he wants me to do it with him. I’ve said “no” before because while I love comedy, I feel that my calling is to write it, not perform it and because I don’t have any standup material to perform. But for some reason today, maybe because it’s so stinking hot and my brains are melting, it suddenly seemed like a great idea. First of all, I have tons of material – two books worth of it. All I have to do is take the one-liners I’ve been tweeting and put them together with some intro and transitions. Secondly, if I started doing that with any new material, still in draft, I can get instant feedback on what is funny and what may fall flat. I have just over a week to put together a five-minute routine, and I’m so doing it. There will be video evidence posted shortly thereafter and I hope it prompts me to do more open mikes in the future.

The second set of credits goes to my friends, a lovely creative couple who have genuinely “made it” by transitioning from acting and theater directing in their spare time to now running a successful children’s theater company. They are also involved in a monthly event in Melbourne called Crash Test Drama, which brings together scriptwriters, directors, and actors. Imagine this – as an actor, showing up one Saturday morning, receiving your one-sentence audition piece, practicing it for about fifteen minutes, and then getting up on the stage in groups of four or five, for an opportunity to say that sentence in some novel way. A group of writers and directors would then cast you (if you are lucky) in one of 10-minute plays chosen for the day. You’d have about an hour to rehearse and then would have to perform the play in front of the others (you’re allowed to read from the script). Talk about pressure!

I’d participated in Crash Test Drama before, but only as an actor. It didn’t occur to me to submit an excerpt from Shizzle, Inc, until a few weeks ago, when we were having a couples dinner out. We were talking about the next event, and for some reason, maybe because of the relentless heat or too many margaritas, it suddenly seemed like a really good idea to submit an excerpt. I’ve just submitted two – the scene in which Isa and Dad argue about science, housing market, and computers before he helps her with Yomama merger, and the one in which Mr. Hue spouts his dubious business advice while Isa tries to come up with a blame strategy for her failures. I should know by the end of March if I get to be on the other side of the audition game on 22 April.

What do you think? Are there any other ways to blow off humor steam? I’ve been doing it in meetings, too, but the problem is that I can’t follow a laugh with “Oh, you liked that? Then buy my book!” And that’s exactly what I plan on doing at the end of my standup routine. I won’t try to sell it to actors, they are notoriously broke, but in my previous dealings with Crash Test Drama, I was once approached by a TV program director. She wanted to know how she could find me if she ever needed Ukrainian actors instead of Australians trying to fake a Russian accent, and nothing ever came of it, but you never know. This time she may want to option Isa and the gang for a pilot. It could happen.

Hope this prompts a brilliant idea of your own.

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Drumroll…BookBub results! Spoiler…they are awesome!

I’m not one to wish that every day was Christmas or my birthday, but I wouldn’t mind reliving the 6 March 2017 a few times. Well, 7 March, actually, because even though my BookBub promo was international, in Australia the email didn’t go out until 1am on 7 March. I spent the entire prior day checking the stats and telling myself to just calm the hell down, while worrying that something went wrong. I didn’t need to worry – when I woke up the next morning, I could see that long-awaited spike. Over 2,000 copies were already downloaded in those first six or so hours, and the green line keeps moving since. It has completely dwarfed my prior stats, which were in 5-10 per day range (without advertising). Isn’t it beautiful?

That’s a total of an amazing 5,094 downloads over the first three days. The breakdown per country is as follows:

  • UK: 2,698
  • Canada: 1,172
  • Australia: 754
  • India: 329
  • The US: 139

Three things surprised me: first of all, that more than twice as many books were downloaded compared to the BookBub’s own estimate of 2,500. Secondly, even though the US was excluded from the promo, somehow 139 copies were downloaded via the amazon.com site. Thirdly, that despite including Kobo and Nook in the promo, I had no spike whatsoever in my Smashword sales. Maybe the data is delayed, and I will check again in a week, or maybe I should just concentrate on Amazon.

I’d spent the last three days marveling at the stats and trying to decide what to do next: should I make Shizzle, Inc full price and hope a few people actually buy it? Should I pull it from wide distribution and enroll in KU? Should I finish the third book in the series instead of going down the path of the new one? After much deliberation of myself, I kept everything as is and applied for the US promo in hopes that the excellent result will convince BookBub to give me a fair go. I’d also submitted Indiot as a $0.99 deal. I should know in about a week’s time if either deal is accepted.

Meanwhile, I’d updated my Super Duper List of Book Marketing with the results. When I first announced that after 18 months of trying I was offered a BookBub promo deal, a few people on Twitter mentioned how expensive BookBub is. Well, just compare the cost and the result to anything on that list – no other company comes close. If you are so lucky as to get a deal with them, just take it. Take out your credit card and just ask “How much?”

You won’t regret it.

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Quick How-To: add bold and italic text to your Amazon book description

I’ve promised a hurricane of activity leading up to my Literary Speed Dating date on 24 June, and one of them is updating book blurbs. Content is king, of course, but even a king could benefit from a little mascara. Just ask Johnny Depp.

So, speaking of using the equivalent of a Kohl pencil to give your book description that extra impact, have a look at Shizzle, Inc’s updated book blurb. What do you think? Have you always wanted to bold the hell out of your tagline but never knew how to do it? I have good news – it’s easy.

As it turns out, KDP’s supports some HTML for book descriptions. I’ve only used bold and italic so far, but it’s good to know where to go for reference if I ever want to add a horizontal line or something else fancy. If you’ve come across a beautifully composed book blurb, please share!

Back to the nitty-gritty. This is how Shizzle, Inc description looks in HTML, when I paste it into the “description” field of KDP form:

<b>What could possibly happen when a gloriously dippy millennial becomes the right hand of an equally clueless playboy billionaire?</b>
Be prepared to face-palm as you follow Isa Maxwell on a dizzying ride through the world of corporate intrigue; roll your eyes at the dubious business advice of Mr. Hue, the owner of Shizzle, Inc.; cringe as you are sucked into the Maxwell family drama.
Praised as “not only a hysterically funny romp through corporate practices but an astute satire on current American culture,” Shizzle, Inc. offers a hilarious escape from reality.

<b>Praise for Shizzle, Inc.:</b>

Writers Digest:
<i>”I loved this book. It has everything that we want to see in a great story. The situation is unique. The character is relatable and likable. The opening was fantastic. It drew the reader in and made them want to read more. The production values would stand up to any book being published by New York today.”</i>

<b>Independent reviews:</b>
<i>“Ana has delivered a fresh and completely novel, pun intended, novel. If you are up for a joy ride with all the bumps, crashes and with the characters running around like something right out of the Keystone Cops, this novel is for you.”
“This is smart kind of humor – blondes would not be able to understand it.”
“Funny beyond words! Sort of like Forest Gump but with a higher IQ.”
“The top-notch humor hides poignant critique. This is a very intelligent silly story!”
“Some of us fancy ourselves more evolved than Bridget Jones, others don’t. Either way, Ana Spoke got you.”</i>

Try it for yourself. If you make a mistake, it’s easy to change, but it’s a good idea to compose your text first in this Try It Editor to quickly work out any issues.

Have fun, but beware: just like with makeup, more is not necessarily better.

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My best rejection yet – from Writers Digest Self Published Book Awards

It was sometime last year that I have applied for Self Published Book Awards competition by Writers Digest. It’s a pricey competition, with $99 fee if you apply by 3rd of April or $110 if you wait until 1 May. If you are interested in applying, note that this competition is for published paperbacks – the ebook timelines should be announced later in the year.

Please also note that it takes them forever to assess the books, so it’s no use to continuously check your inbox. Once you forgot all about it and least expect it, you will, eventually, finally, get an email response. Mine was a rejection, which included an assessment from an anonymous judge:

  • Structure, Organization, and Pacing: 5
  • Spelling, Punctuation, and Grammar: 5
  • Production Quality and Cover Design: 4
  • Plot and Story Appeal: 5
  • Character Appeal and Development: 5
  • Voice and Writing Style: 4

Judge’s Commentary:

I loved this book. It has everything that we want to see in a great story. The situation is unique. The character is relatable and likable. The opening was fantastic. It drew the reader in and made them want to read more. The production values would stand up to any book being published by New York today. I don’t have much negative to say at all. My only comment was that because of the fact that your last name is also a verb, I thought at first that “Ana Spoke” was the title. Easily fixed by putting “by Ana Spoke” in future editions! With all that praise, I hope you’re not surprised that I passed this on to the next round of judging in the contest. It’s well-deserved.

At this point, I would really focus on the marketing aspects of the publishing process. You have the great book; now you need to talk it up. I would hope that you’re beginning to accumulate cover quotes from authors and contests. I think that was the one thing missing from the back cover that might persuade more people to buy the book. It’s a great story, and I think it just needs more push to become a very popular title.

I was in a dark and dingy, “I’m giving up on writing” place when I received this review/rejection, but reading it now, after the BookBub news, it’s a completely different story. The judge “loved” my book! In fact, he or she sounds in love with it, comparing Shizzle, Inc to “any book being published by New York today.” Seriously, could it get any better? It suddenly occurred to me that I can USE IT AS A QUOTE in my blurb. Why didn’t I think of that right away? Well, that’s simple – when my mindset was negative, I could not see the silver lining in this particular cloud, but as soon as I found my regular upbeat mojo, the possibilities are shouting at me from every turn.

So here’s to mojo! It should be nurtured and fed on a regular basis, and lovingly maintained as a valuable asset. I’m about to take it over to Amazon and once again spruce up my blurb, just in time for that BookBub.

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Saying goodbye to permafree. Or the 70% royalty. Or both.

Sometimes I feel like Sisyphus

Promoting and marketing

Only to see my sales tumble

The watched pot may never boil, but whenever I take my eyes off the sales charts for a few weeks, the algorithms bury my books in the bottomless pit of the millions of unknown titles. Even worse, when I run back to the kitchen and fan the flames with marketing, the download peaks last only a day or two. Just look at the Exhibit A:

free-downloads-in-october

Fyi, the companies responsible for the peaks you’re seeing are as follows:

5 October – I don’t know whom to thank for the 367 downloads as I’d applied for a number of free services and apparently got picked up by somebody without confirmation.

24 October – BookHippo featured author, 102 downloads for FREE.

25 October – BKNights with 226 downloads for $11.

29 October – My Book Cave with 117 downloads for FREE.

As you can see, the “normal” downloads between promotions are just 3-5 books per day. What makes this even more frustrating is that I’m trying to give the first book away FOR FREE. Not only that, the permafree strategy has been in place since May, and yet instead of the snowball effect, what I have is that proverbial boulder, freefalling back to zero the moment I stop pushing. Wait, it gets worse. I jumped into permafree hoping for 2% “buy-through” of the second book, but so far it’s been less than 1% with the second book priced at $2.99. And for whatever reason, my KENP pages for Indiot have completely disappeared. Here is the Exhibit B for the same time period:

paid-sales-in-october-2016

This sucks big time, which means that I need to do something about it. Considering that I don’t want to “write to the market” or go on yet another cover redesign go-round, I’ve decided to change my pricing strategy. Radically. Like, smash it into pieces. Here are the two strategies I’m considering:

  1. Make both books $0.99 and available only through Kindle Select. Promote both with paid ads.
  2. Keep Shizzle, Inc as permafree and make Indiot $0.99 and promote only Shizzle, Inc as a freebie.
  3. Make both books free. Well, not really, but what the hell, how do I get Isa to go viral? She is destined for the big screen. I’m even more convinced of that having just suffered through “No Stranger Than Love.”

I’m thinking of trying both strategies 1&2 in stages. For starters, I am about to run a Countdown Deal on Indiot, before I make it perma-$0.99. Then after a month or so, make Shizzle, Inc $0.99 as well. Wait another month. Finish the third book. Send it to a hundred literary agents. Give up on Isa and write something along the lines of “How To Sell A Ton Of Books Without Really Trying.” That has worked for some.

If anyone has any better ideas, I’m all ears. Thank you in advance.

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Quick How-To: get 1,000 Goodreads followers with 5 minutes of effort

Have a gander at these here numbers: I now have 1,020 Goodreads friends!

Ana Goodreads stats

How did I manage this, you ask? Well, about a week ago, I had 200 friends, as a result of a year of giveaways (total of 8, which are also responsible for the staggering 2,424 of my books on people’s to-read shelves) and also because of two months of madness advertising #ComedyBookWeek. Then I discovered something most of you probably already know.

Goodreads lets you connect to your friends on other social platforms  en masse.

So, if you already knew that, then why didn’t you tell me? For those that didn’t, here’s how you can connect to thousands of your Twitter or Facebook friends with a few clicks (assuming you have thousands of Twitter or Facebook friends):

  1. On Goodreads, hover over your picture in the top-right corner. When a menu appears, click on “Friends.”
  2. Find this in the top-right corner of “Friends” page:                                        Ana Goodreads stats
  3. Click on each platform’s icon and send out invites by clicking on “Add Friends” button.

That’s it. Now they all will see your general updates, comments you’ve made in groups, and you can invite them to your groups or events. Like, I dunno, you can invite them to #ComedyBookWeek group. Just sayin’.

You’re welcome.

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Save $150 and a week – quick how-to format a CreateSpace book interior yourself

When I published Shizzle, Inc last year, I paid somebody to format the PDF interior layout. It cost me about $150 and a week of back-and-forth with a reputable company, that did a good job. Eventually. The problem is, now I have to pay them again because I have had the book re-edited by an American editor. And again if I want to change a single comma – they did it on a Mac, and even though they were nice enough to provide the Word file, it looks like garbage when I open it on my PC.

In case you’ve never had to deal with an interior file and don’t know what it is – it’s a PDF of your book, laid out exactly the way your book will look, from the first page to the last. It includes the title page, page numbers, book name and your name at the top of each page, drop-caps (the first letter of the chapter being ten times bigger than other letters), the exact font, and all that. It sounds easy, but it takes time to make your book look beautiful, and that’s why the pros charge you for it.

So anyway, this time around, I was determined to tackle the formatting of Indiot myself. I mean, there are templates for this kind of thing, so how difficult could it be?

Try two days of pulling hair, yelling at your computer, and yelling “I’m busy!” at the phone when it dings just as you’ve discovered an odd blank page in your document. When you (I mean, I) do anything the first time around, it takes five times longer and hurts ten times worse than it should. I spent two days working on the file but, after an emergency nap, I can assure you that it could have been done in two hours if one (I mean, I) knew what they were doing.

The following is not intended to be a complete guide, it’s more of the step-by-step blueprint of what I will do next time to complete the file formatting process. Just so that I don’t forget how I did it or what lessons I’ve learned. It assumes that you’re using Word, and none of them fancy-shmancy designer thingamajigs.

  1. Download an interior template from CreateSpace. I chose a 6×9 preformatted template. I did try to use a blank template at first, but that would require more Word skills that I currently possess. The preformatted template already looks like a book, so you can understand what it is you’re supposed to do.
  2. On the title page, type in the title and author name, changing the fonts to match the book cover.
  3. Copy and paste the copyright page and the dedication. Make sure the ISBN numbers match that of the paperback edition, not the ebook format!
  4. Type in your name and book name in the header. Title font in header should match the font used for the body of text, for a clean look. I’ve tried doing the same title font as the cover, but it’s distracting.
  5. If you have few chapters, copy and paste each chapter in place of the “placeholder chapters” text using “merge formatting” option. DO NOT use “text only” – I realised only later that it meant ALL my italicised text became un-italicised and had to re-do it ALL.
  6. If you have lots of short chapters (Lord, Indiot has 44 of those), delete all chapters except for one, the copy and paste your entire book into one chapter. You now have to manually find each chapter heading, highlight it and apply appropriate style. If that’s a pain, just do each chapter manually.
  7. When adding more chapters, make sure to include section breaks at the end of each chapter – they keep the header from appearing above your chapter title. Go to Page Layout-Page Set Up-Breaks-Next Page. DO NOT USE “Odd Page” option. It’s supposed to ensure all your chapters start on the right-hand-side of the book, but it was giving my layout seizures – the pages kept changing places as I scrolled up and down, and even made the first page disappear, giving me repetitive heart attacks. I had to painstakingly go back and re-insert all those breaks to stop the nightmare. And in any case, I have now decided not to start all chapters on the right, as I’ve previously done – a quick scan of a few professionally published titles showed that only the first chapter has to start on the right.
  8. SAVE VERSIONS AS YOU GO. You’ll thank me later.
  9. Change font to a desired one, using Styles. DO NOT highlight the text and change any attributes of it from the menu, use Styles for ALL changes.
  10. I chose Minion Pro at 11pt for the body, as it’s a bit heavier and easier to read, plus I think italics look better in it. This font, along with the template’s original Garamond is one of the most common fonts used in print books. By all means, Google more about what fonts to use, but don’t use anything too quirky – you don’t want the reader to be distracted by the actual text, you want them to be lost in the story.
  11. Change paragraph settings. With Minion Pro, I chose to make spacing 1.1 instead of single at 1.0. Again, I think it’s just a touch easier to read. I made all first lines indent at 0.2.
  12. Make sure you’ve hit “Enter” enough times after the last sentence of the previous chapter, otherwise it will center on the page. Make sure that on all pages the first sentence starts at the very top of the page.
  13. Chapter titles – if you pasted each one separately, you should be okay, but if you did the whole book as one dump, highlight the chapter name text and apply the Chapter Heading style. Hit “Enter” 6 times to move the title down (or whatever number is appropriate for your font size). The idea is that each chapter starts a bit down the page – have a look at a professionally published book to see what I mean, or here is what mine looks like: Fist page of paperback
  14. Insert drop cap at the beginning of each chapter (you can opt for other ways to highlight the beginning, but I love the classic “big fat letter” look, as in the snapshot above.) Do it ONLY after you’ve done all paragraph editing, such as spacing, otherwise you’ll end up doing it all over again.
  15. Insert table of contents: the template used “chapters” instead of headings, so I could not do it automatically. I had to highlight each chapter title and click on “Add text” in the table of contents menu, then update the table. This also meant careful checking afterwards, to make sure all chapters made it into the table.
  16. DO NOT use automatic orphan/window control, instead adjust pages manually. Orphans and widows are the lonely, single lines of text either at the bottom or the top of pages. Well-formatted books don’t have those, but I allowed a few, when I thought separating a line made more of an impact with a punchline of a joke.
  17. Turn on the pilcrows and check through the whole document, making sure the section breaks are where they are supposed to be, and there are the same number of pilcrows before each new chapter, and that they are the same size and font (to make them start at the same spot on each page).
  18. Finally, READ THROUGH the entire PDF before uploading it – for some reason, italicising was dropped here and there anyway, and I managed to find even more tiny fixes. It took about eight hours, including all the fussin’ and fixin’, but was so worth it.

This is all. I will update this page if something else comes to mind, but I’ve been able to upload the final product and it looks fine in CreateSpace preview.

Now I have to order a proof copy. Wish me luck!

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