Drumroll…BookBub results! Spoiler…they are awesome!

I’m not one to wish that every day was Christmas or my birthday, but I wouldn’t mind reliving the 6 March 2017 a few times. Well, 7 March, actually, because even though my BookBub promo was international, in Australia the email didn’t go out until 1am on 7 March. I spent the entire prior day checking the stats and telling myself to just calm the hell down, while worrying that something went wrong. I didn’t need to worry – when I woke up the next morning, I could see that long-awaited spike. Over 2,000 copies were already downloaded in those first six or so hours, and the green line keeps moving since. It has completely dwarfed my prior stats, which were in 5-10 per day range (without advertising). Isn’t it beautiful?

That’s a total of an amazing 5,094 downloads over the first three days. The breakdown per country is as follows:

  • UK: 2,698
  • Canada: 1,172
  • Australia: 754
  • India: 329
  • The US: 139

Three things surprised me: first of all, that more than twice as many books were downloaded compared to the BookBub’s own estimate of 2,500. Secondly, even though the US was excluded from the promo, somehow 139 copies were downloaded via the amazon.com site. Thirdly, that despite including Kobo and Nook in the promo, I had no spike whatsoever in my Smashword sales. Maybe the data is delayed, and I will check again in a week, or maybe I should just concentrate on Amazon.

I’d spent the last three days marveling at the stats and trying to decide what to do next: should I make Shizzle, Inc full price and hope a few people actually buy it? Should I pull it from wide distribution and enroll in KU? Should I finish the third book in the series instead of going down the path of the new one? After much deliberation of myself, I kept everything as is and applied for the US promo in hopes that the excellent result will convince BookBub to give me a fair go. I’d also submitted IndiotΒ as a $0.99 deal. I should know in about a week’s time if either deal is accepted.

Meanwhile, I’d updated my Super Duper List of Book Marketing with the results. When I first announced that after 18 months of trying I was offered a BookBub promo deal, a few people on Twitter mentioned how expensive BookBub is. Well, just compare the cost and the result to anything on that list – no other company comes close. If you are so lucky as to get a deal with them, just take it. Take out your credit card and just ask “How much?”

You won’t regret it.

45 Comments

Filed under Self-publishing and marketing

45 responses to “Drumroll…BookBub results! Spoiler…they are awesome!

  1. Thanks for sharing these results.

    Liked by 1 person

  2. Congratulations, Ana. That’s truly fantastic.

    Liked by 2 people

  3. Congratulations. I’d take a drink to celebrate, but it’s 9 am here. Also, I’m out.

    Will a coffee toast work?

    Liked by 1 person

  4. gingerbensman

    Richly deserved!

    Liked by 1 person

  5. Hooray! I’m so glad after all the effort to get on a BookBub promotion it’s paid off so brilliantly πŸ™‚

    Liked by 1 person

  6. Those are great results, Ana. Have you seen a spike in sales of Indoor? What about email signups?

    Liked by 1 person

  7. Sorry, I meant “Indiot.”

    Like

  8. Congrats Ana. Just goes to show you hard work and persistence pays off. Way to go.

    Liked by 1 person

  9. Awesome, Ana! Was this full price / discounted or freebie? Way to go, whatever! πŸ™‚

    Liked by 1 person

  10. Congrats! Fabulous results!

    Liked by 1 person

  11. Congratulations and yay!!!

    Liked by 1 person

  12. Great result! Congratulations!

    Liked by 1 person

  13. Liz

    Congratulations! I hope the sell-through for Indiot keeps growing!

    Liked by 1 person

  14. I’ll definitely look into this! Thanks for braking it down.

    Liked by 1 person

  15. Reblogged this on J.R. Handley Blog and commented:
    Hey Space Cadets, if you’re interested in a numerical breakdown of a BookBub you’ll love this blog post!!

    JR

    Liked by 1 person

  16. Congrats on those fantastic results!!

    Liked by 1 person

  17. Woohoo! Congrats! πŸ˜€

    Liked by 1 person

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