Monthly Archives: March 2017

Thinking outside the book cover

I’ve had not one but two completely new and possibly brilliant ideas and I have two brilliant people to thank for them. If they work, they will help me sell more books, but more importantly, they will be the two new shots of adrenaline I need to keep going. In this preoccupation with trying to sell books and land a publishing contract, I’d forgotten that there are other creative ways to express myself while getting my name “out there.” At least one of them is comedy-specific, but I hope they make you think outside of the confines of the book covers.

The credit for the first idea goes to Josh. He’s about to get up on stage for the first time in twenty years and try stand-up comedy again. He’d done it in his youth and had some success, but ultimately had to stop because the experience was so stressful and literally gut-wrenching. He’s been talking about an open mike night at the bar around the corner for nearly two years, and now that he has a looming deadline, he wants me to do it with him. I’ve said “no” before because while I love comedy, I feel that my calling is to write it, not perform it and because I don’t have any standup material to perform. But for some reason today, maybe because it’s so stinking hot and my brains are melting, it suddenly seemed like a great idea. First of all, I have tons of material – two books worth of it. All I have to do is take the one-liners I’ve been tweeting and put them together with some intro and transitions. Secondly, if I started doing that with any new material, still in draft, I can get instant feedback on what is funny and what may fall flat. I have just over a week to put together a five-minute routine, and I’m so doing it. There will be video evidence posted shortly thereafter and I hope it prompts me to do more open mikes in the future.

The second set of credits goes to my friends, a lovely creative couple who have genuinely “made it” by transitioning from acting and theater directing in their spare time to now running a successful children’s theater company. They are also involved in a monthly event in Melbourne called Crash Test Drama, which brings together scriptwriters, directors, and actors. Imagine this – as an actor, showing up one Saturday morning, receiving your one-sentence audition piece, practicing it for about fifteen minutes, and then getting up on the stage in groups of four or five, for an opportunity to say that sentence in some novel way. A group of writers and directors would then cast you (if you are lucky) in one of 10-minute plays chosen for the day. You’d have about an hour to rehearse and then would have to perform the play in front of the others (you’re allowed to read from the script). Talk about pressure!

I’d participated in Crash Test Drama before, but only as an actor. It didn’t occur to me to submit an excerpt from Shizzle, Inc, until a few weeks ago, when we were having a couples dinner out. We were talking about the next event, and for some reason, maybe because of the relentless heat or too many margaritas, it suddenly seemed like a really good idea to submit an excerpt. I’ve just submitted two – the scene in which Isa and Dad argue about science, housing market, and computers before he helps her with Yomama merger, and the one in which Mr. Hue spouts his dubious business advice while Isa tries to come up with a blame strategy for her failures. I should know by the end of March if I get to be on the other side of the audition game on 22 April.

What do you think? Are there any other ways to blow off humor steam? I’ve been doing it in meetings, too, but the problem is that I can’t follow a laugh with “Oh, you liked that? Then buy my book!” And that’s exactly what I plan on doing at the end of my standup routine. I won’t try to sell it to actors, they are notoriously broke, but in my previous dealings with Crash Test Drama, I was once approached by a TV program director. She wanted to know how she could find me if she ever needed Ukrainian actors instead of Australians trying to fake a Russian accent, and nothing ever came of it, but you never know. This time she may want to option Isa and the gang for a pilot. It could happen.

Hope this prompts a brilliant idea of your own.

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You didn’t write the book I wanted

Well, it’s been eight whole days since my International BookBub ad went live and I just hit 6,000 free units downloaded! Wippee! That’s more than twice of what was predicted by BookBub themselves (2,500)!

The sell-through has not been great, with just 7 full-price copies of Indiot have been purchased and the equivalent of additional 4 copies read through KU. Still, I could not wait to apply for the US distribution, and then could not believe my eyes when I was promptly rejected. But…but…why won’t you let Americans have a free copy of Shizzle, Inc? Everyone else in the world loves it!

Well, that’s not entirely true. Yes, I did get at least one new fan, who’d not only inhaled Shizzle, Inc in just a day or two, he or she immediately posted a glorious review:

And then, just a couple of days later, he/she posted a review of Indiot:

Aw, shucks…I was practically glowing, but then this one dropped:

I’m not sure who was the prince that supposedly saved Isa, and I’m also not sure what that person expected from a book with a tagline of What could possibly happen when a gloriously dippy millennial becomes the right hand of an equally clueless playboy billionaire? Of course, with any free giveaway, your book is bound to end up in the hands of people who didn’t read the description and I know I should be all cool about it by now, but my hand just ached to respond to the comment…

I slapped that hand away and undertook immediate damage control. Once again, it helps to keep this blog, because I’ve already been through the pain of a 1-star review and have written A Simple Guide to Overcoming 1-Star Review Grief. It reminded me that my hope was one day to have tens of thousands of 1-star reviews, just like the bestsellers in the above Simple Guide. So this particular one just brought me one review closer to the goal.

Suddenly, it didn’t matter so much. In fact, I wanted to share some of the other 1-star reviews of Shizzle, Inc that I hope you might find amusing. Keep in mind, these were written about a book from a “defining series of a generation!” if you believe one of the 5-star reviews:

  • “The behavior of Mr. Hue was unrealistic and quite frankly, shockingly rude. A complete douche. If this were reality, his company would have gone down in flames before it ever got off the ground.”
  • “There are just too many screwballs in this book. Everyone is a screwball or a screw-up.”
  • “Good gods, this was stupid.”
  • “The main character is an idiot, her employer is an idiot, and I think the story might be set in an alternate universe. Otherwise. . .wow. just wow.”
  • ” I’m not sure if Shizzle, Inc. can be classified as satire because it bears so little relation to the real world of corporate greed and weirdness.”
  • “Other reviewers either are being nice and writing fake reviews or they were of low intelligence to begin with and easily amused by letters and words.”
  • “Had this been a paper book, I would have burned it to save another reader the 1.5 seconds they might spend reading the title and thinking it might be worth opening the cover.”

Yeah, so other than a slight eye twitch, I’m no longer affected by those and I hope you feel a bit better about any 1-star reviews you might have gotten of late. I have just over 30 bad reviews now, across the different platforms, so still not close to the tens of thousands.

That’s okay, though – I can apply for the US BookBub in 29 days.

 

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Drumroll…BookBub results! Spoiler…they are awesome!

I’m not one to wish that every day was Christmas or my birthday, but I wouldn’t mind reliving the 6 March 2017 a few times. Well, 7 March, actually, because even though my BookBub promo was international, in Australia the email didn’t go out until 1am on 7 March. I spent the entire prior day checking the stats and telling myself to just calm the hell down, while worrying that something went wrong. I didn’t need to worry – when I woke up the next morning, I could see that long-awaited spike. Over 2,000 copies were already downloaded in those first six or so hours, and the green line keeps moving since. It has completely dwarfed my prior stats, which were in 5-10 per day range (without advertising). Isn’t it beautiful?

That’s a total of an amazing 5,094 downloads over the first three days. The breakdown per country is as follows:

  • UK: 2,698
  • Canada: 1,172
  • Australia: 754
  • India: 329
  • The US: 139

Three things surprised me: first of all, that more than twice as many books were downloaded compared to the BookBub’s own estimate of 2,500. Secondly, even though the US was excluded from the promo, somehow 139 copies were downloaded via the amazon.com site. Thirdly, that despite including Kobo and Nook in the promo, I had no spike whatsoever in my Smashword sales. Maybe the data is delayed, and I will check again in a week, or maybe I should just concentrate on Amazon.

I’d spent the last three days marveling at the stats and trying to decide what to do next: should I make Shizzle, Inc full price and hope a few people actually buy it? Should I pull it from wide distribution and enroll in KU? Should I finish the third book in the series instead of going down the path of the new one? After much deliberation of myself, I kept everything as is and applied for the US promo in hopes that the excellent result will convince BookBub to give me a fair go. I’d also submitted Indiot as a $0.99 deal. I should know in about a week’s time if either deal is accepted.

Meanwhile, I’d updated my Super Duper List of Book Marketing with the results. When I first announced that after 18 months of trying I was offered a BookBub promo deal, a few people on Twitter mentioned how expensive BookBub is. Well, just compare the cost and the result to anything on that list – no other company comes close. If you are so lucky as to get a deal with them, just take it. Take out your credit card and just ask “How much?”

You won’t regret it.

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