Tag Archives: kindle unlimited

Once again, BookBub delivers

If only I could have a BookBub every week…I could have a free lunch. It’s been seven hours and eight days since the International Feature promo ran in UK, Canada, Australia and India, and I’m still getting $10-15 of sales and reads per day. It has long since earned the $38 fee and even covered the $50 I wasted on running a simultaneous BookBub ad (don’t do those, but more on that later).

Here is the pretty graph:

BookBub results April 2018

While I’m very happy with the result, the number of free downloads is less than it was the first time around. Last year I got 5,094 downloads in the first three days, and this time it was 3,501 over the same time. Unfortunately, I did not include in the last year’s post the buy through, or basically what I sold as a result. Not to make the same mistake, here are the results over the last 8 days:

  1. Shizzle, Inc: 9 copies sold at $2.99 and just under 8,000 KENP. Approximate return of $58.
  2. Indiot: 2 copies sold at $2.99 and 2,900 KENP. Approximate return of $18.50.

I have also ran the BookBub ad for full-priced Indiot, spent $50 and sold 9 additional copies, at a loss of $32. So after all of that and $38 for the BookBub, I have made a total of $6.50! In the black, baby!

I could still make more, if KENP continues to move along. With the last BookBub I was wide, which did not pay, since I got hardly any sales through Smashwords. I also did not get to enjoy the sustained spike in KENP, as you can see above. I’m continuing to run an AMS (Amazon Marketing Services) ad and so some of KENP could be due to that, but the ad has been running for several months, and there were hardly any pages read before, an equivalent of maybe a copy per week. That’s one problem with AMS – you can’t tell when your ad and click results in a borrow.

I do have a theory – the book was $0.99 during the last few months and maybe, just maybe, not deemed “worthy” by KU owners. Now that it’s $2.99, maybe it looks like a better value to borrow on a KU plan? The only way to confirm that would be to check the stats a month from now, when there’s no chance that any sales or borrows are generated by the BookBub afterglow.

I have promised to write a post about AMS and will do so next – I’m on annual leave right now but not going anywhere, only painting walls and canvasses.  Writers need hobbies too.


Filed under Self-publishing and marketing

New marketing plans, a magic hashtag, and a free giveaway

I’ve been  trying diligently to get the first draft of Indiot finished, which has been at the expense of blogging. I won’t lie, there have been long morning walks on the beach with the dog, a few massages, and more than few renovation shows in the mix. Maybe even an occasional Real Housewives of Whatever, but I consider that research – in the third instalment, which is currently under plotment, Isa gets into more filthy rich drama than she could ever imagine.

I’ve also done a presentation on self-publishing basics to my writer’s group – it was so successful, I’ve been asked to do it again in a couple of weeks. I was incredibly nervous, so much so that I forgot to tape it! Such a bummer, too, because I was on fire, with the show turning into a bit of stand up. People were laughing AND taking notes, what more could I ask for? I will be more composed and better prepared next time and hope to post a decent video on YouTube.

As a result of all this sidetracking, sales are down. Boo! I mean, boo-hoo, poor me:

Sales on 7 april

Of course, I’ve learned something from this experience, the most important lesson being is that you can’t go into a house flip without a proper plan and budget, or expecting to do all the work yourself when you don’t even know how to hold a hammer. Secondly, you can never stop marketing your book, because the snowball effect doesn’t happen unless you keep pushing it along. Thirdly, you can get a massage for cheap at you local massage school, and yes, two massages a week are okay – after all, you’re helping students learn. Good on you.

There’s another small but pretty amazing discovery I’ve made last week, which I’m happy to share with you. Have a look at the above graph – do you notice anything? Specifically in the blue “Normalised Pages Read” part? Over the last four weeks both graphs were pretty much dead, with just a few sales and pages read thanks to my regular tweets of quotes with links. It was especially slow over the last two weeks, when I became so destructed, I forgot to top my Buffer account on most days. Then, a few days ago, I made one small change which resulted in a big spike on the blue graph.

Hands up – who wants to know what it is?

Believe it or not, I just changed a Twitter hashtag. Instead of a useless #humor and #kindle and fairly useless #amwriting and #IndieBooksBeSeen, I now make sure each tweet is accompanied by this little beauty:


That’s it. Honestly, I have no idea why I have not targeted subscribers to Kindle Unlimited before – Shizzle, Inc (Isa Maxwell escapades Book 1) is as good as free to them, but I get about $2 each time someone reads the whole thing, as compared to the $0.35 royalty I get with each $0.99 sale. I’m so excited about this discovery! I’d love to figure out how to target and find more Kindle Unlimited customers – if anyone has experience or ideas, I’d love to hear them.

So back to the lack of marketing action. Not only did it result in lack of sales, but the old enemy doubt has started creeping in and whispering various ugly thoughts. I know they are not true and that Isa will one day hit the big screen, but it’s demotivating. So it’s time I kill them dead with the next big marketing effort.

For this new experiment, I chose to do a solid 5-day free giveaway of Shizzle on Kindle. It will be on 11-15 April, inclusive and I have the following promos planned, some with companies I have not tested before. I will update the list below as confirmations come in, and, as usual, I will update the Super Duper List with the actual numbers, once the promos are completed.

11 April: Reading Deals – $15.

12 April: Kindle Nation Daily – $99.

13 April: eBookasaurus – free; Manybooks – $25; AskDavid – free.

14 April: AskDavid – free (they tweet multiple times).

15 April: none.

Submitted, awaiting confirmation:

  • AskDavid
  • eBooks Habit
  • eReader News – sold out.
  • Free Kindle Books and Tips
  • Ignite your book – not sure if my submission was successful
  • Readcheaply
  • Zwoodle books

Fingers crossed – I hope to get to #1 in Free Bestseller List in one of the categories. Will let you know what happens!



Filed under Self-publishing and marketing