I’ve been trying diligently to get the first draft of Indiot finished, which has been at the expense of blogging. I won’t lie, there have been long morning walks on the beach with the dog, a few massages, and more than few renovation shows in the mix. Maybe even an occasional Real Housewives of Whatever, but I consider that research – in the third instalment, which is currently under plotment, Isa gets into more filthy rich drama than she could ever imagine.
I’ve also done a presentation on self-publishing basics to my writer’s group – it was so successful, I’ve been asked to do it again in a couple of weeks. I was incredibly nervous, so much so that I forgot to tape it! Such a bummer, too, because I was on fire, with the show turning into a bit of stand up. People were laughing AND taking notes, what more could I ask for? I will be more composed and better prepared next time and hope to post a decent video on YouTube.
As a result of all this sidetracking, sales are down. Boo! I mean, boo-hoo, poor me:
Of course, I’ve learned something from this experience, the most important lesson being is that you can’t go into a house flip without a proper plan and budget, or expecting to do all the work yourself when you don’t even know how to hold a hammer. Secondly, you can never stop marketing your book, because the snowball effect doesn’t happen unless you keep pushing it along. Thirdly, you can get a massage for cheap at you local massage school, and yes, two massages a week are okay – after all, you’re helping students learn. Good on you.
There’s another small but pretty amazing discovery I’ve made last week, which I’m happy to share with you. Have a look at the above graph – do you notice anything? Specifically in the blue “Normalised Pages Read” part? Over the last four weeks both graphs were pretty much dead, with just a few sales and pages read thanks to my regular tweets of quotes with links. It was especially slow over the last two weeks, when I became so destructed, I forgot to top my Buffer account on most days. Then, a few days ago, I made one small change which resulted in a big spike on the blue graph.
Hands up – who wants to know what it is?
Believe it or not, I just changed a Twitter hashtag. Instead of a useless #humor and #kindle and fairly useless #amwriting and #IndieBooksBeSeen, I now make sure each tweet is accompanied by this little beauty:
That’s it. Honestly, I have no idea why I have not targeted subscribers to Kindle Unlimited before – Shizzle, Inc (Isa Maxwell escapades Book 1) is as good as free to them, but I get about $2 each time someone reads the whole thing, as compared to the $0.35 royalty I get with each $0.99 sale. I’m so excited about this discovery! I’d love to figure out how to target and find more Kindle Unlimited customers – if anyone has experience or ideas, I’d love to hear them.
So back to the lack of marketing action. Not only did it result in lack of sales, but the old enemy doubt has started creeping in and whispering various ugly thoughts. I know they are not true and that Isa will one day hit the big screen, but it’s demotivating. So it’s time I kill them dead with the next big marketing effort.
For this new experiment, I chose to do a solid 5-day free giveaway of Shizzle on Kindle. It will be on 11-15 April, inclusive and I have the following promos planned, some with companies I have not tested before. I will update the list below as confirmations come in, and, as usual, I will update the Super Duper List with the actual numbers, once the promos are completed.
11 April: Reading Deals – $15.
12 April: Kindle Nation Daily – $99.
13 April: eBookasaurus – free; Manybooks – $25; AskDavid – free.
14 April: AskDavid – free (they tweet multiple times).
15 April: none.
Submitted, awaiting confirmation:
- eBooks Habit
- eReader News – sold out.
- Free Kindle Books and Tips
- Ignite your book – not sure if my submission was successful
- Zwoodle books
Fingers crossed – I hope to get to #1 in Free Bestseller List in one of the categories. Will let you know what happens!