Let me count the ways. I love thee, for you measure improvement. For without you, I wouldn’t have a clue whether my particular Twitter joke wasn’t funny or just got lost in the noise of a million voices. But most importantly, because you fill my heart with stupid, unwarranted hope that one day Shizzle, Inc will be discovered.
I’m crashing on Twitter Analytics like a stalking teenage girl. I can’t go for more than a couple of hours without checking stats, but there’s more to it than the OCD (I hope). It’s actually useful. If you’re using Twitter for anything other than reading random stuff, you have to get it. Right now. Stop reading this, there’s nothing else useful in the rest of this babble.
The most amazing thing is that all the data and analysis in TA is free. There isn’t a catch, like you have to spam your followers, or drag in your friends, or give up the cash you have not yet earned. And it’s broad, covering analysis I did not previously consider, like engagement rate.
If you Google the net, you’ll find a number of informative, in-depth articles on various virtues of TA and how to use the information to build your brand and reach your customers. I don’t have either the depth of knowledge or the patience to write a similarly informative article, so here goes my dumbed down easy to understand and superficial summarised list:
1. TA reminds me to tweet every day. Oh, how it hurts to forget about Twitter for a day, only to see that it completely forgot about me. Have a look at this graph and note the correlation between the number of tweets (in grey) and the corresponding number of “impressions” (in light blue):
2. TA tells me which tweets were effective and which got a “pfft” response. Yes, you can sorta figure that out based on a number of retweets or likes, but the “engagement rate” reveals if that was due to a sheer number of impressions, or a particularly effective tweet. It confirms time and again that photo-tweets are the most effective. The top two of my tweets over the last three months are both photos:
3. TA holds a promise of the day when it all goes completely viral, like this spike of over 30,000 hits (yes, I double-checked the number of zeroes). All it takes, apparently, is for a famous musician with a million followers to retweet one of your tweets. Which makes me ever so grateful, even if he refuses to follow me back.
4. It feeds my sick need to see continuous improvement. Every. Single. Day. I can’t change much in my day-to-day job, but I sure can enjoy the growing follower count:
That sums it up for me. There’s also WordPress stats, but I’m sure you know all about them. You don’t? Omg, go check them right now! You can thank me later.
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Ana Spoke, author 