Tag Archives: marketing

Quick How-To: get 1,000 Goodreads followers with 5 minutes of effort

Have a gander at these here numbers: I now have 1,020 Goodreads friends!

Ana Goodreads stats

How did I manage this, you ask? Well, about a week ago, I had 200 friends, as a result of a year of giveaways (total of 8, which are also responsible for the staggering 2,424 of my books on people’s to-read shelves) and also because of two months of madness advertising #ComedyBookWeek. Then I discovered something most of you probably already know.

Goodreads lets you connect to your friends on other social platforms  en masse.

So, if you already knew that, then why didn’t you tell me? For those that didn’t, here’s how you can connect to thousands of your Twitter or Facebook friends with a few clicks (assuming you have thousands of Twitter or Facebook friends):

  1. On Goodreads, hover over your picture in the top-right corner. When a menu appears, click on “Friends.”
  2. Find this in the top-right corner of “Friends” page:                                        Ana Goodreads stats
  3. Click on each platform’s icon and send out invites by clicking on “Add Friends” button.

That’s it. Now they all will see your general updates, comments you’ve made in groups, and you can invite them to your groups or events. Like, I dunno, you can invite them to #ComedyBookWeek group. Just sayin’.

You’re welcome.

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Save $150 and a week – quick how-to format a CreateSpace book interior yourself

When I published Shizzle, Inc last year, I paid somebody to format the PDF interior layout. It cost me about $150 and a week of back-and-forth with a reputable company, that did a good job. Eventually. The problem is, now I have to pay them again because I have had the book re-edited by an American editor. And again if I want to change a single comma – they did it on a Mac, and even though they were nice enough to provide the Word file, it looks like garbage when I open it on my PC.

In case you’ve never had to deal with an interior file and don’t know what it is – it’s a PDF of your book, laid out exactly the way your book will look, from the first page to the last. It includes the title page, page numbers, book name and your name at the top of each page, drop-caps (the first letter of the chapter being ten times bigger than other letters), the exact font, and all that. It sounds easy, but it takes time to make your book look beautiful, and that’s why the pros charge you for it.

So anyway, this time around, I was determined to tackle the formatting of Indiot myself. I mean, there are templates for this kind of thing, so how difficult could it be?

Try two days of pulling hair, yelling at your computer, and yelling “I’m busy!” at the phone when it dings just as you’ve discovered an odd blank page in your document. When you (I mean, I) do anything the first time around, it takes five times longer and hurts ten times worse than it should. I spent two days working on the file but, after an emergency nap, I can assure you that it could have been done in two hours if one (I mean, I) knew what they were doing.

The following is not intended to be a complete guide, it’s more of the step-by-step blueprint of what I will do next time to complete the file formatting process. Just so that I don’t forget how I did it or what lessons I’ve learned. It assumes that you’re using Word, and none of them fancy-shmancy designer thingamajigs.

  1. Download an interior template from CreateSpace. I chose a 6×9 preformatted template. I did try to use a blank template at first, but that would require more Word skills that I currently possess. The preformatted template already looks like a book, so you can understand what it is you’re supposed to do.
  2. On the title page, type in the title and author name, changing the fonts to match the book cover.
  3. Copy and paste the copyright page and the dedication. Make sure the ISBN numbers match that of the paperback edition, not the ebook format!
  4. Type in your name and book name in the header. Title font in header should match the font used for the body of text, for a clean look. I’ve tried doing the same title font as the cover, but it’s distracting.
  5. If you have few chapters, copy and paste each chapter in place of the “placeholder chapters” text using “merge formatting” option. DO NOT use “text only” – I realised only later that it meant ALL my italicised text became un-italicised and had to re-do it ALL.
  6. If you have lots of short chapters (Lord, Indiot has 44 of those), delete all chapters except for one, the copy and paste your entire book into one chapter. You now have to manually find each chapter heading, highlight it and apply appropriate style. If that’s a pain, just do each chapter manually.
  7. When adding more chapters, make sure to include section breaks at the end of each chapter – they keep the header from appearing above your chapter title. Go to Page Layout-Page Set Up-Breaks-Next Page. DO NOT USE “Odd Page” option. It’s supposed to ensure all your chapters start on the right-hand-side of the book, but it was giving my layout seizures – the pages kept changing places as I scrolled up and down, and even made the first page disappear, giving me repetitive heart attacks. I had to painstakingly go back and re-insert all those breaks to stop the nightmare. And in any case, I have now decided not to start all chapters on the right, as I’ve previously done – a quick scan of a few professionally published titles showed that only the first chapter has to start on the right.
  8. SAVE VERSIONS AS YOU GO. You’ll thank me later.
  9. Change font to a desired one, using Styles. DO NOT highlight the text and change any attributes of it from the menu, use Styles for ALL changes.
  10. I chose Minion Pro at 11pt for the body, as it’s a bit heavier and easier to read, plus I think italics look better in it. This font, along with the template’s original Garamond is one of the most common fonts used in print books. By all means, Google more about what fonts to use, but don’t use anything too quirky – you don’t want the reader to be distracted by the actual text, you want them to be lost in the story.
  11. Change paragraph settings. With Minion Pro, I chose to make spacing 1.1 instead of single at 1.0. Again, I think it’s just a touch easier to read. I made all first lines indent at 0.2.
  12. Make sure you’ve hit “Enter” enough times after the last sentence of the previous chapter, otherwise it will center on the page. Make sure that on all pages the first sentence starts at the very top of the page.
  13. Chapter titles – if you pasted each one separately, you should be okay, but if you did the whole book as one dump, highlight the chapter name text and apply the Chapter Heading style. Hit “Enter” 6 times to move the title down (or whatever number is appropriate for your font size). The idea is that each chapter starts a bit down the page – have a look at a professionally published book to see what I mean, or here is what mine looks like: Fist page of paperback
  14. Insert drop cap at the beginning of each chapter (you can opt for other ways to highlight the beginning, but I love the classic “big fat letter” look, as in the snapshot above.) Do it ONLY after you’ve done all paragraph editing, such as spacing, otherwise you’ll end up doing it all over again.
  15. Insert table of contents: the template used “chapters” instead of headings, so I could not do it automatically. I had to highlight each chapter title and click on “Add text” in the table of contents menu, then update the table. This also meant careful checking afterwards, to make sure all chapters made it into the table.
  16. DO NOT use automatic orphan/window control, instead adjust pages manually. Orphans and widows are the lonely, single lines of text either at the bottom or the top of pages. Well-formatted books don’t have those, but I allowed a few, when I thought separating a line made more of an impact with a punchline of a joke.
  17. Turn on the pilcrows and check through the whole document, making sure the section breaks are where they are supposed to be, and there are the same number of pilcrows before each new chapter, and that they are the same size and font (to make them start at the same spot on each page).
  18. Finally, READ THROUGH the entire PDF before uploading it – for some reason, italicising was dropped here and there anyway, and I managed to find even more tiny fixes. It took about eight hours, including all the fussin’ and fixin’, but was so worth it.

This is all. I will update this page if something else comes to mind, but I’ve been able to upload the final product and it looks fine in CreateSpace preview.

Now I have to order a proof copy. Wish me luck!

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ARCs and the new cover of Indiot

Another milestone ticked – I’ve sent ARCs (Advanced Review Copies) of Indiot to everyone on my “Permanent ARC List.” I was using MailChimp for the first time, so if you believe you should be on the list, but did not get an email from me, please let me know (email me on the address mentioned on the About Ana page). I will send a copy to you directly.

What is the Permanent ARC List? It’s the list of all people who have read and posted a review of Shizzle, Inc on Amazon. As a “thank you,” I will send ARCs of all Isa Maxwell Escapades to those awesome people – so if you’ve posted a review of Shizzle, Inc and would like to be on the list, please let me know.

Another milestone is that the cover and blurb on Amazon have been updated:

I wavered for so long with the cover design, it was a relief to just make the decision and move on. I may decide in the future to revamp the covers again, but I’m happy for now, so I can concentrate on writing and marketing.

And speaking of marketing, #ComedyBookWeek is blowing up – already 48 authors and over 60 books participating! If you have not yet seen it, visit www.comedybookweek.com. There’s still time to add your book or review of one of the participating books. I’m doing one myself, a review of There’s Been a Change of Plans by Amy Koko, and I can’t be happier about discovering a new favorite author.

Thank you all, and as always – please let me know what you think.

Ana

 

 

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Marketing Matters: that all-important last page of your ebook

UPDATE: I have decided to exclude picture “buttons”, as they did not embed in the text. Someone with better skills may be able to advise why, but for now, I have just included the hyperlinks. Also, I chose to include only two – a link to Amazon reviews, and one to my mailing list.

~

As I’d mentioned (read: whined about) before, I have just finished re-editing Shizzle, Inc for the fourth time, this time with an American editor. It is now nice and shiny, and free of “kerbs” and “sniggering.” All the dots are within the quotation marks, and new commas have sprung up here and there. All in all, it was worth it.

Along with the commas, the all-important last page was missing from the ebook. I’ve read countless blogs and testimonials beseeching me not to waste this valuable real estate and finally decided to beseech my readers to leave a review. This is what my last page now looks like:

Final page of Shizzle

I have not yet uploaded this new version, so would love to hear what you think. In case you’re interested in how I did the buttons, those are just images with hyperlinks. For additional safety, I’ve added hyperlinked text below the buttons (I’ve read that image hyperlinks don’t always work).

As the text suggests, I will include the first chapter of Indiot after this page, with a hyperlinked “Want to read more?” at the end.

What do you think? Have you seen something else savvy authors do at the end of their books? If so, please don’t be shy – share with everyone!

Thank you, all.

 

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Goodreads checklist for #ComedyBookWeek

Just over three weeks left till #ComedyBookWeek goes live on 16 July. I’ve made the following checklist for myself, but if you’re participating as an author, a blogger, or supporter, you may find it useful. This could also help you develop a greater presence on Goodreads by gathering followers and friends.

Things I’ve already done:

  1. Claimed author status and added my books to Goodreads (easy to do from the Author Dashboard). If you’re completely new to Goodreads, start with this how-to guide. If you’re a blogger or supporter, you can help by adding participating books to your library shelves.
  2. Connected my blog to my Goodreads author profile, so that every WordPress post is automatically posted there. Sometimes there’s a delay, but they do come through.
  3. Created Comedy Book Week event and invited my Goodreads and Facebook friends. If you’d like to add your own event go to Upcoming Events, and click on “add an event” on the upper right page.
  4. Held seven Shizzle, Inc giveways, which have helped me gather several hundred followers and friends, and have resulted in 1,800 adds to “read” shelves. I didn’t know why that would matter until I created an event and saw that I could invite my friends. Plus, every time I post an update or a blog post is published, they all get notifications.

Things I’m going to do:

  1. List a Goodreads giveaway for Shizzle, Inc, starting on 16 July and finishing on 23 July. The ad text will begin with “As part of #ComedyBookWeek, you can win…”. If you want to list a giveaway that’s longer than a week, make sure it either starts or ends during 16-23 July, as that’s when you get the most exposure. Don’t forget to mention #ComedyBo0kWeek.
  2. Update my “General status” daily with that day’s Calendar of Events. To post a general update, go to “Home” tab, it’s on the right-hand menu, under the “currently reading” book stats.
  3. Add #CBW event to the couple of humor book groups where I’m a member.
  4. Add Goodreads tab to Facebook. Directions are at the bottom of Goodreads author page.

If anyone has other ideas on how to get the most out of Goodreads during #ComedyBookWeek, please let me know and thank you!

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#ComedyBookWeek Calendar of Events

UPDATE: THIS PAGE HAS BEEN SUPERCEEDED by the official page. Please visit http://www.comedybookweek.com to view the up-to-date list of events.

 

 

 

 

So wonderful to see everyone excited about the big event! I have started the list of links to what will be happening each day – if you have a post/review/interview happening during 16-23 July, please let me know in the comments below, and I will add it to the Calendar.

Dear book bloggers – please make sure your review is posted on the scheduled date, or advise me if you want the date moved. Once you have a dedicated URL for the post, please advise, and I will update the link (the links are currently generic to your blog).

16 JULY

C (the happy meerkat) review of Shizzle, Inc by Ana Spoke.

Matthew Drzymala’s interview with Ana Spoke.

FB group ‘Books and Everything’ interview with Russ Colchamiro.

Kirsty McManus review of Mind if I Come In? by  K.L. Phelps and interview with the author.

17 JULY
Barb Taub’s review of Must Love Ghosts by Ani Gonzalez.

Jam (Leaves et Livres) review of Do Not Wash Hands in Plates by Barb Taub.

FB group ‘Books and Everything’ interview with J.J. Green

Matthew Drzymala’s interview with Abby Vegas.

18 JULY

Rosa Temple’s interview with Ana Spoke, author of Shizzle, Inc.

C (the happy meerkat) review of Space Adventurer #1 by Carrie Hatchett.

FB group ‘Books and Everything’ interview with M.T. McGuire.

Matt Drzymala’s interview with MTM McGuire.

19 JULY

Rosa Temple’s review of How To Cook Up A Disaster by Rachel Elizabeth Cole.

FB group ‘Books and Everything’ interview with Frankie Bow.

Matt Drzymala’s interview with Portia Porter.

20 JULY

C (the happy meerkat) review of Do Not Wash Hands in Plates by Barb Taub.

Rosa Temple’s blog – guest post by Bernadette Maycock, author of It Started with a Snub.

FB group ‘Books and Everything’ interview with Scott Burtness.

Kirsty McManus review of Shizzle, Inc by  Ana Spoke and interview with the author.

21 JULY

Jam (Leaves et Livres) review of Can You stiff Your Divorce Lawyer by Portia Porter.

Guest Post by Susan Daffron on Rosa Temple’s blog.

FB group ‘Books and Everything’ interview with Jackson Lear.

22 JULY

C (the happy meerkat) review of Kingston Raine and the Grim Reaper.

FB group ‘Books and Everything’ interview with Isa-Lee Wolf.

23 JULY

BRMaycock’s Book Blog review of Maid for Love by Victoria Van Tiem

PLANNED BUT NOT YET SCHEDULED:

Ani Gonzalez will be reviewing KL Phelps(Mind if I come in), Leigh Selfman (Haunt Flashes),  Barb Taub (Null City #1), and Shizzle, Inc.

Ingenious Cat will review Kelpie Dreams.

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#ComedyBookWeek – source page for book bloggers

UPDATE: THIS PAGE HAS BEEN SUPERCEEDED by the official page. Please visit http://www.comedybookweek.com to view the up-to-date list of participating books.

 

 

I’ve decided to post all participating books early, to allow book bloggers to easily choose one (or a few!) books for review. If you are interested in reviewing any of the books below, please contact the author directly using their social media contacts, for a free review copy. You can also approach any participating author for an interview.

Once you’ve planned an “event” (a book review, interview, or a guest post), please do the following:

  1. Let me know, so that I can add it to Calendar of Events,
  2. Make sure to use #ComedyBookWeek in your post,
  3. Use the hashtag in any Twitter, Instagram, or Facebook ads of the post – we will be retweeting all posts with the hashtag during the week of 16-23 July!
  4. Use this graphic wherever and whenever you can:humor_book

And now, for the books. Click on the image to visit the book’s Amazon page, to read the blurb or author’s bio.

Please let me know if you’re an author and would like to add your funny book to this list.
  

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The very latest cover series mockup

Thank you so much for all your comments! I have obsessed some more over the photos and composition, downloading mo less than forty fonts and a few dozen cityscapes and curvy women in beautiful dresses. I pushed and tugged the rip this way and that, and I am now excrutiatingly close to being done with it. As per usual, I’m not so sure about the fonts, although I think the title font is now the best I’ve managed to find in three days of going nuts with 1001(literally!)freefonts.com. The author/series name on the first one is exactly the same as title, only not in capitals. The third one has much planer author/series fonts.

As per usual, I’m not so sure about the fonts, although I think the title font is now the best I’ve managed to find in three days of going nuts with 1001(literally!)freefonts.com. The author/series name on the first one is exactly the same as title, only not in capitals. The third one has much planer author/series fonts.

What do you think? And thank you in advance 🙂

All three books together 29 May

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#ComedyBookWeek is coming – do you want to participate or help?

Marketing funny is hard. If you are a humor writer, you will know exactly what I’m talking about. If you are a humor consumer – it may come as a surprise.

Before I started trying to market my books, I naively assumed that funny should almost sell itself – after all, the biggest blockbusters are usually comedies, and isn’t it a natural for the word of mouth? When it comes to books, however, humor is a tiny category, dominated by autobiographies of famous comedians. In fact, most ebook marketing sites don’t even have a mailing list for it, so I’ve had to slot Shizzle, In into Action&Adventure or YA with mixed results.

I was reminded once again of how few comedy writers are out there when I joined KBoards and saw the invitations for author cross-promotion. They were all either for fantasy, paranormal, or romance. Or the combination of the three. That makes sense, of course – those are the largest categories of ebooks on Amazon. I was sad for all of three minutes, and then I did what I tend to – take some initiative.

I decided to start a humor/chicklit cross-promo. I was a little nervous at first – after all, I’ve been a member for all of five minutes, but the response has been overwhelming – so far a total of 24 authors have signed up! Not only that, one of them made a banner for the event, so we are all legit now:

humor_book

So what is planned? At the moment, the main emphasis is on gathering numbers, and starting to promote #ComedyBookWeek as an event designed to help readers discover new Indie humor authors. All funny books are welcome, by the way – chick lit, satire, whatever, as long as it makes people laugh.

The rough plan at the moment is that during the event week, participants will post blogs with links to participating books, post interviews, guest blogs, tweets, and whatever else they usually do with their social media platforms. The aim will be to generate buzz with the hashtag #ComedyBookWeek, to help people connect and find new funny reads. We also plan to approach book reviewers and maybe some outrageous ideas as well – suggestions are welcome!

If you want to participate by submitting your book or by offering to host an interview or review, please let me know, or join us on KBoards!

 

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A few reasons why you may want to join KBoards

No, it’s not a kiteboarding forum. Maybe that’s why it took me until now to join – even though I’ve seen references to it throughout my 2.5 years of blogging. Or maybe because it looks so huge and intimidating on the first glance…see for yourself.

Whatever the reason, I decided to join last Monday, during my procrastination/self-torture phase, when I was trying to decide on an editor for Indiot. True to myself, I went overboard, reading just about every post, creating a profile complete with my books in the signature, and creating book pages for Shizzle, Inc and Indiot. It’s been a week, and so far I keep wondering why I have not done that sooner. You may be on KBoards already, but if not – here are a few reasons why you should join me:

  1. More visits to your blog – after a week and 45 comments so far (told you, I went overboard), stats show 72 referrals from KBoards alone during the same time.
  2. There have been new followers as a result.
  3. I feel incredibly motivated after coming across a post which asked full-time writers about the consistency of their income. Before, I was only aware of a few multi-millionaires that “made it” and a huge army of “shrimp” like me that are swimming around, picking up a few sales here and there. Turns out there’s also a “middle class” of writers that have substantial portfolios. Those writers, with 12-16 books to their name are making 100-500 THOUSAND a year. So what if it takes me five years to get there – the main point is that it seems possible with a goal, focus, and hard work.
  4. I have found a second editor, a young woman with incredible feedback by the members. I contacted her about editing Shizzle, Inc (yes, a fourth round, by a fourth editor!) and she offered me a crazy deal of $376 for the whole thing, because it’s already clean, and because I was willing to work with her schedule. This means a second edition of Shizzle, Inc will come out at the same time as Indiot goes live. It will be the same story, but with tighter and cleaner prose, and hopefully not a single Australianism.
  5. I have found a very cheap and seemingly good designer. Yes, I am going to try a third designer, hopefully in a collaborative fashion this time. I really like my designs and I have good feedback on them, but I don’t like my topography and even worse – I don’t know what to do about it. Plus, I have now accepted that my current cover for Indiot does not let people know it’s a sequel to Shizzle, Inc and that needs to change. I am now thinking of taking the paper rip concept across all the books in Isa Maxwell series, since in each installment her life is turned upside down by the antagonist – so on the cover, the rip will be between her and the antagonist. More on this in a couple of weeks.
  6. I’ve downloaded Scrivner! Then I cried, because at the first glance it (and the user guide) seems so complicated. But now I’m excited again! I feel like I’ve graduated into the class of professional writers, and the third book’s skeleton is already underway. I will definitely post my impressions after a few weeks, but so far I’m very hopeful – Scrivner will replace the first phase of the project, where I ruin walls with sticky notes.
  7. I’ve given other people advice, and they’ve thanked me, and what can I say – it’s like a fix for a junkie…
  8. I’ve learned a lot about book launches. Decided to lower the pre-order price for Indiot (Isabella Maxwell’s Escapades Book 2) to $0.99, because that’s what everyone on KBoards seems to be doing. It will stay that way throughout the first week of launch, going back to $2.99 (or $3.99, not sure yet) around 23 July. I got just one preorder during the last three weeks, so let’s see what happens with this low offer.
  9. It’s fun! New topics get posted every few minutes, and you just never know what new bit you will learn next.

That’s a lot in just one week, isn’t it? To tell you the truth, I’ve felt intimidated at times, because there are so many pros on there, but you get used to the signatures containing a string of covers after a while. Everyone is really nice, and a few people are even funny, which is a huge bonus in my book.

So go check it out – but do come back! This here blog ain’t no KBoards, but it is a place where you can watch a dark horse race for gold in real time.

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