Marketing funny is hard. If you are a humor writer, you will know exactly what I’m talking about. If you are a humor consumer – it may come as a surprise.
Before I started trying to market my books, I naively assumed that funny should almost sell itself – after all, the biggest blockbusters are usually comedies, and isn’t it a natural for the word of mouth? When it comes to books, however, humor is a tiny category, dominated by autobiographies of famous comedians. In fact, most ebook marketing sites don’t even have a mailing list for it, so I’ve had to slot Shizzle, In into Action&Adventure or YA with mixed results.
I was reminded once again of how few comedy writers are out there when I joined KBoards and saw the invitations for author cross-promotion. They were all either for fantasy, paranormal, or romance. Or the combination of the three. That makes sense, of course – those are the largest categories of ebooks on Amazon. I was sad for all of three minutes, and then I did what I tend to – take some initiative.
I decided to start a humor/chicklit cross-promo. I was a little nervous at first – after all, I’ve been a member for all of five minutes, but the response has been overwhelming – so far a total of 24 authors have signed up! Not only that, one of them made a banner for the event, so we are all legit now:
So what is planned? At the moment, the main emphasis is on gathering numbers, and starting to promote #ComedyBookWeek as an event designed to help readers discover new Indie humor authors. All funny books are welcome, by the way – chick lit, satire, whatever, as long as it makes people laugh.
The rough plan at the moment is that during the event week, participants will post blogs with links to participating books, post interviews, guest blogs, tweets, and whatever else they usually do with their social media platforms. The aim will be to generate buzz with the hashtag #ComedyBookWeek, to help people connect and find new funny reads. We also plan to approach book reviewers and maybe some outrageous ideas as well – suggestions are welcome!
If you want to participate by submitting your book or by offering to host an interview or review, please let me know, or join us on KBoards!