Another day, another browse through the Amazon’s Top 100 – and I’ve noticed something I can’t explain. Can someone with more experience and insight explain this phenomena?
How can a book that is yet to be released have 1,200 positive reviews? From verified purchases? Have a look at Short Drop by Matthew FitzSimmons.
Ok, I understand the need to create pre-release buzz and actually plan on doing the same with the sequel to Shizzle, Inc – but how could there be reviews? I’d like to believe they are not fake…if so, how does one go about getting reviews on Amazon before the release day?
To remind you, I will run three promos on three consecutive days between 26-28 November. There was going to be a fourth, but I’d messed up and did not follow up on it. Proof that you have to have a plan and write things down.
Speaking of plans, I just heard an awesome quote along the lines of “The difference between confidence and arrogance is a plan.” So let me lay out my plan on getting Shizzle, Inc to #1 in Amazon’s Satire Bestseller List this weekend:
26 November. We start with Robin Reads targeted mail-out. Cost: $25.
27 November. There might be some sales generated by Robin Reads, hopefully supported by Indie Book promo. Cost: $25.
28 November – we finish off with a biggie – a proven performer, Book Gorilla. Cost: $50.
I am so excited about it that I will be posting live sales charts throughout the weekend on twitter. So, if you are interested, and are not yet following me – follow @spokeana on Twitter now! You don’t want to miss the races!
UPDATE: please review the entries below and then vote for who you think should get a free cover design: Only one vote per person/computer is allowed. Voting will close on 24 January.
Omg, you guys – I had the most genius idea ever. You’ve been so nice and supportive while I’ve been going through the ups and downs of trying to hire not one, but two designers, getting sorely disappointed and then designing both the ecover and the wrap myself. Just to remind you of what I can do, here is the wrap:
A lot of you took the time to comment on the process – thank you again! Several of you have also mentioned hiring me as a designer. To be honest, I don’t want to branch into that – it’s a stressful job, takes a long time, and just thinking of taking somebody’s money and then disappointing them gives me the heebie-jeebies. So I just answered those comments with jokes. Sorry.
But then I had a light bulb moment. Sure, I don’t want another job, and I don’t have the time to create covers for all of you, but I can do one, for free! Then my marketing brain jumped on it, and I came up with an awesome win-win idea: a free contest!
So here it is: until the end of the year, I will accept pitches from anyone who has written a book, or has an idea for one, or wants to publish their NaNoWriMo creation. You don’t have to have the book ready for publication or even written – perhaps having a ready cover hanging over your desk will keep you motivated to finish that dream project?
Here are the rules:
Write a pitch. Imagine that you are submitting your book to an agent – write a blurb/pitch that will hook the reader. Remember, people will vote on it (more on that below).
Post the pitch on your blog or website. If you don’t have one, post it in the comments below.
Let me know about it – in a comment below, with a link to your post.
Make sure to post it any time before midnight on 31 December!
That’s it! After the contest closes, I will create a voting page which will be live during January. Everyone and anyone will get to vote on your pitch. The voting will close on 31 January and the winner will be chosen based on the number of votes – I will stay out of it!
The winner will get the following:
A shot of endorphins at the news of having won a contest.
One custom cover (ebook or paperback wrap, your choice), including:
Up to three initial concepts to choose from (or your concept, developed).
Up to three images from Shutterstock, your choice (regular license, up to 500,000 prints). You get the images to keep.
Detailed design with up to three “fixes” (sorry, I will have to draw a line somewhere!).
Final, layered Photoshop file uploaded to Dropbox – unlike designers, I won’t keep it to myself! This way, if you ever want to tweak a word, or add a “bestselling author” stamp, you can easily do it yourself or get someone local to do it for you.
My relentless perfectionism.
A free value of (according to quotes I got from designers) up to $750!
A special blog post on my site, announcing the final design, with a link to purchase (if available).
That warm, fuzzy feeling of accomplishing a goal.
I hope you are as excited about this as I am! let me know what you think 🙂
Life at the tail end of the 24th cee is fairly righteous. The advent of Stringtech mere centuries ago revolutionized the world. Hunger and disease are concepts of the past. Free energy is here for the taking of it and mankind enjoys an unprecedented period of largess, peace and growth.
While on vacation in 1927, Hollywood screenwriter Chet Koski and his wife Eveleen, both amateur sleuths, antagonize a divided small town, unravel a kidnapping, discover a timber scandal, and Chet fears his cousin may be a killer. These things happen when finding a head on a grave.
When fourteen-year-old Allen Foster is diagnosed with parasomnia, a sleep disorder evoking vivid nightmares, he begins journaling each haunting dream on the advice of his psychiatrist, keeping the notebook safely hidden in a floorboard — that is until a new family moves into the Maine house. When Rita, the daughter of the new owners, discovers the book and begins experiencing Allen’s old nightmares, she tracks him down in an effort to rid herself of the misery, only to find he has no memory of writing them.
An age old tradition. A few offline cameras. Shadows in the alley.
Lance works in a busy city, watching out for disturbances and things out of the ordinary. He has no idea just out strange things have gotten until he looks into a missing child case and discovers dark secrets in the shadows. Inhuman creatures seem to appear out of nowhere and are devouring the city. And the only way to stop them…is a tradition no one believes in anymore.
It knows your darkest thoughts, your deepest secrets, and your hidden desires. All you need to do; put the puzzle together. Richard and Vivian Cordova discover the puzzle when they move into their newly bought home. One thousand pieces wedge their way between the newlyweds putting their vows and their lives to the test.
Diana, a lonely and neglected, middle age, wife and mother decides to end her loveless marriage of thirty years. On her own for the first time in decades, she struggles to adjust to her new single life, dating and overcoming a devastating diagnosis of mental illness. Can she learn to love herself so she will be ready to find love with the right man or will she continue to get the thrills her illness demands by engaging in increasingly risky behavior? Will she get the help she needs to live a more fulfilling life before her mental illness wins and she decides to commits suicide?
7. The Hiding Place – By J.K.Tevis.
The bugs were unmerciful in their quest for food. The ants were the most vicious. Her hiding place was their home and she was an intruder. The dried blood on her feet seemed to have driven them into a feeding frenzy making it look as though she wore a pair of black boots. Even though the earth under her was cool the sun had turned the fallen stones over her into an oven. As she drifted in and out of consciousness she kept remembering her mother’s last words…. “RUN,THEY’RE HERE !”
8. Chrysalis by Sharon Gerdes
Joyel is a weapon, a genetically engineered ten year old. When the ruthless faction leader Anson kidnaps Joyel she must fight to save her soul. Anson spends ten years brainwashing her, demanding that she view him as father, embrace a new identity as Joy, and to kill for him. But Joy is determined to be subject to no man.
Cutting is how Joy copes with the years of abuse, etching her hatred of Anson into her skin until the time to mete out revenge has come. Despite her rage, now twenty-year-old Joy struggles to strike out against the man she calls father. Discovering Anson’s plans to restart the genetic program she was spawned from in order to raise an army forces Joy to act. To no longer be a pawn, she must kill Anson and destroy the monster she has become. If she doesn’t, she will never be free.
CHRYSALIS asks which is more important: to know who you are, or to whom you belong?
For Ember Rehksskari, a hated dragon and last princess of a fallen kingdom, there are two kinds of place in the world: those where the people will try to kill her, and those where they’ll try harder. Yet, fleeing from the second to the first, she may just find a third.
The kingdom of Salshira has no interest in hosting a dragon, any dragon, especially not one pursued by the Vohrskrain, but Ean Tavarin, crown prince and engineer extraordinaire, has a plan to make a home for this one…if he can deal with a best friend who wants all dragons dead, a father looking out for the rest of the kingdom, and a romantic interest he didn’t know he had.
It really shouldn’t be this hard to make one damsel safe!
But if Emperor Vohrskrain has anything to say, none of them will be until Ember is dead.
Just a quick update – I finished fiddling with my cover and uploaded all files to CreateSpace! To remind you, this is what the old cover looked like:
This is what I’d ended up uploading:
The main changes are:
I went back to a gold leaf title – it doesn’t look flash in a thumbnail, and I will probably leave ebook cover as it is – but it makes more sense when printed, improves the illusion that it is the title embossed into the leather cover.
Darkened back half – it looks more dramatic somehow. Hey, matter of preference.
Fiddled endlessly with the rip – see if you can spot the change!
Could not get the quotes on the back to read properly when printed in red – the only drawback of the darker version.
Gave the leather “cover” a more pronounced “spine”.
My photo is smaller and bio wording slightly changed.
I was all set to publish, but unfortunately CreateSpace picked up a major oops on my part – I’d left the ebook ISBNs on the copyright page, instead of the paper version ones. The problem was, I had the document formatted by somebody else and so now it would be an additional cost and a day or two of delays. I couldn’t have that, of course, so, like any old school Russian, I found a workaround. For some reason Adobe would not let me change the text, so the final solution involved extracting the pdf page into Photoshop, finding a close enough font, fixing it up in Photoshop, saving as a pdf and inserting the updated page back to the original pdf. Whew!
There’s another little bit to sort out with CreateSpace – I bought my own barcode, but there was no prompt to upload it, like I thought. I’m now not sure if I’m supposed to add it to the cover myself, or if I will just go with the CreateSpace barcode, even though I have my own ISBN. Aargh!
So now I’m waiting again for CreateSpace to review and approve the files. If I get an email thumbs up tomorrow, I’ll order a proof copy – with expedited shipping, it will be in Australia in 3 business days! This means that if all goes well, the paperback will be available for sale in just about a week! Can’t quite believe it…
Why is book marketing so hard? There are many reasons why – too many books being published, authors giving away books for free, social media noise, you name it. I won’t go into all of them, but I do want to dissect one:
Bad advice.
Again, this could be interpreted in a variety ways – and I would not claim to know what is good and what is bad. Things that have worked for someone with a romance novel may not work for an author of horror. Things change all the time, so for example it’s known fact now that if you give your book away for free and climb to the top of Top 100 Free Bestseller list on Amazon, once you switch to Paid, your rankings will fall dismally, because you have sold exactly zero paid copies during your free promotion days. Oh, you didn’t know that? Well, this post has been a winner already!
There’s lots of other advice I find questionable, such as:
“Just write a good book and it will find an audience.” When? When I’m dead?
“Set your price high and don’t budge.” I did that. Readers did not budge, either.
“Grow your social media presence.” I did that, too – 30K + followers resulted in just a handful of sales.
So far I’ve been able to prove that one sure way to increase exposure is with paid marketing. I hope to test the theory that writing a series is a way to success very soon. Meanwhile, I would advise everyone to do their own research. Test me on my assumptions – please! And certainly, check that if you are taking advice from someone else, that they know what they are doing.
This brings me to the controversial part of this particular post. I have been following a number of author blogs, and was especially impressed by an author who has published a number of fiction books as well as a number of self-help books on the writing business. I was about to buy one, on how to market your book, when I’d decided to have a look at how the fiction books by the same author were performing, specifically the overall Amazon rankings. The answer?
150K-plus to 7-million-plus.
I was in shock. This author wrote not one, but several series of fiction books, with awesome flashy covers, lots of reviews, you name it. I would imagine a book ranking at 7 million on Amazon has not sold a copy in what, months? Years? How could someone with such dismal fiction sales record sell a book on book marketing? Oh, and what was the ranking of the marketing book?
Top 100 in it’s category.
I’m not going to reveal who it was, as I’m afraid to get eaten alive, so let me just leave you with this message: once again, do your own research, find your own way, and if some bad advice is not working for you, be brave and throw it away.
Then, for whatever reason, when the time came to turn the ebook cover into a paperbook cover, I lost my cool. I decided to pay someone to make it better. What kind of pills do doctors prescribe for perfectionism combined with self-doubt?
Anywho, I’d contacted several designers and asked them to turn the existing design into a wrap. They all promptly turned me down, as they would prefer to do one from scratch and ram their ideas down my throat, but then one agreed. I was so excited! I thought it would be easy, too – I had the exact idea in mind, just wanted someone with excellent Photoshop skills, experience, and a keep eye to polish it.
The designer had one go and sent me a jpeg to review. I very politely explained that I wanted the rip to look realistic and that I wanted some kind of a cool treatment to the title. The designer had another go, slapping a stock-standard title font on and making a complete mess of my photo and bio. She finished the email with “let me know if this is good to go”.
I again politely explained that no, it wasn’t “good to go” and made a dot point list of what I wanted changed, attached photos of examples, and even a link to creating a realistic paper rip.
I got back an invoice with a link to download the final file upon payment. I replied that I was not going to pay, unless I had a look at what I was getting. I got a jpeg. Still a mess.
There were a couple more emails back and forth, rapidly decreasing in politeness, and I think we have now parted ways, albeit not so amicably. I have not paid, so I won’t reveal the designer’s name (unless we continue to battle over this). Instead of battling, I did the wrap myself today, in about three hours. Turns out, CreateSpace have a template creator which automatically makes a pdf with exact dimensions for you. Then it’s a matter of dropping in your existing cover layers, extending the background, and adding the blurb and bio. I’ve even bought a new paper rip photo from Shutterstock. What do you think?
My previous post on pricing a first self-published book at $0.99 generated quite a discussion! Once again it shows just how many opinions are out there – some support my strategy, other authors are unhappy with having to give the work away practically for free. My personal view is “this is just what it is” – a free market, where prices are set by the laws of supply and demand. I do think my 2.5 years of hard work are worth more than $0.99, but I will just concentrate on promoting it so hard that before you know, it will be a series and a movie, and I will buy a pair of Manolos, just to see what all the fuss is about. My goal is to get the book into hands of as many readers as possible, with the hope that one of them knows Coen brothers. Seriously, does anyone here know even one of those guys?
Back to the argument of $0.99 vs $X.99. My limited research of two or so months shows that you will get not only better sales, but also better royalties with the $0.99 pricing. How can I prove it? With the power of screenshots and basic math.
Here is the snapshot of my sales and pages read for the last month:
For simplicity, let’s concentrate on sales alone (it looks like “pages read” was pretty even over time). During the first half of the month, my price was at $2.99, and it was $0.99 in the second half. I sold 1 copy at $2.99 and 27 copies at $0.99. The royalties were $2.04 and $0.35, respectively. The math, ladies and gentlemen!
1 x $2.04 = $2.04
27 x $0.35 = 9.45
During the second half of the month I did run a disappointing BargainBooksy promo, which resulted in 10 sales. Let’s take them out of equation:
17 x $0.35 = $5.95
I’m depressed now, because the numbers are so dismally small, but that’s besides the point. The point is that I had 17-27 times more sales and about 3-5 times more royalties when I’d dropped the price. The hope is that some of those people will talk about it to their friends. The goal is to get a snowball rolling, so that I (eventually) get a million of these tiny sales.
I guess the time will show if this is overall a winning strategy. The only concern is the inability to advertise with some of the websites that require the book to be discounted by at least 50%, but I hope that by zig-zagging the price, I will comply with that requirement.
Oh, and I have a very exciting update about Bargain Booksy! I’ve emailed them, asking if 10 copies is what I should expect from a promo, and they responded! Not only that, they apologized, said it was too low for the quality of my novel, and offered a $25 credit towards another promo! I was speechless and promptly scheduled a promo for 5 December with a different audience, this time with Chick lit/Romance readers, at a cost of $70. I’ve updated my post on The Most Super-Duper, Exhaustive, Comprehensive, and Current Listing of Free and Paid Book Advertising Websites and Ideas accordingly.
Once again, only time will tell if that was a good decision 🙂
This is a question that tortured me in the days prior to release of Shizzle, Inc – how to price it? I’ve read numerous blogs on the subject and shifted through the bestseller lists – prices were all over the place. Several blogs insisted that pricing your ebook too low would devalue it in the eyes of readers. Surely, that made sense, considering how expensive are all the famous authors’ Kindle editions – often just a few dollars cheaper than paper copies.
One blog in particular stuck with me, with the author insisting that pricing his (now bestselling) novel at $3.99 was the best idea he’d ever had. It stuck with me so much, that I’d released Shizzle, Inc at $3.99. I sold about a dozen copies, enough to get me on a Top 100 list in Humor. I was so ecstatic about it that I made it free for a weekend. Well over a hundred downloads. How exciting!
Then the sales dried up.
I then decided to lower the price to $2.99. No impact on the sales whatsoever.
I did a paid promo with eReader News at $0.99. Over 60 downloads! Woo-hoo! When I put it back at $2.99, there were a couple of purchases on that day.
Then – silence. Like, dead silence, with a week at a time with NO SALES.
I then did another promo, the disappointing one with Bargain Booksy, and in my malaise, sorta didn’t get to put it back to $2.99. It’s like I just could not face the Amazon page.
To my surprise, the sales did not stop, like all the previous times after giveaways. They kept on drip-drip-dripping in at a rate of 1-2 books per day. When you look at the “Units ordered” chart, the impact of the lower price is quite obvious:
On the left you can see the peak after the eReader News promo. You can then see that I had one sale (at $2.99) in the two weeks that followed. The bump up of 10 sales on 31 October is due to Bargain Booksy promo, and the slow but steady sales after that are due to my usual social media promos (I am now twitting 3 quotes per day), this blog, and the price being $0.99.
Of, course, the royalties of 35% on the $0.99 sales are nothing to write home about, but at this point it’s all about getting readers and getting motivation to keep on writing. So what that I came to this realization via the procrastination path? It’s still research…Therefore, here is my very strong opinion, based on a sample of one published book:
First-time self-published authors should price their ebooks at $0.99.
Feel free to rip into this with your own strong opinions 🙂
Happy Melbourne Cup Day! And if you’re anywhere else in the world – sorry for rubbing in that here we have a public holiday in honor of a horse race. Only in Australia can everything stop in the middle of the week, so that everyone can get wasted and bet on horses without taking a sickie. Not only that – this year Australian government introduced another public holiday – Grand Final Day, so that everyone can get wasted and watch football without…you get the idea.
I’m however, completely sober. I’m actually at work, trying to put finishing touches on a presentation, which is proving extremely hard. Not only that my heart is no longer in systems, data, and risk management – I’m really disappointed with the results of the latest promo and just can’t get excited about presenting to a room full of senior bureaucrats.
I had big, delicious hopes for this promo – after all Free Booksy and Bargain Booksy seem to be very popular and have a great reputation. They got crushed, big time. How many sales did I get?
12.
Yep, that’s all. Not only that, two of them appear to be due to social media marketing, so the grand total made from the promo is about $3. I’ve paid $25, so I’m $22 in the hole. Not that it’s a lot of money, but I guess my expectations were not met, and it seems that all the unhappiness in the whole entire world stems from crushed expectations.
Anywho, I’m not giving up – still huge hopes for the upcoming Thanksgiving weekend, with multiple promos over four days. I guess this latest experiment did exactly what I’d set out to do – separate the “worth it” promo sites from “nah” ones. I have to say that the audience may have been wrong – I chose the YA sub-group. I may still try Romance/Chicklit one, at a separate date, to really test this service. It’s $70, though – more than Book Gorilla.
So there you go – Bargain Booksy for now goes to the “nah” pile. Of course, the results may have been different with a different novel or even on a different day – I don’t yet know if a major weekend is a good or a bad idea. I’m here to share my very personal experience – you get to make your own decision. Now I have to go work on this presentation. Anyone knows how to make risk mitigation “sexy”?
Shizzle, Inc has been featured in The Book Designer’s ebook cover design awards! Ok, so I have not actually won anything, but the design was complimented as “striking” and “great attention grabber”! Not bad for the first attempt at a self-designed cover, aye?
As a marketing gimmick, it has not worked – no impact on sales in its first day of being posted. But I did get some valuable feedback, which I will pass onto my paperback cover designer. Yes – I have started throwing more money at the problem. With the work getting crazy over the last couple of weeks, I have enlisted help in getting my book to the printed stage. Fingers crossed it goes well – I will post more details in just a couple of weeks.
Ana Spoke, author 