Ok, I know you’re sick of this by now, but…Just. One. More. Time.
At least I’ve managed to pick one of the two concepts. I went with the more literal one, which also happens to use a face. The research shows that people respond to faces, and it also shows that I respond to research findings. So there you go, one decision made.
I’ve also spent hours searching Shutterstock for better images. Here are the previous version (on the left) and the new one (on the right):
I’m practically in love with this new model. Not only her facial expression is spot-on, she’s also not stick-thin, like most of the pretty blond girls on Shuttersock. At one point, desperate, I was going to hire a model and a photographer, but I don’t think I could wish for a better girl.
I’m also happy with the background, which (when I pay and download a proper photo) shows a view of a downtown city. The colour is also fitting.
The man’s arms read better, but some people were confused and thought Isa just has “man hands”. May have to look more.
Not at all happy with lettering, but being an optimist, I’m sure a solution will come to me, maybe in a dream or in the middle of a meeting.
So there you go. One baby step closer to the finish. Brilliant ideas and suggestions would be much appreciated!