Tag Archives: self-publishing

by | February 28, 2016 · 2:45 am

The full-time writing gig is almost here, plus pics of my writing room

With just a couple of days left till I’m a full-time writer (for five months, but still!), I’m feeling the pressure of my ambitious writing plan. To be honest, I have not been writing much lately, partially due to some traumatic personal stuff I’m going through at the moment, and probably because I’ve been deferring writing for this time when I will be free from work stress and thus magically transformed into a writing machine. As a result, my tracking spreadsheet looks like this:

Bad writing record

The zig-zagging red “goal” line shows that I have twice already given up and reset my goal, only to fall short again. This can’t happen over the next five months, otherwise I would have wasted my long service leave, which I’ve been accumulating for eight years…it can’t happen!

So, I have started by setting up my environment. Virginia was right – oh, what a difference a room of one’s own makes…and here is mine!

IMG_2791

Terrible photo, sorry, can you tell how fabulous is the desk? Made even more so by the fact that it set me back just $10 on eBay. I mean, $10 AUD! That means it was practically free in American dollars! And the chair was just $25 from a garage sale.

My Italian Greyhound approves…everyone, meet Bubbles:

IMG_2737

I have managed to write a thousand words today, which is a far cry from the 3-4K I mean to write every single day for the next three weeks or so. Still, having a space to go and sit at the desk, all official-like was better than my usual lounging in bed or on the couch, which inevitably led to Internet surfing.

I plan to also dangle a carrot in front of my nose, for further motivation – I just made a deal with myself that if I complete my weekly plan, I will get a 45-minute massage at the end of the week. If I overachieve the plan by at least 25%, I will get an hour-long massage. And if I don’t complete it…well, there will be an extra grueling gym session on the weekend. Oh, I didn’t mention – I plan to also lose a couple of kilos during the five months. These are quite possibly pipe dreams, but who knows? I am trying to pound into my cerebral cortex a message of “your life could be like this every day.”

Speaking of pipe dreams, here’s another one. I finally unpacked an artist’s easel and a huge canvas I’d bought about a year ago:

IMG_2792

The big white canvas is just as frightening as my current word count and the number on my weight scale. Still, with a plan and daily discipline, I should be able to do it all, right? I started by taking stock of the “current state”, as I usually do at work:

  • Published books: 1
  • Drafted words: 33,330
  • Paintings: 0
  • Kilos: 62.6 (that’s 138 pounds)
  • Klout score: 61 (more on Klout in the next post)

Let’s see where I get to by 1 August 2016!

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by | February 21, 2016 · 3:38 am

Donald Trump, Hillary Clinton, and Ted Cruz have endorsed my book!

That, of course, is an outrageous lie. What’s true, is that I have come up with the craziest marketing idea to-date. See for yourself:



What do you think? So far these videos are responsible for exactly one confirmed sale – funny enough, from someone who was initially upset over my Twitter post of Donald Trump, but then got the joke, and the book!

I did it with a phone app called Face Swap Live. Youngsters at work were having a blast one day swapping faces, and once I saw it, I had to have it. I was on the couch that night, making myself look like Beyonce (that hair!), when it occurred to me that I could use it for business as well as for procrastination. Long story short, I made the videos above. I’ve played with lighting and makeup, so while it may look “slapped together”, each one took quite a bit of work. More will be coming, since you can literally import any photo you like. If you want to see what I come up with next, subscribe to my brand new YouTube channel.

Speaking of “any photo you like”, how about animating your book cover?

The possibilities are truly endless!

Have fun!

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by | February 18, 2016 · 2:37 am

January marketing update – Choosy Bookworm and BookHearts disasters, plus other fun facts

Hi, everyone, just a quick update on the book marketing companies I’ve tested in January. It was only a few, since I wanted to make sure that the results I was getting were due to a specific promo and not an overlap.

First off, let’s have a look at the sales. As you can see, Shizzle, Inc (Isa Maxwell escapades Book 1) is back with Kindle Select, and can’t be happier about the additional action:

January sales

As usual, I’ve updated my Super-Duper, Exhaustive and Comprehensive List and the January highlights are below:

  1. BookHearts, a subsidiary of Choosy Bookworm, had a second chance on 9 January, but something went wrong and I only got 2 sales. I’d contacted them and they agreed to run the promo (whether the first time or again, not sure) on 18 January. See for yourself- I got 5 sales. The cost was $5, which is not much, but the result is still disappointing. What was even more dissapointing is that I’ve tried to contact Jay from Choosy Bookworm/BookHearts a number of times, and never got a response  OF ANY KIND. Makes me want to start a “blacklist”.
  2. On 14 January  it was BKnights via Fiverr turn. I paid $5, even though I saw mixed reviews. I got 4 sales and didn’t bother to ask why.
  3. On 16 January it was Choosy Bookworm. I got the “Guaranteed Feature” on sale for $19. Sold 11 copies. I contacted Jay, just like I did for BookHearts – no response. I can’t be more disappointed – blacklist it is!
  4. 19 January – I screwed up and did 2 giveaways. I will need to re-run and re-test Buck Books – the link is to their policies, but to apply to advertise you actually need to contact Jennifer directly on jennaputt@gmail.com. Claim to have 42,000 subscribers. Cost – $12. I also did eReader News Today again, at $30. Total sales were 44 on the day, plus about 2,000 pages read in the next few days.
  5. 31 January – Betty Book Freak. Cost: $12. Sales – zero (if you don’t count the pages read). To give Betty credit, she promptly refunded my money.
  6. 2 February – eBook Soda. Cost: $15. I got one sale. Once again, they refunded my money, so I will leave them in “try for yourself” category.

I have not scheduled any other promos yet, a bit burned out (it takes a lot of time) and also, this month I’m playing with Amazon pay-per-click promos. Ever wondered if it’s worth it, what to set as per-click price, and whether to use categories or associations with other products?

Results in a couple of weeks!

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by | February 14, 2016 · 1:30 am

The differences (however slight) between CreateSpace and Lightning Source paperbacks

Have you worried yourself sick over which one of these companies to pick as your PoD? Well, the good news is that there’s no need to stress – if you are planning to publish a fiction novel without graphics (as in the case of my book), then, in my opinion, one is as good as the other.

I have now published with both, mainly to:

  1. Save on shipping costs. When I run Goodreads giveaways, I can now send a book to the winner directly from either publisher, depending on which option is cheaper. I also get to order cheaper, locally printed copies for my promotional mayhem in Australia.
  2. Lightning Source allows a “return” option, which means I stand a chance of having my book ordered by bookstores, even though I take a risk of them returning my books at my expense.

Publishing with both was extremely easy, although Lightning Source does charge a small fee upfront (was $50 AUD for me). There are very slight differences in appearance of the paperbacks, and I’ve tried to document them below.

Let’s start with the first impression. Can you spot any differences? The Australian Lightning Source (ALS) version is on the left, the American CreateSpace (ACS) one is on the right:

IMG_2719

The ALS version (left) is slightly lighter/brighter – noticeable in the red and gold of the title. Ignore the spacing between my first and last name and the position of the small gold line near the spine – I did those tweaks. The slight difference in color can also be seen on the back cover:

IMG_2720

In both cases the printing is crisp – any differences/fuzziness of the font is purely due to my poor photography skills. The interiors are also very similar, if not identical (again, ALS is on the left/top):

IMG_2729

The paper feels identical, although maybe, just maybe, the ALS is slightly smoother and ACS is slightly softer. The only (annoying) difference was that ACS did not want to lie flat, whereas ALS opened easier. This may be due to the differences in binding.

Speaking of binding, this is where I finally noticed a difference. In the photo below ALS is at the back (so the top of the photo). The ACS is next to my thumb.

IMG_2730

ACS is thicker! Not by a huge amount, but it is probably due to the thickness of paper, so please make your own conclusions. For me, this is good news for when I mail signed books – both can be mailed as a “letter” at 248 pages (6×9 inch format), but it may mean that if my next one is slightly thicker, I may still be able to pay cheaper postage for the thinner book. The thicker book, on other hand, may appeal to others as more substantive? Also, not sure if it will last longer – but does that really matter with fiction paperbacks?

One last small difference in binding is the groove along the seam. ALS is on the bottom/left:

IMG_2731

The groove is much more pronounced on ACS and is further from the spine (which explains why it is harder to keep ACS open). Does this mean it’s a better/more secure binding? I don’t know, but so far it doesn’t seem like either one will be losing pages soon.

So there you go, more info for you to mull over. Or, perhaps, to ignore? I’d say take a plunge and publish with either one – you won’t be disappointed 🙂

 

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by | February 10, 2016 · 2:08 am

What do you meme?

If you know how to pronounce “meme”, you should get the jokey title. And if you don’t, don’t worry – you’re not alone! I kept calling them “me-me” up until the last week, and why not? Please, somebody, explain, why is it that a new word gets invented in this day and age, which is hard enough as it is, and for some reason it has to be pronounced exactly counterintuitively? I’ve made my peace with “choir” and “sixth”, and “knife”, because they were invented by your ancestors back when there was no electricity or canalisation. (My ancestors invented Russian, and yeah, it’s not for beginners either).

But why now? Why do you have to remember that a word spelled “meme” is actually pronounced “meem”? Is it to separate those “in the know” from late adaptors? Anyway, enough ranting, let’s get to what I actually was very excited to tell you – despite my pronunciation shortcomings, I now meme with the best of them.

Oh, and if you have not come across the term before – meme is basically something that goes viral, like a funny picture with an even funnier caption. Basically, every LOL CAT ever made. Here is my favorite one of all time:

raccoon meme

I was posting quotes from Shizzle, Inc to my Buffer account, which feeds my Twitter, when it occurred to me that I could easily turn some of those quotes into memes. I was so excited with visions of the Internet exploding with all the sharing of Isa’s dubious wisdom, that I made a few of them right away:

Meme1

Meme2

Meme3

Meme4

I was so excited, that I even made a few with Mr. Hue:

Meme #5A - smaller Mr HueMeme #9 Mr HueMeme #6 Mr HueMeme #7 Mr Hue

So, have they gone viral? Well, not exactly (yet), but I’ve had a lot more “engagements” with these memes instead of the same quotes, which I’ve twitted before with links to Shizzle, Inc Amazon sale page. My average engagement rate with quotes was 1-2%, but the memes got 3-8% engagement.

The only issue was, memes did not get retwitted as much, so the number of impressions was lower. Still, where my quotes got 2-3K impressions and 20-30 “engagements” each, memes got anywhere from 1k to 2K impressions, but 30-80 engagements each. Not only that, my average sales per day (without any other promos) went from an average of 0.5 books per day to 1.5 books per day during last week. Not huge numbers, but enough to have me excited about making more of these…maybe introducing other characters as well?

Of course, I have to share lessons learned, the major one being the size and orientation of the photo. The very first meme I made looked like this:
Meme #3

I thought it was pretty good at the time, but the problem was that when it got uploaded to Twitter, it ended up looking like this in the feed:

FullSizeRender (2)

That was a lesson in “don’t do anything without research”. I had a look at the suggested photo proportions and found that 1:2 was recommended, or 512×1024 pixels. I reformatted my meme. Close, but no cigar:

FullSizeRender (3)Finally, after a few trials, I figured out a perfect size: 512 pixels high by 908 pixels wide. The 1:2 ratio may have been true once, or maybe it’s a simplified version of 512:908, but I do believe my ratio is better:

FullSizeRender (4).jpg

I am using Photoshop to create my memes, but you can also use free online software – just google “free meme maker”. I can’t recommend any, unfortunately, because I have not tried them. If you do try a meme or two of your own, please let us all know how it has worked for you.

Have fun!

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by | February 6, 2016 · 2:30 am

This is how to get your book into a bookstore’s front window

If you walk past St. Kilda Readings today, you may notice a familiar cover in its window:

Book in front shop window sideways

No, not The Martian! Right next to it, look!

Book in front shop window close up

Yep, there she is, looking a little freaked out to be in such distinguished company. How did she get there, you ask?

Turns out that all you have to do is ask.

This has gone a long way to power up my batteries – I’ve been feeling a little down lately and ended up reading a few ugly articles thrashing self-publishing, one going so far as to declare that self-published authors are “neither published, nor authors”. Well – up yours, dear critic. If it looks like a book, and it reads like a book, and, gosh darn it, people like it and are willing to display it on the top shelf next to a bestseller – well, that means I’m a published author. And the fact that I did it all myself makes it that much more special.

Aaaaahhh…Isn’t life grand?

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by | February 5, 2016 · 1:47 am

Design for the free cover contest winner revealed!

Whew! I was quite a bit nervous when I started working on the cover for the Free Cover Design Contest winner – Amir Ghazi of The World of Horror. I mean, I love Stephen King just as much as every other person on this planet, but I can’t come up with a horrific image! Not unless it involves a cockroach in a soup or something…

I’m relieved to report that after a couple of mock-ups and a lot of back-and-forth discussion, I came up with a design that made Amir happy. Here it is, in paperback wrap and Kindle format:

The Nightmare wrap - final.jpgThe Nightmare Kindle version - final.jpg

And the best thing is, after the initial jitters, I had a ton of fun working on it! It was practically an addiction for a couple of days, I’ve learned new tricks, and can’t wait to start working on a final version of the cover for Indiot. Originally I was going to run this contest again in maybe six months, but now I think I might do it sooner – so if you are interested in submitting your pitch for a free design, sign up for my Don’t Miss It list.

Let me know what you think!

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by | February 2, 2016 · 1:48 am

How to make Goodreads giveaway widget work on WordPress.com

Have you tried and failed to include Goodreads Giveaway widget on your WordPress.com site? Have you tried reading forums, only to find that the reason for it is that Goodreads uses Java or whatever else WordPress.com doesn’t allow? Oh, good, so I’m not the only one…

I was so frustrated with this previously, that I created a work-around using an image widget. I was happy with that for a while, but the image suggested that only few people have requested my book, when in actuality it was 1,699 over 2 weeks! I have just started a new giveaway, and already over 350 people have requested a copy, in less than 15 hours!

So I found a different work-around. Cause I just don’t take “no” for an answer and cause I feel omni-potent, having learned the very basics of HTML. Also, probably, cause I’m Russian-born, and we’ve been known to fix space stations with hammers. In movies, mind you, but that’s probably not that far from the truth.

WARNING: my method is equivalent to smashing the widget with a hammer. If you are a programmer, avert your eyes…

To start with, you need to get the code, which is available on your giveaway page:

Giveaway code

Then you need to create a new text widget in WordPress.com, copy and paste the Goodreads html code into its content window. Unfortunately, this is what it will look like on your website:

Giveaway widget before deletions

Ugh, right? Enough to make you want to give up…unless you are willing to keep smashing the widget playing with code until you figure out what needs to be deleted. Feel free to play yourself, or follow these simple steps:

STEP 1: delete all of this code from the beginning of the code script, up to and including this bit:
.goodreadsGiveawayWidgetEnterLink:hover {
color: #181818;
background-color: #F7F2ED;
border: 1px solid #AFAFAF;
text-decoration: none;
}

Have a look at the picture above – it is basically the naked HTML that was visible above the “Goodreads Giveaway” title.

STEP 2: delete the very end of the script:

<a class=”goodreadsGiveawayWidgetEnterLink” href=”https://www.goodreads.com/giveaway/enter_choose_address/168663″>Enter Giveaway</a>
</div>
</div><a href=”https://www.goodreads.com/giveaway/widget/168663″>https://www.goodreads.com/giveaway/widget/168663</a&gt;

That’s the link to the actual entry form. Unless you want to keep it, but I prefer the cleaner look, which goes to the giveaway page.

STEP 3: play with the code! For example:

A. I found the “text-align: center” and changed it to “text-align: left” to match my other widgets.

B. Clicking on the picture took you to the book page (with giveaway button underneath). I wanted it to point directly to the giveaway page – so I found the page I wanted, copied the url, then found the following bit of code in the second paragraph and carefully replaced the http address with the preferred one:

highlighted code

That’s it! Once you are happy with the way it looks, move the widget to the desired position, and voila! It looks great in my sidebar now.

Have fun!

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by | January 29, 2016 · 1:51 am

Sequel to Shizzle, Inc – title and cover mock up reveal!

I was working on mock-ups for Amir, the winner of the free cover design contest, when it occurred to me that I should go ahead and create a cover for my sequel, even before it’s finished. That way I can do the same thing that Amir is planning on doing – pin the cover over my desk and use it as the motivation to finish the draft. Also, you guys were amazing in helping me develop the cover for the first book, so I feel comfortable revealing the rough draft and asking you for comments.

So here it is, the mock up for the second installment in Isa Maxwell’s escapades:

Indiot Mock up 1

This is very rough, with images I have not yet bought, so that’s why the resolution is bad and there are some remnants of Shutterstock watermark – that will improve once I buy and download full-size images. I would love for you to comment on:

  1. Title of the book. Isa continues to be…let’s say “naive” in India, hence the “Indiot”.
  2. The overall concept for the cover.
  3. Using “diamonds” for title.
  4. Making “N” in the title different. I will make it look like empty settings, from which diamonds have been stolen.
  5. Should I put “Isa Maxwell’s escapades” on the title? I kinda like the minimalistic look and that the covers are not too matchy, but everyone seems to love series covers that look like versions of the same and tell you exactly which book in the series it is…
  6. Anything else!

Thank you, as always 🙂

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by | January 27, 2016 · 4:11 pm

New Rafflecopter giveaway – win one of 25 digital copies of Shizzle, Inc!

Thank you to whomever mentioned this idea in comments! I’ve decided to take a plunge, although a free one at first, and created my very first giveaway on Rafflecopter. It was ridiculously easy to set up and the giveaway is free of cost to everyone – I am on the free plan with Rafflecopter, and giving away ebooks, so it will be just a matter of time to send files to the winners. The giveaway will run for 10 days and, as always, I will update you on the stats. I will also post my thoughts on whether or not I will upgrade to a monthly plan.

This time, in addition to more reviews, I hope for an impact on social media – in order to win, one would have to either follow me on Twitter, or tweet a message (or both, if they want to increase their odds of winning). I think multiple entries are allowed, so lets see what happens – currently I have 38, 705 followers.

Have you done one of these yourself? Was it worth it?

I will also test Amazon giveaways shortly, and will write a comprehensive comparison of all three soon.

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