Hi, everyone,
Just a quick note to let you know that I will be doing a live Blab podcast with Drae on the launch of Shizzle, Inc in one hour – whatever that may be in your time zone. Join us at this link – you can even ask questions live!
You don’t need to sign up for Blab, but I don’t know much more than this – the interview will be unscripted, so wish me luck!
If you don’t get to see it live, I will update this page soon with the link to the YouTube video.
Filed under Self-publishing and marketing, Shizzle, Inc.
Woo-hoo! Shizzle, Inc is finally perma-free!
In case you’re wondering what that means – basically, it will be free from now on, or until I change my mind, which has been known to happen. If you’re wondering why I’m so excited, well, let me tell ya…
First of all, I had no idea it will take so long. My understanding of the process was that you make the book available for free on Smashwords, then go to your Kindle edition, click on the “tell us about a lower price” link, provide a link to Kobo or Nook where it is free, and voila! When voila did not happen right away, I’ve asked peeps on the blog and Twitter to help me out by doing the same. Don’t know how many actually bothered to notify Amazon, but there was no voila in sight after two weeks of waiting. Finally, because I have no patience, and a pair the size of Texas, I did the unthinkable.
I emailed KDP and asked them to match the price.
I hear you, and your sharp intake of breath. After all, the Internet is full of advice on “loopholes” and how to stick it to the man/Amazon, who would surely suspend my book or do something equally nasty if they ever find out that I’m trying to loophole them out of their cut. But no – I don’t know if the fact that Indiot
It took two hours.
Yay for KDP Support! The second reason for why I’m bouncing in my chair is that after two weeks of waiting, searching the Internet for stupid advice (apparently putting the price up and dropping it down repeatedly has worked for some), and watching my dull, lifeless sales charts, I have liftoff. And boy, what a liftoff it’s been:
What is really surprising, is that 427 copies were downloaded without any paid promotions whatsoever. I didn’t know when this was going to happen, so I’ve been waiting to schedule them after I knew for sure that KDP will match the price to zero. On the chart above, the left-side surge in free downloads of 600-1000/day had cost me $139. I don’t know if this current trend will continue, but so far I’m very happy with the result, which landed me in the top of all category charts:
With the paid promos, I got as far as 111 Free in Kindle store, but basically in the same positions in all categories, so what does it matter? I would prefer for people to find me through a category, anyway – hopefully resulting in fewer random negative reviews.
So the new era has begun – moreover, I have now managed to formulate my promo plan in one simple sentence:
I will give away 100,000 free copies of Shizzle, Inc by the end of 2016.
I hope that will generate 2% of sale-through of Indiot, or about $4,000 in royalties. This goal will require some paid advertising, of course, but it no longer seems ridiculous, like it did after the first promo (at the same spending rate, 100,000 downloads would cost me $3,500). It will also depend on whether I manage to secure a BookBub run, and guess what – I have applied for it. Again.
Exciting times and exciting sales charts coming up!
(P.S. Thank you, my British colleagues, for pointing out that the price was not free on the UK site – apparently this is why I was told to wait for 2-3 business days. I’ll wait, but in the meantime, I’ve fired up another email to KDP.)
Filed under Self-publishing and marketing, Win a free book!
Well, not quite yet – but as of today, Indiot (Isabella Maxwell’s Escapades Book 2)
You see, Amazon lets you upload a book for up to 90 days before the release, but if you miss the date, or don’t upload the final draft 10 days prior, you will be banned from pre-releasing anything else for a whole year. Not only that, they want you to upload a “final draft for review”. You can read the full details in Kindle Preorder guide. They do say that the “final draft” may still need to undergo copy-editing, but it’s not clear what they would be checking or how raw of a draft it could be. At the same time, I see books on Kindle all the time that are slotted for release in six or more months – how is that possible?
Another reason I was not ready to upload was that I just could not figure out how to finish the draft cover. To remind you, this is what the mock-up looked like:
The main issue I had with the mock-up was the title, as usual. I liked the idea of the diamonds, because a certain diamond necklace is featured in the plot, but when I started working on the final version, the diamonds were competing with all the other embroidery and textures. So I set it aside. For about three months, until I finally had a breakthrough today. It’s a diamond necklace, duh!
Once I had the new design figured out, the adrenaline went through the roof – suddenly I was decisive and confident. In a matter of a couple of hours, I registered the ISBN, had the draft text formatted, and the cover and manuscript uploaded to KDP. I spent a few nail-biting hours worrying that KDP would come back with “You have a bazillion spelling mistakes” until I saw that Indiot was available on Kindle. It took another couple of hours for my Author page to be updated, and then an hour-long exhausted nap, as I collapsed in a wake of a realisation so enormous, I still have to pinch myself.
I’m an author of a series.
Okay, so it’s short, at two installments, but it finally gives me the marketing leverage I’ve craved for so long. I’ve already made Shizzle, Inc free on Kobo, so if you have a moment, could you please help me make it perma-free by telling Amazon to match the price? The “tell us about a lower price” link is under Shizzle, Inc
I even made a new banner for the blog, to finally make it look like a proper author page – what do you think? The next thing on my list is a similar banner for Twitter. I can almost taste the new marketing, starting with a whole wave of the new quotes. More ads, too – and if you’ve read Shizzle, Inc but have not yet posted the review on Amazon, could you pretty-please do that? I’m at 37 reviews at the moment, but supposedly I have to be at 60 to get the attention of BookBub. I have some other crazy new ideas, which I will hatch in a separate post.
And finally, if you are waiting on the beta-version to read, I’m still tinkering with it 🙂 But I will definitely email it on 1 May – thank you in advance for so generously donating your time!
This is all. One hell of a day, and the one thought that keeps going through my mind is – why was I so afraid to list it for pre-order in the first place? It was not hard.
Feel the fear and do it anyway.
Filed under Self-publishing and marketing
How you guys doin’? I’m flying high – not only cause life on [read: near] the beach is sweet, but because my latest promo is doing even better than I expected. In my last post, I bemoaned the lack of sales, which was all my fault, anyway. All writing and no marketing makes Ana a poor-selling author. I didn’t moan for very long, though, before I decided to do something about it, namely stage a massive, promoted free giveaway.
The last time I made Shizzle, Inc (Isa Maxwell escapades Book 1)
This time around, the sequel is so close, I can smell it. Okay, so it still smells a bit raw, but at half-edited 63K words, I’m very close to the finish line. In fact, the plan is to pre-release it in just about a week! So I’m now ready to do what a bunch of authors have done before me – give away the first book in the series for free. I will make it permafree as soon as Indiot is available, but for now, I tried a KDP 5-day free giveaway.
I didn’t know what to expect, so I made an arbitrary goal of giving away 3,000 books over the whole period and sneaking my way into top 100 Free in Kindle store. I advertised it as follows:
11 April: Reading Deals – $15.
12 April: Kindle Nation Daily – $99.
13 April: eBookasaurus – free; Manybooks – $25; AskDavid – free.
14 April: AskDavid – free (they tweet multiple times).
15 April: none.
So what did I get for my investment of $139?
Well, it’s not even finished yet, but I’ve already given away 3,100 copies!
Of course, a lot of people just stuff their Kindles with freebies, so I’m gonna assume that most of these copies will never be read. Of those that will, some will probably not get it and hate it – that’s just the risk I have to take. But then! There will be others, who will get hooked on Isa’s escapades and will buy the next installment at the full price of, say, $2.99. If it’s 10% of the above, I would make my money back, and then some. Will it work? I will let you know, of course…
And how about the rankings? I have a new addiction, a tracker tool supplied for free by Kindle Nation Daily:
You can see that Shizzle, Inc (Isa Maxwell escapades Book 1)
I know that some of you are against giving your work away for free, and I completely understand why – common sense tells me not to give away something that cost me $3,000 and two years to make. But I slap it back down because the big picture demands that I do just that. Time will tell if it will pay off.
Hey, Ana Spoke from September 2016, what do you think? Have I made the right choice?
Filed under Self-publishing and marketing, Shizzle, Inc.
I’ve been trying diligently to get the first draft of Indiot finished, which has been at the expense of blogging. I won’t lie, there have been long morning walks on the beach with the dog, a few massages, and more than few renovation shows in the mix. Maybe even an occasional Real Housewives of Whatever, but I consider that research – in the third instalment, which is currently under plotment, Isa gets into more filthy rich drama than she could ever imagine.
I’ve also done a presentation on self-publishing basics to my writer’s group – it was so successful, I’ve been asked to do it again in a couple of weeks. I was incredibly nervous, so much so that I forgot to tape it! Such a bummer, too, because I was on fire, with the show turning into a bit of stand up. People were laughing AND taking notes, what more could I ask for? I will be more composed and better prepared next time and hope to post a decent video on YouTube.
As a result of all this sidetracking, sales are down. Boo! I mean, boo-hoo, poor me:
Of course, I’ve learned something from this experience, the most important lesson being is that you can’t go into a house flip without a proper plan and budget, or expecting to do all the work yourself when you don’t even know how to hold a hammer. Secondly, you can never stop marketing your book, because the snowball effect doesn’t happen unless you keep pushing it along. Thirdly, you can get a massage for cheap at you local massage school, and yes, two massages a week are okay – after all, you’re helping students learn. Good on you.
There’s another small but pretty amazing discovery I’ve made last week, which I’m happy to share with you. Have a look at the above graph – do you notice anything? Specifically in the blue “Normalised Pages Read” part? Over the last four weeks both graphs were pretty much dead, with just a few sales and pages read thanks to my regular tweets of quotes with links. It was especially slow over the last two weeks, when I became so destructed, I forgot to top my Buffer account on most days. Then, a few days ago, I made one small change which resulted in a big spike on the blue graph.
Hands up – who wants to know what it is?
Believe it or not, I just changed a Twitter hashtag. Instead of a useless #humor and #kindle and fairly useless #amwriting and #IndieBooksBeSeen, I now make sure each tweet is accompanied by this little beauty:
#KindleUnlimited
That’s it. Honestly, I have no idea why I have not targeted subscribers to Kindle Unlimited before – Shizzle, Inc (Isa Maxwell escapades Book 1)
So back to the lack of marketing action. Not only did it result in lack of sales, but the old enemy doubt has started creeping in and whispering various ugly thoughts. I know they are not true and that Isa will one day hit the big screen, but it’s demotivating. So it’s time I kill them dead with the next big marketing effort.
For this new experiment, I chose to do a solid 5-day free giveaway of Shizzle on Kindle. It will be on 11-15 April, inclusive and I have the following promos planned, some with companies I have not tested before. I will update the list below as confirmations come in, and, as usual, I will update the Super Duper List with the actual numbers, once the promos are completed.
11 April: Reading Deals – $15.
12 April: Kindle Nation Daily – $99.
13 April: eBookasaurus – free; Manybooks – $25; AskDavid – free.
14 April: AskDavid – free (they tweet multiple times).
15 April: none.
Submitted, awaiting confirmation:
Fingers crossed – I hope to get to #1 in Free Bestseller List in one of the categories. Will let you know what happens!
Filed under Self-publishing and marketing
Next Tuesday, 29 March is a new milestone in my budding author career – I will be presenting to Melbourne Writer’s Group on the basics of self-publishing. If you happen to be in Melbourne, please feel free to come to Cafe Republic at 160 Toorak Rd, South Yarra at 6pm.
If you can’t make it due to the late notice and prohibitive costs of international travel, I’d love for you to have a look at my draft Prezi.
I would also love to get your comments and suggestions – it was really hard to come up with just the right amount of “how to self-publish” content for 30 minutes. The Prezi is meant to be a prompt, rather than a comprehensive guide, as I will be talking and showing live applications as people ask questions. I have plugged my blog several times, which I hope is ok, since I am speaking strictly from my experience. If you know of any other online “self-publishing in 30 minutes” guide, please let me know!
The workshop is aimed at people who have never published, but it would be great to hear from both not yet published and self-published writers. If you’ve self-published already – what were your main lessons learned? If you’ve never published – what scares you the most?
Wish me luck!
Filed under Self-publishing and marketing
Hi, everyone, just a quick update on the book marketing companies I’ve tested in January. It was only a few, since I wanted to make sure that the results I was getting were due to a specific promo and not an overlap.
First off, let’s have a look at the sales. As you can see, Shizzle, Inc (Isa Maxwell escapades Book 1)
As usual, I’ve updated my Super-Duper, Exhaustive and Comprehensive List and the January highlights are below:
I have not scheduled any other promos yet, a bit burned out (it takes a lot of time) and also, this month I’m playing with Amazon pay-per-click promos. Ever wondered if it’s worth it, what to set as per-click price, and whether to use categories or associations with other products?
Results in a couple of weeks!
Filed under Self-publishing and marketing
If you know how to pronounce “meme”, you should get the jokey title. And if you don’t, don’t worry – you’re not alone! I kept calling them “me-me” up until the last week, and why not? Please, somebody, explain, why is it that a new word gets invented in this day and age, which is hard enough as it is, and for some reason it has to be pronounced exactly counterintuitively? I’ve made my peace with “choir” and “sixth”, and “knife”, because they were invented by your ancestors back when there was no electricity or canalisation. (My ancestors invented Russian, and yeah, it’s not for beginners either).
But why now? Why do you have to remember that a word spelled “meme” is actually pronounced “meem”? Is it to separate those “in the know” from late adaptors? Anyway, enough ranting, let’s get to what I actually was very excited to tell you – despite my pronunciation shortcomings, I now meme with the best of them.
Oh, and if you have not come across the term before – meme is basically something that goes viral, like a funny picture with an even funnier caption. Basically, every LOL CAT ever made. Here is my favorite one of all time:
I was posting quotes from Shizzle, Inc to my Buffer account, which feeds my Twitter, when it occurred to me that I could easily turn some of those quotes into memes. I was so excited with visions of the Internet exploding with all the sharing of Isa’s dubious wisdom, that I made a few of them right away:
I was so excited, that I even made a few with Mr. Hue:
So, have they gone viral? Well, not exactly (yet), but I’ve had a lot more “engagements” with these memes instead of the same quotes, which I’ve twitted before with links to Shizzle, Inc Amazon sale page. My average engagement rate with quotes was 1-2%, but the memes got 3-8% engagement.
The only issue was, memes did not get retwitted as much, so the number of impressions was lower. Still, where my quotes got 2-3K impressions and 20-30 “engagements” each, memes got anywhere from 1k to 2K impressions, but 30-80 engagements each. Not only that, my average sales per day (without any other promos) went from an average of 0.5 books per day to 1.5 books per day during last week. Not huge numbers, but enough to have me excited about making more of these…maybe introducing other characters as well?
Of course, I have to share lessons learned, the major one being the size and orientation of the photo. The very first meme I made looked like this:
I thought it was pretty good at the time, but the problem was that when it got uploaded to Twitter, it ended up looking like this in the feed:
That was a lesson in “don’t do anything without research”. I had a look at the suggested photo proportions and found that 1:2 was recommended, or 512×1024 pixels. I reformatted my meme. Close, but no cigar:
Finally, after a few trials, I figured out a perfect size: 512 pixels high by 908 pixels wide. The 1:2 ratio may have been true once, or maybe it’s a simplified version of 512:908, but I do believe my ratio is better:
I am using Photoshop to create my memes, but you can also use free online software – just google “free meme maker”. I can’t recommend any, unfortunately, because I have not tried them. If you do try a meme or two of your own, please let us all know how it has worked for you.
Have fun!
Filed under Self-publishing and marketing
If you walk past St. Kilda Readings today, you may notice a familiar cover in its window:
No, not The Martian! Right next to it, look!
Yep, there she is, looking a little freaked out to be in such distinguished company. How did she get there, you ask?
Turns out that all you have to do is ask.
This has gone a long way to power up my batteries – I’ve been feeling a little down lately and ended up reading a few ugly articles thrashing self-publishing, one going so far as to declare that self-published authors are “neither published, nor authors”. Well – up yours, dear critic. If it looks like a book, and it reads like a book, and, gosh darn it, people like it and are willing to display it on the top shelf next to a bestseller – well, that means I’m a published author. And the fact that I did it all myself makes it that much more special.
Aaaaahhh…Isn’t life grand?
Filed under Shizzle, Inc.
Whew! I was quite a bit nervous when I started working on the cover for the Free Cover Design Contest winner – Amir Ghazi of The World of Horror. I mean, I love Stephen King just as much as every other person on this planet, but I can’t come up with a horrific image! Not unless it involves a cockroach in a soup or something…
I’m relieved to report that after a couple of mock-ups and a lot of back-and-forth discussion, I came up with a design that made Amir happy. Here it is, in paperback wrap and Kindle format:
And the best thing is, after the initial jitters, I had a ton of fun working on it! It was practically an addiction for a couple of days, I’ve learned new tricks, and can’t wait to start working on a final version of the cover for Indiot. Originally I was going to run this contest again in maybe six months, but now I think I might do it sooner – so if you are interested in submitting your pitch for a free design, sign up for my Don’t Miss It list.
Let me know what you think!
Filed under Win a free book cover!
Ana Spoke, author 