Shizzle, Inc got up to #34 on Amazon’s Satire Bestseller list! If you are not following the live tweeting of my biggest marketing campaign to date, here is a quick recap:
Robin Reads started strong, but was a disappointment at 19 sales, at a cost of $25.
Indie Book Promo was a complete dud, at maybe 1 sale (I had 3 total, but 2 were from my constant tweeting about it).
Book Gorilla is currently on fire!
I will post a complete report on Monday. Wish me luck!
Now, I’d like to venture an explanation for the mystery surrounding the 1,200+ verified purchase reviews on a book yet to be released – as previously mentioned in Riddle me this!
First of all, I’d like to thank the following detectives:
Nancy Glynn of Nancy Glynn – thank you for sharing the loophole allowing reviews on a yet-to-be-published book by “tricking” CreateSpace.
Isabella Belucci of Isabella Belucci – thank you for sharing your experience reviewing and ARC (Advanced Review Copy) for another author.
Mykl Walsh of Secret Agent Man – thank you for scouring the Internet for clues!
Tim Vicary of Tim Vicary – thank you for checking the suspect’s Goodreads profile 🙂
Prospero of Prospero’s Island – thank you for digging up an interview with the mention of Kindle First!
I did some research myself – and it all seemed to point to Kindle First. For example, all 1,200+ reviews have been posted during November, in line with Kindle First offering the book a month before its release on 1 December. For those not familiar with Kindle First – it is an offer of free or discounted bestsellers (I think just four of them a month), chosen by Amazon’s editors. I have searched madly for any clues on how to get on the list, but it seems to be either a secret or an impossible feat, even though most traditional publishers are currently not supporting it.
Another day, another browse through the Amazon’s Top 100 – and I’ve noticed something I can’t explain. Can someone with more experience and insight explain this phenomena?
How can a book that is yet to be released have 1,200 positive reviews? From verified purchases? Have a look at Short Drop by Matthew FitzSimmons.
Ok, I understand the need to create pre-release buzz and actually plan on doing the same with the sequel to Shizzle, Inc – but how could there be reviews? I’d like to believe they are not fake…if so, how does one go about getting reviews on Amazon before the release day?
To remind you, I will run three promos on three consecutive days between 26-28 November. There was going to be a fourth, but I’d messed up and did not follow up on it. Proof that you have to have a plan and write things down.
Speaking of plans, I just heard an awesome quote along the lines of “The difference between confidence and arrogance is a plan.” So let me lay out my plan on getting Shizzle, Inc to #1 in Amazon’s Satire Bestseller List this weekend:
26 November. We start with Robin Reads targeted mail-out. Cost: $25.
27 November. There might be some sales generated by Robin Reads, hopefully supported by Indie Book promo. Cost: $25.
28 November – we finish off with a biggie – a proven performer, Book Gorilla. Cost: $50.
I am so excited about it that I will be posting live sales charts throughout the weekend on twitter. So, if you are interested, and are not yet following me – follow @spokeana on Twitter now! You don’t want to miss the races!
UPDATE: please review the entries below and then vote for who you think should get a free cover design: Only one vote per person/computer is allowed. Voting will close on 24 January.
Omg, you guys – I had the most genius idea ever. You’ve been so nice and supportive while I’ve been going through the ups and downs of trying to hire not one, but two designers, getting sorely disappointed and then designing both the ecover and the wrap myself. Just to remind you of what I can do, here is the wrap:
A lot of you took the time to comment on the process – thank you again! Several of you have also mentioned hiring me as a designer. To be honest, I don’t want to branch into that – it’s a stressful job, takes a long time, and just thinking of taking somebody’s money and then disappointing them gives me the heebie-jeebies. So I just answered those comments with jokes. Sorry.
But then I had a light bulb moment. Sure, I don’t want another job, and I don’t have the time to create covers for all of you, but I can do one, for free! Then my marketing brain jumped on it, and I came up with an awesome win-win idea: a free contest!
So here it is: until the end of the year, I will accept pitches from anyone who has written a book, or has an idea for one, or wants to publish their NaNoWriMo creation. You don’t have to have the book ready for publication or even written – perhaps having a ready cover hanging over your desk will keep you motivated to finish that dream project?
Here are the rules:
Write a pitch. Imagine that you are submitting your book to an agent – write a blurb/pitch that will hook the reader. Remember, people will vote on it (more on that below).
Post the pitch on your blog or website. If you don’t have one, post it in the comments below.
Let me know about it – in a comment below, with a link to your post.
Make sure to post it any time before midnight on 31 December!
That’s it! After the contest closes, I will create a voting page which will be live during January. Everyone and anyone will get to vote on your pitch. The voting will close on 31 January and the winner will be chosen based on the number of votes – I will stay out of it!
The winner will get the following:
A shot of endorphins at the news of having won a contest.
One custom cover (ebook or paperback wrap, your choice), including:
Up to three initial concepts to choose from (or your concept, developed).
Up to three images from Shutterstock, your choice (regular license, up to 500,000 prints). You get the images to keep.
Detailed design with up to three “fixes” (sorry, I will have to draw a line somewhere!).
Final, layered Photoshop file uploaded to Dropbox – unlike designers, I won’t keep it to myself! This way, if you ever want to tweak a word, or add a “bestselling author” stamp, you can easily do it yourself or get someone local to do it for you.
My relentless perfectionism.
A free value of (according to quotes I got from designers) up to $750!
A special blog post on my site, announcing the final design, with a link to purchase (if available).
That warm, fuzzy feeling of accomplishing a goal.
I hope you are as excited about this as I am! let me know what you think 🙂
Life at the tail end of the 24th cee is fairly righteous. The advent of Stringtech mere centuries ago revolutionized the world. Hunger and disease are concepts of the past. Free energy is here for the taking of it and mankind enjoys an unprecedented period of largess, peace and growth.
While on vacation in 1927, Hollywood screenwriter Chet Koski and his wife Eveleen, both amateur sleuths, antagonize a divided small town, unravel a kidnapping, discover a timber scandal, and Chet fears his cousin may be a killer. These things happen when finding a head on a grave.
When fourteen-year-old Allen Foster is diagnosed with parasomnia, a sleep disorder evoking vivid nightmares, he begins journaling each haunting dream on the advice of his psychiatrist, keeping the notebook safely hidden in a floorboard — that is until a new family moves into the Maine house. When Rita, the daughter of the new owners, discovers the book and begins experiencing Allen’s old nightmares, she tracks him down in an effort to rid herself of the misery, only to find he has no memory of writing them.
An age old tradition. A few offline cameras. Shadows in the alley.
Lance works in a busy city, watching out for disturbances and things out of the ordinary. He has no idea just out strange things have gotten until he looks into a missing child case and discovers dark secrets in the shadows. Inhuman creatures seem to appear out of nowhere and are devouring the city. And the only way to stop them…is a tradition no one believes in anymore.
It knows your darkest thoughts, your deepest secrets, and your hidden desires. All you need to do; put the puzzle together. Richard and Vivian Cordova discover the puzzle when they move into their newly bought home. One thousand pieces wedge their way between the newlyweds putting their vows and their lives to the test.
Diana, a lonely and neglected, middle age, wife and mother decides to end her loveless marriage of thirty years. On her own for the first time in decades, she struggles to adjust to her new single life, dating and overcoming a devastating diagnosis of mental illness. Can she learn to love herself so she will be ready to find love with the right man or will she continue to get the thrills her illness demands by engaging in increasingly risky behavior? Will she get the help she needs to live a more fulfilling life before her mental illness wins and she decides to commits suicide?
7. The Hiding Place – By J.K.Tevis.
The bugs were unmerciful in their quest for food. The ants were the most vicious. Her hiding place was their home and she was an intruder. The dried blood on her feet seemed to have driven them into a feeding frenzy making it look as though she wore a pair of black boots. Even though the earth under her was cool the sun had turned the fallen stones over her into an oven. As she drifted in and out of consciousness she kept remembering her mother’s last words…. “RUN,THEY’RE HERE !”
8. Chrysalis by Sharon Gerdes
Joyel is a weapon, a genetically engineered ten year old. When the ruthless faction leader Anson kidnaps Joyel she must fight to save her soul. Anson spends ten years brainwashing her, demanding that she view him as father, embrace a new identity as Joy, and to kill for him. But Joy is determined to be subject to no man.
Cutting is how Joy copes with the years of abuse, etching her hatred of Anson into her skin until the time to mete out revenge has come. Despite her rage, now twenty-year-old Joy struggles to strike out against the man she calls father. Discovering Anson’s plans to restart the genetic program she was spawned from in order to raise an army forces Joy to act. To no longer be a pawn, she must kill Anson and destroy the monster she has become. If she doesn’t, she will never be free.
CHRYSALIS asks which is more important: to know who you are, or to whom you belong?
For Ember Rehksskari, a hated dragon and last princess of a fallen kingdom, there are two kinds of place in the world: those where the people will try to kill her, and those where they’ll try harder. Yet, fleeing from the second to the first, she may just find a third.
The kingdom of Salshira has no interest in hosting a dragon, any dragon, especially not one pursued by the Vohrskrain, but Ean Tavarin, crown prince and engineer extraordinaire, has a plan to make a home for this one…if he can deal with a best friend who wants all dragons dead, a father looking out for the rest of the kingdom, and a romantic interest he didn’t know he had.
It really shouldn’t be this hard to make one damsel safe!
But if Emperor Vohrskrain has anything to say, none of them will be until Ember is dead.
Isa Maxwell is an average busty blonde, a recent graduate of a community college, and rap-loving, gun-toting, self-proclaimed badass. More than anything else, Isa wants to be discovered, so that she can solve her financial woes and win back Brad, the love of her life. Thanks to her clumsiness, street smarts, and an unbelievable bit of luck, Isa lands a dream job at Shizzle, Inc. Things start to look up when Mr. Hue, the playboy billionaire owner of Shizzle, Inc takes Isa under his wing. Isa even gets a number of new love interests, but all is not what it seems. In fact, absolutely nothing is what it seems. Can Isa survive the tough world of corporate intrigue and constant looming bodily harm? Or will her efforts be the end of Shizzle, Inc and possibly her life?
First things first, I absolutely adore the cover of this book…
Why is book marketing so hard? There are many reasons why – too many books being published, authors giving away books for free, social media noise, you name it. I won’t go into all of them, but I do want to dissect one:
Bad advice.
Again, this could be interpreted in a variety ways – and I would not claim to know what is good and what is bad. Things that have worked for someone with a romance novel may not work for an author of horror. Things change all the time, so for example it’s known fact now that if you give your book away for free and climb to the top of Top 100 Free Bestseller list on Amazon, once you switch to Paid, your rankings will fall dismally, because you have sold exactly zero paid copies during your free promotion days. Oh, you didn’t know that? Well, this post has been a winner already!
There’s lots of other advice I find questionable, such as:
“Just write a good book and it will find an audience.” When? When I’m dead?
“Set your price high and don’t budge.” I did that. Readers did not budge, either.
“Grow your social media presence.” I did that, too – 30K + followers resulted in just a handful of sales.
So far I’ve been able to prove that one sure way to increase exposure is with paid marketing. I hope to test the theory that writing a series is a way to success very soon. Meanwhile, I would advise everyone to do their own research. Test me on my assumptions – please! And certainly, check that if you are taking advice from someone else, that they know what they are doing.
This brings me to the controversial part of this particular post. I have been following a number of author blogs, and was especially impressed by an author who has published a number of fiction books as well as a number of self-help books on the writing business. I was about to buy one, on how to market your book, when I’d decided to have a look at how the fiction books by the same author were performing, specifically the overall Amazon rankings. The answer?
150K-plus to 7-million-plus.
I was in shock. This author wrote not one, but several series of fiction books, with awesome flashy covers, lots of reviews, you name it. I would imagine a book ranking at 7 million on Amazon has not sold a copy in what, months? Years? How could someone with such dismal fiction sales record sell a book on book marketing? Oh, and what was the ranking of the marketing book?
Top 100 in it’s category.
I’m not going to reveal who it was, as I’m afraid to get eaten alive, so let me just leave you with this message: once again, do your own research, find your own way, and if some bad advice is not working for you, be brave and throw it away.
Then, for whatever reason, when the time came to turn the ebook cover into a paperbook cover, I lost my cool. I decided to pay someone to make it better. What kind of pills do doctors prescribe for perfectionism combined with self-doubt?
Anywho, I’d contacted several designers and asked them to turn the existing design into a wrap. They all promptly turned me down, as they would prefer to do one from scratch and ram their ideas down my throat, but then one agreed. I was so excited! I thought it would be easy, too – I had the exact idea in mind, just wanted someone with excellent Photoshop skills, experience, and a keep eye to polish it.
The designer had one go and sent me a jpeg to review. I very politely explained that I wanted the rip to look realistic and that I wanted some kind of a cool treatment to the title. The designer had another go, slapping a stock-standard title font on and making a complete mess of my photo and bio. She finished the email with “let me know if this is good to go”.
I again politely explained that no, it wasn’t “good to go” and made a dot point list of what I wanted changed, attached photos of examples, and even a link to creating a realistic paper rip.
I got back an invoice with a link to download the final file upon payment. I replied that I was not going to pay, unless I had a look at what I was getting. I got a jpeg. Still a mess.
There were a couple more emails back and forth, rapidly decreasing in politeness, and I think we have now parted ways, albeit not so amicably. I have not paid, so I won’t reveal the designer’s name (unless we continue to battle over this). Instead of battling, I did the wrap myself today, in about three hours. Turns out, CreateSpace have a template creator which automatically makes a pdf with exact dimensions for you. Then it’s a matter of dropping in your existing cover layers, extending the background, and adding the blurb and bio. I’ve even bought a new paper rip photo from Shutterstock. What do you think?
This is a question that tortured me in the days prior to release of Shizzle, Inc – how to price it? I’ve read numerous blogs on the subject and shifted through the bestseller lists – prices were all over the place. Several blogs insisted that pricing your ebook too low would devalue it in the eyes of readers. Surely, that made sense, considering how expensive are all the famous authors’ Kindle editions – often just a few dollars cheaper than paper copies.
One blog in particular stuck with me, with the author insisting that pricing his (now bestselling) novel at $3.99 was the best idea he’d ever had. It stuck with me so much, that I’d released Shizzle, Inc at $3.99. I sold about a dozen copies, enough to get me on a Top 100 list in Humor. I was so ecstatic about it that I made it free for a weekend. Well over a hundred downloads. How exciting!
Then the sales dried up.
I then decided to lower the price to $2.99. No impact on the sales whatsoever.
I did a paid promo with eReader News at $0.99. Over 60 downloads! Woo-hoo! When I put it back at $2.99, there were a couple of purchases on that day.
Then – silence. Like, dead silence, with a week at a time with NO SALES.
I then did another promo, the disappointing one with Bargain Booksy, and in my malaise, sorta didn’t get to put it back to $2.99. It’s like I just could not face the Amazon page.
To my surprise, the sales did not stop, like all the previous times after giveaways. They kept on drip-drip-dripping in at a rate of 1-2 books per day. When you look at the “Units ordered” chart, the impact of the lower price is quite obvious:
On the left you can see the peak after the eReader News promo. You can then see that I had one sale (at $2.99) in the two weeks that followed. The bump up of 10 sales on 31 October is due to Bargain Booksy promo, and the slow but steady sales after that are due to my usual social media promos (I am now twitting 3 quotes per day), this blog, and the price being $0.99.
Of, course, the royalties of 35% on the $0.99 sales are nothing to write home about, but at this point it’s all about getting readers and getting motivation to keep on writing. So what that I came to this realization via the procrastination path? It’s still research…Therefore, here is my very strong opinion, based on a sample of one published book:
First-time self-published authors should price their ebooks at $0.99.
Feel free to rip into this with your own strong opinions 🙂
Well, actually it’s two sites – I accidentally scheduled two promos for the same day (10 October), and so I will never know which business to thank for catapulting Shizzle, Inc back to the bestseller lists. Yeah, baby, guess who’s back? Isa was back in top 100s – in Humor, Adventure, and General Humor! She’s slipping back down as I write this, but the proof is in the pudding. I mean, this screenshot:
47 copies sold in the first day – more than in the entire previous month!
Total of 61 copies sold over the promo weekend – this equates to about $20-$21USD, depending on exchange rate. A couple of these were due to my usual efforts – people were nice enough to write and let me know. Thank you!
Shizzle, Inc ranking going from worse than a 1,000 to #76 on an Amazon Bestseller list.
850 KENP pages read, which is about another $5USD. KENP pages are the payment basis for books borrowed through Kindle Unlimited – I am assuming about 0.57 cents per page.
Hopefully more reviews! If 10% of buyers leave a review, I should get 6-7 new ones in the next couple of weeks – and in this game, reviews are priceless.
I didn’t quite make my money back, although there could be a few late sales at a regular price and more KENP pages read, I will review the results again in a week. Who am I kidding, I will be checking stats every five minutes…
I’m so inspired by this result, that I am staging an all-out assault over the Thanksgiving weekend. The plan is to have 1-2 promos every day on 26-29 November, with a goal of reaching a #1 spot. Can I do it? I think I can – look out for another race in six weeks or so!
Hi, everyone – just a quick note to let you in on my paid advertising experiment this weekend – Shizzle, Inc is on $0.99 sale all Saturday and Sunday 10-11 October. Also, I’ve paid eReader News Today to promote it. These are the stats as of right before the promo goes live:
Sales: this week was poor – only 3 sales in the entire week. The previous week was 12 sales (I don’t know how many were borrowed).
Ana Spoke, author 