Category Archives: Shizzle, Inc.

Marketing blitz reveal – so how did Robin Read, Indie Book Promo, and Book Gorilla perform?

Hi, everybody!

Hope your Thanksgiving was great – I didn’t get any turkey down here, in Australia, but Shizzle, Inc did get to #9 on Amazon’s Satire Bestseller list! Not quite the #1 that I was hoping for, but hey! Single digits!

I couldn’t be happier. Not everything went according to the plan, but a negative result is also a result, as scientists say, and you get to benefit from all my experiences, whether good or bad.

To remind you, I was testing three companies over three days, and the results are as follows:

  1. Robin Reads – 26 November. Cost: $25. Sales on the day: 19
  2. Indie Book Promo – 27 November. Cost: $25. Sales on the day: 3.
  3. Book Gorilla – 28 November.Cost: $50. Sales on the day: 46.

These numbers are quite disappointing, especially when the previous $25 promo with eReader news resulted in 63 sales and covered the cost. It could be that it’s not a good idea to advertise over a major holiday, especially the Black Friday. I might give RR and BG another try, although I’m completely disappointed in Indie Book Promo – I have contacted them and they promised to send me some stats, although their attitude was that they are a different model to an email blast, and that’s just that. Well, I have not seen any evidence that they’ve made a dent on the day or today, so I will take an email blast with results that I can see any day. In the future, I will not bother with any website banner advertisements, seems that a targeted email is the only way to get people to notice.

Back to the numbers. In order to recoup my $100 investment, I should have sold at least 286 copies, so the 68 total sales mean a loss of $76.20. It’s actually a little better than that, because alongside the sales, there’s been a major spike in KENP pages read:

Sales on 1 Dec

So far it looks like the promo resulted in at least 1,561 extra pages (and hopefully more in the near future!). At roughly half-cent per page, this amounts to another $7.80 or so, so the total loss is currently at $68.40. Hopefully it will continue to reduce as people keep on reading. And if it’s one of you – please, please post a review! I’m up to 18, but it takes 25 reviews to advertise with some of the marketing sites I want to try.

In addition to the three mailouts, I’ve used the blitz as an excuse to continuously report on the sales rank and sales numbers. That resulted in crazy Twitter activity – here are my “impressions” for the week:

Twitter impressions

Even better – I have gained almost two thousand followers over this past week! The snowball effect is clearly happening, just not so much in sales 🙂

I have put the price back to $2.99 and have applied to advertise with Book Bub, but they’ve turned down my $140, which is a pity – rumor has it that authors normally at least make their money back. This means I’m about to put the price back to $0.99 and blast Twitter with the announcements 🙂

Speaking of all the marketing sites I want to try, have a look at the The Most Super-Duper, Exhaustive, Comprehensive, and Current Listing of Free and Paid Book Advertising Websites and Ideas, which has been updated with even more sites. I have not given up on paid advertising – you are free to draw whatever conclusions you want from my data, but I see it as investing in my brand. The upcoming blitz/full-on war is as follows:

  • 5 December – second chance for Bargain Booksy. They were nice enough to give me $25 credit for the disappointing YA audience promo, so I’m trying the chicklit audience. Cost – $70 (minus the $25 credit).
  • 5-6 December – applied to Read Cheaply. Not sure if this will work, as they want a limited-time offer and Shizzle, Inc has been on sale for many weeks.
  • 7-8 December – Read Free. Cost: free!
  • 9 December – Free Kindle Books and Tips. Cost – $25.
  • 11 December – Reading Deals. Cost: free!
  • 12 December – BookHearts. Cost – $5.
  • 14 December – eBook Lister. Cost – $25.
  • 15 December – BookSends. Cost – $30.
  • 17 December – Digital Book Today (Deal of the Day). Cost – $30.

Let’s see what that does! Ka-boom!

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It’s here! The paperback is finally here!

What a world we live in! Just last Thursday I’ve uploaded the latest files to CreateSpace, then on Friday got the green light to order a proof for review. I paid $26 to have it express shipped to Australia and it was supposed to arrive this coming Thursday. That would have been amazing, but I was not holding my breath, what with the customs and all. So imagine my surprise when the package arrived today! Five days after uploading the files!

What a wonderful, amazing world, full of possibilities!

It’s beautiful! I was worried for some reason that it would look cheap, but it’s gorgeous – it looks just like any book in a bookstore. I chose glossy cover and cream paper and I love the result. The glossy cover makes it feel quite solid, and the pages feel great, like firm paper with a soft feel – the best way I can explain it. The cover colors look just like on my monitor, not like the crappy prints I did myself. The red leather looks very realistic, and I’m once again happy I went back to the gold leaf overlay for the title. If you are interested, I will post a few photos on the weekend – it’s impossible to photograph under artificial lights.

I spent a couple of hours reviewing the interior. They say you’re supposed to read it three times, but I just couldn’t do it. I’ve had multiple professional proofreads, and the Kindle edition has been out for three months. Surely, one of the 18 reviews would have mentioned if I had glaring errors? I also would love to continue tweaking the cover art, but at one point you just have to stop. Just stop and move on, and issue another edition in the future, if need be. Otherwise, the sequel will never get finished.

So I’ve approved it for publication. The message said that it will be available on Amazon in 2-3 days. Not bad. Then I’d decided to check Amazon. You know, in case they were just managing my expectations.

I don’t know what I was thinking. Stupid, unwarranted hope. Which sometimes leads to unexpected results:

Screenshot (31)

It’s here! I mean, there, in cyberspace! It’s already available on American Amazon website and appears on UK Amazon, although not yet available to order. It doesn’t yet appear on Australian Amazon, but that’s not surprising – we are ahead of the US by about 16 hours and behind by at least 16 years. It has not yet linked to my author page, or to the Kindle edition – I would appreciate if anyone could advise how to expedite the process. I would love to get them linked in time for my upcoming 5 December promo with Bargain Booksy. That way people may read a digital edition and decide to buy a copy or two as gifts. Cause, you know, nothing beats laughs as a Christmas gift, right?

I Skyped my parents and we clicked glasses to our respective webcams. Mom cried. Dad predicted my brilliant future and tried to tell me some new jokes for the sequel. I drunk my white wine and thought about the last two-an-a-half years of writing, editing, and publishing. It was all worth it.

What a world we live in…

 

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Riddle me this!

Hi, everyone,

Another day, another browse through the Amazon’s Top 100 – and I’ve noticed something I can’t explain. Can someone with more experience and insight explain this phenomena?

How can a book that is yet to be released have 1,200 positive reviews? From verified purchases? Have a look at Short Drop by Matthew FitzSimmons.

Ok, I understand the need to create pre-release buzz and actually plan on doing the same with the sequel to Shizzle, Inc – but how could there be reviews? I’d like to believe they are not fake…if so, how does one go about getting reviews on Amazon before the release day?

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Tomorrow! Tomorrow! The marketing blitz starts tomorrow!

I can’t believe it’s only a day away!

To remind you, I will run three promos on three consecutive days between 26-28 November. There was going to be a fourth, but I’d messed up and did not follow up on it. Proof that you have to have a plan and write things down.

Speaking of plans, I just heard an awesome quote along the lines of “The difference between confidence and arrogance is a plan.” So let me lay out my plan on getting Shizzle, Inc to #1 in Amazon’s Satire Bestseller List this weekend:

  1. 26 November. We start with Robin Reads targeted mail-out. Cost: $25.
  2. 27 November. There might be some sales generated by Robin Reads, hopefully supported by Indie Book promo. Cost: $25.
  3. 28 November – we finish off with a biggie – a proven performer, Book Gorilla. Cost: $50.

I am so excited about it that I will be posting live sales charts throughout the weekend on twitter. So, if you are interested, and are not yet following me – follow @spokeana on Twitter now! You don’t want to miss the races!

This is the current sales chart:

 

Sales on 25 Nov

 

And here are the current rankings:

 

Amazon Best Sellers Rank: #314,319 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Let’s see what happens tomorrow!

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New and improved paperback cover

Hi, everyone,

Just a quick update – I finished fiddling with my cover and uploaded all files to CreateSpace! To remind you, this is what the old cover looked like:

Shizzle, Inc paperback cover 14 November

This is what I’d ended up uploading:

Shizzle paperback final for production

The main changes are:

  1. I went back to a gold leaf title – it doesn’t look flash in a thumbnail, and I will probably leave ebook cover as it is – but it makes more sense when printed, improves the illusion that it is the title embossed into the leather cover.
  2. Darkened back half – it looks more dramatic somehow. Hey, matter of preference.
  3. Fiddled endlessly with the rip – see if you can spot the change!
  4. Could not get the quotes on the back to read properly when printed in red – the only drawback of the darker version.
  5. Gave the leather “cover” a more pronounced “spine”.
  6. My photo is smaller and bio wording slightly changed.

I was all set to publish, but unfortunately CreateSpace picked up a major oops on my part – I’d left the ebook ISBNs on the copyright page, instead of the paper version ones. The problem was, I had the document formatted by somebody else and so now it would be an additional cost and a day or two of delays. I couldn’t have that, of course, so, like any old school Russian, I found a workaround. For some reason Adobe would not let me change the text, so the final solution involved extracting the pdf page into Photoshop, finding a close enough font, fixing it up in Photoshop, saving as a pdf and inserting the updated page back to the original pdf. Whew!

There’s another little bit to sort out with CreateSpace – I bought my own barcode, but there was no prompt to upload it, like I thought. I’m now not sure if I’m supposed to add it to the cover myself, or if I will just go with the CreateSpace barcode, even though I have my own ISBN. Aargh!

So now I’m waiting again for CreateSpace to review and approve the files. If I get an email thumbs up tomorrow, I’ll order a proof copy – with expedited shipping, it will be in Australia in 3 business days! This means that if all goes well, the paperback will be available for sale in just about a week! Can’t quite believe it…

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Review: Shizzle Inc by Ana Spoke

Just woke up to another surprise review of Shizzle, Inc – thank you, NiaLisabeth!

Nia's avatarThe Most Sublime Things

7/10

Synopsis:

Isa Maxwell is an average busty blonde, a recent graduate of a community college, and rap-loving, gun-toting, self-proclaimed badass. More than anything else, Isa wants to be discovered, so that she can solve her financial woes and win back Brad, the love of her life.
Thanks to her clumsiness, street smarts, and an unbelievable bit of luck, Isa lands a dream job at Shizzle, Inc. Things start to look up when Mr. Hue, the playboy billionaire owner of Shizzle, Inc takes Isa under his wing. Isa even gets a number of new love interests, but all is not what it seems. In fact, absolutely nothing is what it seems.
Can Isa survive the tough world of corporate intrigue and constant looming bodily harm? Or will her efforts be the end of Shizzle, Inc and possibly her life?

First things first, I absolutely adore the cover of this book…

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No, thank you, I will do my own marketing research

Why is book marketing so hard? There are many reasons why – too many books being published, authors giving away books for free, social media noise, you name it. I won’t go into all of them, but I do want to dissect one:

Bad advice.

Again, this could be interpreted in a variety ways – and I would not claim to know what is good and what is bad. Things that have worked for someone with a romance novel may not work for an author of horror. Things change all the time, so for example it’s known fact now that if you give your book away for free and climb to the top of Top 100 Free Bestseller list on Amazon, once you switch to Paid, your rankings will fall dismally, because you have sold exactly zero paid copies during your free promotion days. Oh, you didn’t know that? Well, this post has been a winner already!

There’s lots of other advice I find questionable, such as:

  1. “Just write a good book and it will find an audience.” When? When I’m dead?
  2. “Set your price high and don’t budge.” I did that. Readers did not budge, either.
  3. “Grow your social media presence.” I did that, too – 30K + followers resulted in just a handful of sales.

So far I’ve been able to prove that one sure way to increase exposure is with paid marketing. I hope to test the theory that writing a series is a way to success very soon. Meanwhile, I would advise everyone to do their own research. Test me on my assumptions – please! And certainly, check that if you are taking advice from someone else, that they know what they are doing.

This brings me to the controversial part of this particular post. I have been following a number of author blogs, and was especially impressed by an author who has published a number of fiction books as well as a number of self-help books on the writing business. I was about to buy one, on how to market your book, when I’d decided to have a look at how the fiction books by the same author were performing, specifically the overall Amazon rankings. The answer?

150K-plus to 7-million-plus.

I was in shock. This author wrote not one, but several series of fiction books, with awesome flashy covers, lots of reviews, you name it. I would imagine a book ranking at 7 million on Amazon has not sold a copy in what, months? Years? How could someone with such dismal fiction sales record sell a book on book marketing? Oh, and what was the ranking of the marketing book?

Top 100 in it’s category.

I’m not going to reveal who it was, as I’m afraid to get eaten alive, so let me just leave you with this message: once again, do your own research, find your own way, and if some bad advice is not working for you, be brave and throw it away.

 

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You’re on your own. Sorry.

Let me start yet another controversy by saying:

Winning a writing competition or landing a traditional publisher is not a guarantee of author success.

Ok, ok, stop shooting! I know, those were my goals not long ago, and they are traditionally equated to striking gold and really “making it” as an author. And yes, winning a Pulitzer, perhaps, can make a difference. Or, you know, landing a million-dollar deal which gets you a ton of publicity. However, I now know the simple fact that publishers would invest very little into promoting your book, unless you are Stephen King.

Before we get into the argy-bargy of traditional vs self-publishing, let me illustrate my point with some evidence.

Exhibit A: Pitch Week

I just found out about this competition and I was actually going to write this post about it and encourage everyone to apply. Then I’d decided to check the current sales ratings of past winners. See for yourself:

Death by Roses by Vivian Probst is currently hovering around one million overall ranking on Amazon.

Stony Kill by Marie White Small is around 300,000 with the best category ranking at 13,000-plus.

Girl Walks Out of a Bar: A Memoir by Lisa Smith is getting published in another six months.

The winner announced in July of this year is yet to be published.

“But this is probably some small potatoes award,” I hear you say. “Surely, something like Amazon’s Breakthrough Novel Award means publicity and big bucks?” Lemme check…

Exhibit B: Amazon’s Breakthrough Novel Award

Remember, winners of this award got a traditional publishing contract and a hefty advance, plus ongoing publicity through the Amazon listing of past winners. This was a HUGE competition, even though it has now been discontinued. So how did the winners fare? Yeah, ok, some of them became bestsellers, but lets examine the less fortunate ones:

Crossing by Andrew Xia Fukuda – current rank #173,062 Paid in Kindle Store. Worse than my self-published debut.

Catcher, Caught by Sarah Collins Honenberger   current rank #233,775 Paid in Kindle Store. Much worse than mine.

Stalina by Emily Rubin  – current rank #245,024 Paid in Kindle Store. Ditto.

Fresh Kills (Berkley Prime Crime Mysteries) by Bill Loehfelm current rank #1,058,230 Paid in Kindle Store. Whaaat???

Fully Involved: A Firefighter Story by Jackson Harris current rank  #1,144,996 Paid in Kindle Store. OH. MY. GOD!

I didn’t have the strength to continue. Have a look for yourself at the long list of Amazon Breakthrough Novel Award past winners. But before you go and start slashing your wrists, let me say this:

You can be a successful author.

I truly believe in the above statement, qualified by “if you are willing to work hard enough for long enough.” In a way, I felt liberated by my findings – they made me realize what I already knew – there’s no point in hoping to win an “author lottery” and spend years chasing a traditional publishing contract. I’d spent a year sending query letters to over 70 publishers and agents, and the best response I got was “it’s funny, but we don’t know if there’s a market for it.”

So don’t give your power away by believing that someone else has to judge your book worthy. Do your own research. Become a better writer. Become your own publisher, marketing guru, PR rep, and cheerleader. You are the best suited person to mange your business. Yeah, that’s right, I said it – treat it as your business, work on it, invest in it, and grow it.

Like, now would be a good time!

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Why dream about tomorrow, when you can live it today?

I’m about to do something completely insane. I can’t believe it, but here it is:

I’m going to take six months off work.

It’s only seems insane, of course, because of my Soviet childhood (constant poverty) and American young adulthood (poverty during student years, replaced with “work like hell till retirement” mentality). Australians actually tend to take a gap year almost as a rite of passage into adulthood – travel the world and all that.

I’ve done the calculations – I can afford the bills, because I have a month of vacation and two months of “long service leave” accumulated. (Again, apologies to my hard-working American friends – I never knew of the long service leave concept until I moved down under). The plan is to turn three months of paid leave into six months of half-pay. There will be just a bit of travel, with already booked pre-honeymoon in December and a “proper” honeymoon in May, but otherwise it will be a 40-hour a week writing dream. The plan is to “try out” this writing gig full-time – write two sequels to Shizzle, Inc and really see what it would be like to work as an author.

I don’t know what will happen at the end – maybe I’d find that I miss the office and will come back with a vengeance, ready to climb the corporate ladder. Or I’d learn to appreciate the financial peace of mind my current job provides. Of course, I secretly hope that with two more books under the belt I might get the fuel necessary to make the dream I committed to on 16 October actually possible. Regardless, it will be the longest ever break from office and an adventure into a parallel reality all of my own making.

My mind is made up. Now I just have to convince my manager that it’s a good idea…

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Grammarly is not that grammar-worthy

Ok, so it’s not entirely true. I don’t regret buying a subscription, but I’m not perfectly happy either. It is better than Word’s  built-in grammar checker, but it won’t replace the proofreader. What can I say, it’s complicated.

It started during the last-minute jitters of finishing endless editing rounds of Shizzle, Inc. I was oscillating between the highs of being happy with my copyeditor to the lows of stressing over the proofread.  Thanks to one of you, who suggested trying Grammarly, I decided to have one last go at proofread myself.

Originally, I was going to get a year-long subscription, but when the time came to pay up, I got second thoughts. What if I tried it and it turned out to be worthless? Grammarly warns you everywhere that charges are not refundable. In the end, I’d decided to do a $29 trial month, and I’m glad I did. Short story is that I won’t subscribe for a whole year, although I will probably do another “trial month” to check my second manuscript. Here’s why:

The good:

  1. I downloaded it as an add-in to my Word, so I could do all editing without the need to upload the file to Internet. This means you can use Grammarly as you write and not get confused with multiple versions. Just watch out – autosave is disabled when Grammarly is enabled, so you have to remember and save manually. Good thing I’m paranoid and do it every five minutes anyway.
  2. Grammarly caught a few embarrassing misspellings (did I mention I’ve had three independent, highly qualified editors look at this thing?). It’s “cozy homes”, not cosy. Isa avoided going outside altogether, not “all together.”
  3. It agreed with me that a comma is not necessary  before “and” in sentences such as “she said and asked for my license”. Of course, you may hate it for that same reason.
  4. It caught British spellings in what was supposed to be an American text (I would kiss it for that alone). Again, after a bazillion rewrites, there were “spiralling”, “dialled”, and “wolly” with two “l”s, as well as monologue, criticising, realising, and moustaches.
  5. It’s consistent. Human editors missed the same bits that they previously highlighted elsewhere in the document. Grammarly was often wrong, but at least it was 100% consistent in doing so.
  6. It gives you explanations for all its decisions. That helps making the final call on whether or not to accept a change.

The bad:

  1. Grammarly is not a writer. It constantly complains that my sentences are too long and that I use a passive voice.
  2. It doesn’t have a sense of humor and therefore doesn’t get that redundant and inappropriate words are part of the comedy.
  3. It is annoyingly politically correct. I mean, it suggests “undocumented migrants” instead of illegal aliens. Really, Grammarly? Wait, Grammarly hates every occurrence of “really”, too.
  4. It highlighted about 1,200 potential errors in my manuscript. About a thousand of them were dead wrong, and it took me a whole day to get through all of them.
  5. It needs an Internet connection at all times, otherwise it falls out.
  6. It did not pick on that many verb tenses, even though I suspect I have a few errors here and there. This was the main drive behind buying the subscription, because I find verb tenses so difficult.
  7. It constantly thinks that I’m addressing people and demands more commas. For example, in “we need a grinder guard” it thinks someone is asking Guard for a grinder.
  8. Some of the comma suggestions just did not make any sense and would have changed the meaning of the sentences. In the end, I’ve ended up going with my gut on the comma suggestions – if it felt right, I put one in, and if it didn’t, well – don’t judge me too hard on it!

I was going to have “The ugly” section, but I’m feeling a lot more accepting and zen about it all now. If you are interested in a second opinion, here’s a much more thorough and almost scientific post from Grammarist.

The bottom line is that I think $29 was worth catching a few embarrassments and giving me a bit more assurance in comma placement.  So there you go – although we’re taking a break now, I have a feeling I will be getting back together with Grammarly for the next book. Even if it’s just a one-month stand.

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