Another day, another browse through the Amazon’s Top 100 – and I’ve noticed something I can’t explain. Can someone with more experience and insight explain this phenomena?
How can a book that is yet to be released have 1,200 positive reviews? From verified purchases? Have a look at Short Drop by Matthew FitzSimmons.
Ok, I understand the need to create pre-release buzz and actually plan on doing the same with the sequel to Shizzle, Inc – but how could there be reviews? I’d like to believe they are not fake…if so, how does one go about getting reviews on Amazon before the release day?
To remind you, I will run three promos on three consecutive days between 26-28 November. There was going to be a fourth, but I’d messed up and did not follow up on it. Proof that you have to have a plan and write things down.
Speaking of plans, I just heard an awesome quote along the lines of “The difference between confidence and arrogance is a plan.” So let me lay out my plan on getting Shizzle, Inc to #1 in Amazon’s Satire Bestseller List this weekend:
26 November. We start with Robin Reads targeted mail-out. Cost: $25.
27 November. There might be some sales generated by Robin Reads, hopefully supported by Indie Book promo. Cost: $25.
28 November – we finish off with a biggie – a proven performer, Book Gorilla. Cost: $50.
I am so excited about it that I will be posting live sales charts throughout the weekend on twitter. So, if you are interested, and are not yet following me – follow @spokeana on Twitter now! You don’t want to miss the races!
UPDATE: please review the entries below and then vote for who you think should get a free cover design: Only one vote per person/computer is allowed. Voting will close on 24 January.
Omg, you guys – I had the most genius idea ever. You’ve been so nice and supportive while I’ve been going through the ups and downs of trying to hire not one, but two designers, getting sorely disappointed and then designing both the ecover and the wrap myself. Just to remind you of what I can do, here is the wrap:
A lot of you took the time to comment on the process – thank you again! Several of you have also mentioned hiring me as a designer. To be honest, I don’t want to branch into that – it’s a stressful job, takes a long time, and just thinking of taking somebody’s money and then disappointing them gives me the heebie-jeebies. So I just answered those comments with jokes. Sorry.
But then I had a light bulb moment. Sure, I don’t want another job, and I don’t have the time to create covers for all of you, but I can do one, for free! Then my marketing brain jumped on it, and I came up with an awesome win-win idea: a free contest!
So here it is: until the end of the year, I will accept pitches from anyone who has written a book, or has an idea for one, or wants to publish their NaNoWriMo creation. You don’t have to have the book ready for publication or even written – perhaps having a ready cover hanging over your desk will keep you motivated to finish that dream project?
Here are the rules:
Write a pitch. Imagine that you are submitting your book to an agent – write a blurb/pitch that will hook the reader. Remember, people will vote on it (more on that below).
Post the pitch on your blog or website. If you don’t have one, post it in the comments below.
Let me know about it – in a comment below, with a link to your post.
Make sure to post it any time before midnight on 31 December!
That’s it! After the contest closes, I will create a voting page which will be live during January. Everyone and anyone will get to vote on your pitch. The voting will close on 31 January and the winner will be chosen based on the number of votes – I will stay out of it!
The winner will get the following:
A shot of endorphins at the news of having won a contest.
One custom cover (ebook or paperback wrap, your choice), including:
Up to three initial concepts to choose from (or your concept, developed).
Up to three images from Shutterstock, your choice (regular license, up to 500,000 prints). You get the images to keep.
Detailed design with up to three “fixes” (sorry, I will have to draw a line somewhere!).
Final, layered Photoshop file uploaded to Dropbox – unlike designers, I won’t keep it to myself! This way, if you ever want to tweak a word, or add a “bestselling author” stamp, you can easily do it yourself or get someone local to do it for you.
My relentless perfectionism.
A free value of (according to quotes I got from designers) up to $750!
A special blog post on my site, announcing the final design, with a link to purchase (if available).
That warm, fuzzy feeling of accomplishing a goal.
I hope you are as excited about this as I am! let me know what you think 🙂
Life at the tail end of the 24th cee is fairly righteous. The advent of Stringtech mere centuries ago revolutionized the world. Hunger and disease are concepts of the past. Free energy is here for the taking of it and mankind enjoys an unprecedented period of largess, peace and growth.
While on vacation in 1927, Hollywood screenwriter Chet Koski and his wife Eveleen, both amateur sleuths, antagonize a divided small town, unravel a kidnapping, discover a timber scandal, and Chet fears his cousin may be a killer. These things happen when finding a head on a grave.
When fourteen-year-old Allen Foster is diagnosed with parasomnia, a sleep disorder evoking vivid nightmares, he begins journaling each haunting dream on the advice of his psychiatrist, keeping the notebook safely hidden in a floorboard — that is until a new family moves into the Maine house. When Rita, the daughter of the new owners, discovers the book and begins experiencing Allen’s old nightmares, she tracks him down in an effort to rid herself of the misery, only to find he has no memory of writing them.
An age old tradition. A few offline cameras. Shadows in the alley.
Lance works in a busy city, watching out for disturbances and things out of the ordinary. He has no idea just out strange things have gotten until he looks into a missing child case and discovers dark secrets in the shadows. Inhuman creatures seem to appear out of nowhere and are devouring the city. And the only way to stop them…is a tradition no one believes in anymore.
It knows your darkest thoughts, your deepest secrets, and your hidden desires. All you need to do; put the puzzle together. Richard and Vivian Cordova discover the puzzle when they move into their newly bought home. One thousand pieces wedge their way between the newlyweds putting their vows and their lives to the test.
Diana, a lonely and neglected, middle age, wife and mother decides to end her loveless marriage of thirty years. On her own for the first time in decades, she struggles to adjust to her new single life, dating and overcoming a devastating diagnosis of mental illness. Can she learn to love herself so she will be ready to find love with the right man or will she continue to get the thrills her illness demands by engaging in increasingly risky behavior? Will she get the help she needs to live a more fulfilling life before her mental illness wins and she decides to commits suicide?
7. The Hiding Place – By J.K.Tevis.
The bugs were unmerciful in their quest for food. The ants were the most vicious. Her hiding place was their home and she was an intruder. The dried blood on her feet seemed to have driven them into a feeding frenzy making it look as though she wore a pair of black boots. Even though the earth under her was cool the sun had turned the fallen stones over her into an oven. As she drifted in and out of consciousness she kept remembering her mother’s last words…. “RUN,THEY’RE HERE !”
8. Chrysalis by Sharon Gerdes
Joyel is a weapon, a genetically engineered ten year old. When the ruthless faction leader Anson kidnaps Joyel she must fight to save her soul. Anson spends ten years brainwashing her, demanding that she view him as father, embrace a new identity as Joy, and to kill for him. But Joy is determined to be subject to no man.
Cutting is how Joy copes with the years of abuse, etching her hatred of Anson into her skin until the time to mete out revenge has come. Despite her rage, now twenty-year-old Joy struggles to strike out against the man she calls father. Discovering Anson’s plans to restart the genetic program she was spawned from in order to raise an army forces Joy to act. To no longer be a pawn, she must kill Anson and destroy the monster she has become. If she doesn’t, she will never be free.
CHRYSALIS asks which is more important: to know who you are, or to whom you belong?
For Ember Rehksskari, a hated dragon and last princess of a fallen kingdom, there are two kinds of place in the world: those where the people will try to kill her, and those where they’ll try harder. Yet, fleeing from the second to the first, she may just find a third.
The kingdom of Salshira has no interest in hosting a dragon, any dragon, especially not one pursued by the Vohrskrain, but Ean Tavarin, crown prince and engineer extraordinaire, has a plan to make a home for this one…if he can deal with a best friend who wants all dragons dead, a father looking out for the rest of the kingdom, and a romantic interest he didn’t know he had.
It really shouldn’t be this hard to make one damsel safe!
But if Emperor Vohrskrain has anything to say, none of them will be until Ember is dead.
This is a question that tortured me in the days prior to release of Shizzle, Inc – how to price it? I’ve read numerous blogs on the subject and shifted through the bestseller lists – prices were all over the place. Several blogs insisted that pricing your ebook too low would devalue it in the eyes of readers. Surely, that made sense, considering how expensive are all the famous authors’ Kindle editions – often just a few dollars cheaper than paper copies.
One blog in particular stuck with me, with the author insisting that pricing his (now bestselling) novel at $3.99 was the best idea he’d ever had. It stuck with me so much, that I’d released Shizzle, Inc at $3.99. I sold about a dozen copies, enough to get me on a Top 100 list in Humor. I was so ecstatic about it that I made it free for a weekend. Well over a hundred downloads. How exciting!
Then the sales dried up.
I then decided to lower the price to $2.99. No impact on the sales whatsoever.
I did a paid promo with eReader News at $0.99. Over 60 downloads! Woo-hoo! When I put it back at $2.99, there were a couple of purchases on that day.
Then – silence. Like, dead silence, with a week at a time with NO SALES.
I then did another promo, the disappointing one with Bargain Booksy, and in my malaise, sorta didn’t get to put it back to $2.99. It’s like I just could not face the Amazon page.
To my surprise, the sales did not stop, like all the previous times after giveaways. They kept on drip-drip-dripping in at a rate of 1-2 books per day. When you look at the “Units ordered” chart, the impact of the lower price is quite obvious:
On the left you can see the peak after the eReader News promo. You can then see that I had one sale (at $2.99) in the two weeks that followed. The bump up of 10 sales on 31 October is due to Bargain Booksy promo, and the slow but steady sales after that are due to my usual social media promos (I am now twitting 3 quotes per day), this blog, and the price being $0.99.
Of, course, the royalties of 35% on the $0.99 sales are nothing to write home about, but at this point it’s all about getting readers and getting motivation to keep on writing. So what that I came to this realization via the procrastination path? It’s still research…Therefore, here is my very strong opinion, based on a sample of one published book:
First-time self-published authors should price their ebooks at $0.99.
Feel free to rip into this with your own strong opinions 🙂
Shizzle, Inc has been featured in The Book Designer’s ebook cover design awards! Ok, so I have not actually won anything, but the design was complimented as “striking” and “great attention grabber”! Not bad for the first attempt at a self-designed cover, aye?
As a marketing gimmick, it has not worked – no impact on sales in its first day of being posted. But I did get some valuable feedback, which I will pass onto my paperback cover designer. Yes – I have started throwing more money at the problem. With the work getting crazy over the last couple of weeks, I have enlisted help in getting my book to the printed stage. Fingers crossed it goes well – I will post more details in just a couple of weeks.
Did any of that get your attention? Hope so, cause my gimmick #2 got me no results whatsoever. Or maybe it did, if you consider negative a result. The rankings added zeroes – and of course, that means the sales didn’t. The stats went south and someone blocked me…
Before I continue with this pity party, I do have some amazing news to report. Shizzle, Inc now got six reviews on Amazon, all 5-star! This may not seem like much, compared to proper bestsellers, but from reading other people’s blogs, I gather that it is quite an achievement for the first three weeks of a self-published title. I have read each one at least a dozen times, and it sounds like there will be a few more within a week – people have messaged me to say that they are reading it and laughing. Sweeter words have not been written…
So, back to my gimmick #2, what was it? As the title says, I’ve spent last week #-tagging and sending @ messages to reviewers on Twitter. It was suggested in one of the comments, and as soon as I read it, I was overwhelmed with a vision that it would work. After all, I’ve seen celebrities madly hashtagging their every sneeze, and if celebrities do it, it must be working for them, right?
My plan was simple:
Add hashtags to my quote+link tweets sent out four times a day via Buffer. I’ve used some of the ones from 44 essential hashtags for writers. I have personally used #comedy, #humor, #Kindle, #ebook, and #chicklit.
Send @ messages to 20 Twitter reviewers. I sent quotes+link tweets to all reviewers still active on this Best Twitter Reviewers list.
Refresh stats at least once a minute.
A week has passed. Stats have been refreshed at least ten thousand times, and the results are in. So, how did I do, and what have I learned?
Hashtags seemed to reduce the number of link clicks for the week! Here are the last two weeks worth of engagements and link clicks:
The week before, I got 285 link clicks. This week it’s back down to the usual 131. Is that the hashtag’s fault? Or is everyone seek of seeing my quotes? Is there a “quote fatique” going on?
In addition, the number of profile visits went down, even though the number of engagements is way up (for the last 28 days):
When things are not working, one must change, and pronto. For this current week, I have stopped hashtagging and even including links, and the stats have actually improved! So far, I am getting a lot more retweets on my quotes, which may mean that people automatically hate hashtags or links – they know you’re trying to sell them something…I will provide a full update in a week.
2. Sending @ messages resulted in zero responses from the reviewers, it’s like they didn’t even see it. Oh, wait, one did – I got blocked in a hurry! I kind of understand, because nobody has the time to respond to every single message, and maybe mine were properly spammy. I then tried again, sending more personal messages to those who did not block me and actually asking to review the book, rather than passively-aggressively sending a quote and a link. So far I got one polite “sorry, I’m too busy” and no other blocks. But no interest, either.
There you go, not all marketing ideas are good. For my next trick, I have reduced the price of Shizzle, Inc to 99 cents! get it quick, before I decide to test what a $9.99 will do to my royalty figures!
In my next gimmick reveal I pinky-promise to tell you:
How many sales it took to get to #72 on the PAID Amazon Humor Bestseller list.
Sales figures before and after the free ebook giveaway a couple of weeks ago.
The impact of this latest $0.99 sale on the sales figures.
If you have any particular questions about marketing of a freshly-self-published novel, ask away and I will answer them in the next post.
I am absolutely delighted to be one of the stops on the blog tour of the very talented Ana Spoke, fellow blogger and self-published author!
Ana’s debut novel: Shizzle, Inc. has just been released on Amazon and you can find it here. It has already reached #23 in the humor category! It’s my privilege to welcome her to my blog for an interview. Now, hang on while I channel my inner Oprah!
Ana, first of all congratulations on your sudden success! Since you describe yourself as a writer moonlighting as a middle manager, how much of your work experience gave you material for Shizzle, Inc.?
Thank you Dr. Meg! Fingers crossed it keeps going this way! To answer your first question: I think that it’s not only work – my life in general has been nothing but comedy material. Over the last twenty or so years, I’ve moved countries…
Just a quick update on my last post about author pages. I am once again blown away by how useful this blog has been to me – thanks to your comments, I’ve discovered Grammarly and a number of other online resources. This time it was Kevin of New Author Online, who casually mentioned how cumbersome it is to copy your author information to author pages on other Author Central sites.
Wait. What? What other Author Central sites??
Up until then I took Amazon’s “Author Central” to mean literally that – a central resource about the author, accessible from any Amazon store, be that in the US, or UK, or Australia.
Nope.
Turns out that each and every one of the international Amazon stores has its own Author Central. What a nightmare! Also, it turns out that the Australian and Canadian Amazon sites don’t even have one. I had to quickly remedy this by setting up my UK Author Central page. Luckily the same account info worked to sign up, although I had to go through verifying my email yet again (how does this make any sense?). Also, there is no option to link the blog to the UK site (again, why are they different!!).
I’ve decided not to bother with any non-English speaking sites for now, since the chance of any readers in those markets is slim to none. Unless, of course, you tell me otherwise. oh, and thank you in advance for that!
Ana Spoke, author 