Tag Archives: Amazon

Marketing Matters: that all-important last page of your ebook

UPDATE: I have decided to exclude picture “buttons”, as they did not embed in the text. Someone with better skills may be able to advise why, but for now, I have just included the hyperlinks. Also, I chose to include only two – a link to Amazon reviews, and one to my mailing list.

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As I’d mentioned (read: whined about) before, I have just finished re-editing Shizzle, Inc for the fourth time, this time with an American editor. It is now nice and shiny, and free of “kerbs” and “sniggering.” All the dots are within the quotation marks, and new commas have sprung up here and there. All in all, it was worth it.

Along with the commas, the all-important last page was missing from the ebook. I’ve read countless blogs and testimonials beseeching me not to waste this valuable real estate and finally decided to beseech my readers to leave a review. This is what my last page now looks like:

Final page of Shizzle

I have not yet uploaded this new version, so would love to hear what you think. In case you’re interested in how I did the buttons, those are just images with hyperlinks. For additional safety, I’ve added hyperlinked text below the buttons (I’ve read that image hyperlinks don’t always work).

As the text suggests, I will include the first chapter of Indiot after this page, with a hyperlinked “Want to read more?” at the end.

What do you think? Have you seen something else savvy authors do at the end of their books? If so, please don’t be shy – share with everyone!

Thank you, all.

 

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Filed under Self-publishing and marketing, Shizzle, Inc.

New Indiot blurb – please help me choose!

We all know the importance of a good blurb – after the cover, it’s the single most powerful marketing tool for your book. So I don’t have an excuse for the current vague Indiot blurb. The good news, I’ve done some research and work on revising it. I’d love your help in choosing the final version. You can either vote:

or let me know your thoughts in the comments below. If you like some bits of both, please let me know as well.

NOTE: the final blurb will undergo copy-editing by a professional editor, who will fix all my grammar and spelling issues. I am looking more for feedback on structure, content, and voice. Does either one make you want to read the book? Do they convey the genre and style of the funny, fast-paced, action-packed actual book?

VERSION 1.

They say the road to Hell is paved with good intentions, but bad decisions will get you there even faster. Isa Maxwell has both in equal measure when she arrives in Delhi. Driven by the desire to help a mysterious prince and share her newfound wealth, she braves her first plane ride, and even makes two new friends—jewelry-draped Vivien and a bottle of Valium. Too bad she loses Vivien in the airport, and her passport somewhere on the way to the hotel.

Determined to find her way out of this predicament, Isa tries harder and harder to get help, only digging herself a bigger hole in the process. Things go from bad to worse, then worst, and finally to dire, as she encounters one wacky character after another, including a blast from the past.

Will Isa survive this mess with no passport or money or will it be the last chapter in this Indiot’s story?

 

VERSION 2.

What would you do if overnight, you found the wealth and notoriety you’ve been craving your whole life? Well, maybe not the whole life, but at least the first twenty years?

Isa Maxwell decided to jump on the plane to Delhi, to find a mysterious prince and help him win back his fortune from scheming uncles. Not to spend it, mind you—Isa is overcome with fantasies of helping the orphans, or poor, or whoever may need her in India. With Harden gone and everyone else nauseatingly loved up, she is also dreaming of making new friends. She finds two of those in first class—jewelry-draped Vivien and a bottle of Valium. Sadly, her drug-induced euphoria is short-lived, as she loses Vivien in the airport and her passport somewhere on the way to the hotel.

Not that big of a deal, right? The police can help. Or if not, the Embassy? Okay, the bank? Somebody? Isa hits the rock bottom, only to discover that it’s the beginning of a slide into the abyss.

Full of humor and action in equal measure, Indiot is a page-turning wild ride. Hold onto your valuables, as you meet a whole new cast of wacky characters and discover what can happen if you mix enough adrenaline with lunacy and enthusiasm.

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#ComedyBookWeek Calendar of Events

UPDATE: THIS PAGE HAS BEEN SUPERCEEDED by the official page. Please visit http://www.comedybookweek.com to view the up-to-date list of events.

 

 

 

 

So wonderful to see everyone excited about the big event! I have started the list of links to what will be happening each day – if you have a post/review/interview happening during 16-23 July, please let me know in the comments below, and I will add it to the Calendar.

Dear book bloggers – please make sure your review is posted on the scheduled date, or advise me if you want the date moved. Once you have a dedicated URL for the post, please advise, and I will update the link (the links are currently generic to your blog).

16 JULY

C (the happy meerkat) review of Shizzle, Inc by Ana Spoke.

Matthew Drzymala’s interview with Ana Spoke.

FB group ‘Books and Everything’ interview with Russ Colchamiro.

Kirsty McManus review of Mind if I Come In? by  K.L. Phelps and interview with the author.

17 JULY
Barb Taub’s review of Must Love Ghosts by Ani Gonzalez.

Jam (Leaves et Livres) review of Do Not Wash Hands in Plates by Barb Taub.

FB group ‘Books and Everything’ interview with J.J. Green

Matthew Drzymala’s interview with Abby Vegas.

18 JULY

Rosa Temple’s interview with Ana Spoke, author of Shizzle, Inc.

C (the happy meerkat) review of Space Adventurer #1 by Carrie Hatchett.

FB group ‘Books and Everything’ interview with M.T. McGuire.

Matt Drzymala’s interview with MTM McGuire.

19 JULY

Rosa Temple’s review of How To Cook Up A Disaster by Rachel Elizabeth Cole.

FB group ‘Books and Everything’ interview with Frankie Bow.

Matt Drzymala’s interview with Portia Porter.

20 JULY

C (the happy meerkat) review of Do Not Wash Hands in Plates by Barb Taub.

Rosa Temple’s blog – guest post by Bernadette Maycock, author of It Started with a Snub.

FB group ‘Books and Everything’ interview with Scott Burtness.

Kirsty McManus review of Shizzle, Inc by  Ana Spoke and interview with the author.

21 JULY

Jam (Leaves et Livres) review of Can You stiff Your Divorce Lawyer by Portia Porter.

Guest Post by Susan Daffron on Rosa Temple’s blog.

FB group ‘Books and Everything’ interview with Jackson Lear.

22 JULY

C (the happy meerkat) review of Kingston Raine and the Grim Reaper.

FB group ‘Books and Everything’ interview with Isa-Lee Wolf.

23 JULY

BRMaycock’s Book Blog review of Maid for Love by Victoria Van Tiem

PLANNED BUT NOT YET SCHEDULED:

Ani Gonzalez will be reviewing KL Phelps(Mind if I come in), Leigh Selfman (Haunt Flashes),  Barb Taub (Null City #1), and Shizzle, Inc.

Ingenious Cat will review Kelpie Dreams.

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#ComedyBookWeek – source page for book bloggers

UPDATE: THIS PAGE HAS BEEN SUPERCEEDED by the official page. Please visit http://www.comedybookweek.com to view the up-to-date list of participating books.

 

 

I’ve decided to post all participating books early, to allow book bloggers to easily choose one (or a few!) books for review. If you are interested in reviewing any of the books below, please contact the author directly using their social media contacts, for a free review copy. You can also approach any participating author for an interview.

Once you’ve planned an “event” (a book review, interview, or a guest post), please do the following:

  1. Let me know, so that I can add it to Calendar of Events,
  2. Make sure to use #ComedyBookWeek in your post,
  3. Use the hashtag in any Twitter, Instagram, or Facebook ads of the post – we will be retweeting all posts with the hashtag during the week of 16-23 July!
  4. Use this graphic wherever and whenever you can:humor_book

And now, for the books. Click on the image to visit the book’s Amazon page, to read the blurb or author’s bio.

Please let me know if you’re an author and would like to add your funny book to this list.
  

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Guest post by P.J. Byer, the author of Trial Bay Series

Oh, how sweet it is to see your first book online or on a bookstore shelf…It doesn’t get old – and personally, I think finishing the second novel is an even bigger achievement. All of us, aspiring authors, are working so hard towards the dream of writing well, publishing often, and building an audience. So it’s my pleasure to introduce an author who has just published her second novel – please put your hands together for P J Byer, the author of Trial Bay Series!

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You can learn more about P J Byer on her Amazon author page.

Corrosion – Book 2 in this YA series, is written from a unique angle – teen and parent tell their side of the story. Secrets exposed shatter lives.

thumb_CORROSION print cover_1024

Cover by Black Ant Australia Designs

Well, it’s done. The second book is complete, and is really a prequel to Book 1 Collision. That book traces the arc of runaway, Stella, and her father, Paul Lawson’s fractured relationship to their tentative reunion in Trial Bay. Their story hints at the many lies buried in the heart of their family history.

Now, Corrosion delves into these generational secrets and deception. In alternating chapters, it unravels the story of Stella’s father, Paul, and his mother, Mary. I’ve tried to make it fast-paced – a page-turner – and there’s quite of bit of action. Swimming at Bondi beach, an unexpected surfing accident, an hysterically funny visit to Luna Park, a luxury Pacific cruise, an atmospheric visit to Trial Bay gaol, a hasty marriage, a dangerous assault, a tumultuous and romantic reunion, conflicts about choice of school…and there’s more! It’s all happening.

Being a born and bred Sydney girl, it was great fun setting much of the story here, as well as the beautiful Trial Bay on the NSW mid-north coast. Our spectacular Sydney harbour with all the sea craft criss-crossing it, spanned by the Harbour Bridge, and the Opera House in the foreground…I’m biased, but it really is the most beautiful harbour in the world. And I’ve seen a few! This prequel covers fifty years, spanning 1958 to 2008, and the research was intriguing, trying to imagine myself in Sydney streets with trams sixty years ago, and bring them to life.

Giving both mother and son alternating chapters, and vivid, authentic voices, was one of the biggest challenges with Corrosion. But this was essential because I wanted the reader to invest in, and understand, each character. Perhaps, they may not always like them, but there is a growing empathy. And while this story charts the disintegration of a parent/ child relationship, it also delves into passionate romances, as well as solid friendships.

The driving force behind my writing is my fascination with how people tick. Aren’t we all intrigued by this? What causes people to make certain decisions and choices in life and relationships? Why do some relationships, be they parent/ child, partners, siblings, friends fragment over time, and others flourish? Some relationships stumble, and eventually refresh; others, after one obstacle or more, never recover.

Paul has several positive connections – the warm attachment between him and his housekeeper, Beryl; his closeness to his unreliable, yet loving, father, Don; his budding romance with Sally; his friendship with his school mate, Ray. He is a teenager struggling to establish himself and make his needs and wants heard with his mother and father…and not always succeeding.

TEMP metal rope for blog

Photograph by Flora Greenslade.

Despite her best intentions, Mary can’t escape the rejection of her childhood and disappointments as an adult. I find it interesting how some people can move beyond their past hurts – but Mary cannot. And these difficulties tarnish her life. Rust, like the metal objects crumbling in the weather in the photo above, dissolving over time, is a key motif in the story to underline the pain of deteriorating relationships. However, I have tried to balance this with many loving and sustained relationships as well.

There’s much to savour and enjoy in Corrosion. It’s a thought-provoking book about family relationships in particular, set in a time in Sydney already long past. Check it out on Amazon.

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How to make your book permafree in less than a day

Woo-hoo! Shizzle, Inc is finally perma-free!

In case you’re wondering what that means – basically, it will be free from now on, or until I change my mind, which has been known to happen. If you’re wondering why I’m so excited, well, let me tell ya…

First of all, I had no idea it will take so long. My understanding of the process was that you make the book available for free on Smashwords, then go to your Kindle edition, click on the “tell us about a lower price” link, provide a link to Kobo or Nook where it is free, and voila! When voila did not happen right away, I’ve asked peeps on the blog and Twitter to help me out by doing the same. Don’t know how many actually bothered to notify Amazon, but there was no voila in sight after two weeks of waiting. Finally, because I have no patience, and a pair the size of Texas, I did the unthinkable.

I emailed KDP and asked them to match the price.

I hear you, and your sharp intake of breath. After all, the Internet is full of advice on “loopholes” and how to stick it to the man/Amazon, who would surely suspend my book or do something equally nasty if they ever find out that I’m trying to loophole them out of their cut. But no – I don’t know if the fact that Indiot, the second book in Isabella Maxwell’s Escapades series is already available for pre-order, but KDP were cool with it. I got a courteous reply saying that they’ve confirmed that my book is available elsewhere for free, and that in 2-3 business days it will be free on Kindle as well.

It took two hours.

Yay for KDP Support! The second reason for why I’m bouncing in my chair is that after two weeks of waiting, searching the Internet for stupid advice (apparently putting the price up and dropping it down repeatedly has worked for some), and watching my dull, lifeless sales charts, I have liftoff. And boy, what a liftoff it’s been:

Screenshot (48)

What is really surprising, is that 427 copies were downloaded without any paid promotions whatsoever. I didn’t know when this was going to happen, so I’ve been waiting to schedule them after I knew for sure that KDP will match the price to zero. On the chart above, the left-side surge in free downloads of 600-1000/day had cost me $139. I don’t know if this current trend will continue, but so far I’m very happy with the result, which landed me in the top of all category charts:

First day of permafree

With the paid promos, I got as far as 111 Free in Kindle store, but basically in the same positions in all categories, so what does it matter? I would prefer for people to find me through a category, anyway – hopefully resulting in fewer random negative reviews.

So the new era has begun – moreover, I have now managed to formulate my promo plan in one simple sentence:

I will give away 100,000 free copies of Shizzle, Inc by the end of 2016.

I hope that will generate 2% of sale-through of Indiot, or about $4,000 in royalties. This goal will require some paid advertising, of course, but it no longer seems ridiculous, like it did after the first promo (at the same spending rate, 100,000 downloads would cost me $3,500). It will also depend on whether I manage to secure a BookBub run, and guess what – I have applied for it. Again.

Exciting times and exciting sales charts coming up!

(P.S. Thank you, my British colleagues, for pointing out that the price was not free on the UK site – apparently this is why I was told to wait for 2-3 business days. I’ll wait, but in the meantime, I’ve fired up another email to KDP.)

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And just like that, I’m an author of a series

Well, not quite yet – but as of today, Indiot (Isabella Maxwell’s Escapades Book 2) is available for pre-sale on Amazon. This was my plan, all along – to make it available well before the release day, which I have scheduled for 16 July, but for some reason I was in a state of analysis paralysis when it came to deciding when to upload and when to schedule the launch day.

You see, Amazon lets you upload a book for up to 90 days before the release, but if you miss the date, or don’t upload the final draft 10 days prior, you will be banned from pre-releasing anything else for a whole year.  Not only that, they want you to upload a “final draft for review”. You can read the full details in Kindle Preorder guide. They do say that the “final draft” may still need to undergo copy-editing, but it’s not clear what they would be checking or how raw of a draft it could be. At the same time, I see books on Kindle all the time that are slotted for release in six or more months – how is that possible?

Another reason I was not ready to upload was that I just could not figure out how to finish the draft cover. To remind you, this is what the mock-up looked like:

Indiot Mock up 1

The main issue I had with the mock-up was the title, as usual. I liked the idea of the diamonds, because a certain diamond necklace is featured in the plot, but when I started working on the final version, the diamonds were competing with all the other embroidery and textures. So I set it aside. For about three months, until I finally had a breakthrough today. It’s a diamond necklace, duh!

FINAL Indiot Kindle cover

Once I had the new design figured out, the adrenaline went through the roof – suddenly I was decisive and confident. In a matter of a couple of hours, I registered the ISBN, had the draft text formatted, and the cover and manuscript uploaded to KDP. I spent a few nail-biting hours worrying that KDP would come back with “You have a bazillion spelling mistakes” until I saw that Indiot was available on Kindle. It took another couple of hours for my Author page to be updated, and then an hour-long exhausted nap, as I collapsed in a wake of a realisation so enormous, I still have to pinch myself.

I’m an author of a series.

Okay, so it’s short, at two installments, but it finally gives me the marketing leverage I’ve craved for so long. I’ve already made Shizzle, Inc free on Kobo, so if you have a moment, could you please help me make it perma-free by telling Amazon to match the price? The “tell us about a lower price” link is under Shizzle, Inc ratings (you will also need the Kobo link above):

free Shizzle

I even made a new banner for the blog, to finally make it look like a proper author page – what do you think? The next thing on my list is a similar banner for Twitter. I can almost taste the new marketing, starting with a whole wave of the new quotes. More ads, too –  and if you’ve read Shizzle, Inc but have not yet posted the review on Amazon, could you pretty-please do that? I’m at 37 reviews at the moment, but supposedly I have to be at 60 to get the attention of BookBub. I have some other crazy new ideas, which I will hatch in a separate post.

And finally, if you are waiting on the beta-version to read, I’m still tinkering with it 🙂 But I will definitely email it on 1 May – thank you in advance for so generously donating your time!

This is all. One hell of a day, and the one thought that keeps going through my mind is – why was I so afraid to list it for pre-order in the first place? It was not hard.

Feel the fear and do it anyway.

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Welcome to the game of self-publishing – my draft Prezi for Melbourne Writers’ Group

Next Tuesday, 29 March is a new milestone in my budding author career – I will be presenting to Melbourne Writer’s Group on the basics of self-publishing. If you happen to be in Melbourne, please feel free to come to Cafe Republic at 160 Toorak Rd, South Yarra at 6pm.

If you can’t make it due to the late notice and prohibitive costs of international travel, I’d love for you to have a look at my draft Prezi.

game of self publishing

I would also love to get your comments and suggestions – it was really hard to come up with just the right amount of “how to self-publish” content for 30 minutes. The Prezi is meant to be a prompt, rather than a comprehensive guide, as I will be talking and showing live applications as people ask questions. I have plugged my blog several times, which I hope is ok, since I am speaking strictly from my experience. If you know of any other online “self-publishing in 30 minutes” guide, please let me know!

The workshop is aimed at people who have never published, but it would be great to hear from both not yet published and self-published writers. If you’ve self-published already – what were your main lessons learned? If you’ve never published – what scares you the most?

Wish me luck!

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January marketing update – Choosy Bookworm and BookHearts disasters, plus other fun facts

Hi, everyone, just a quick update on the book marketing companies I’ve tested in January. It was only a few, since I wanted to make sure that the results I was getting were due to a specific promo and not an overlap.

First off, let’s have a look at the sales. As you can see, Shizzle, Inc (Isa Maxwell escapades Book 1) is back with Kindle Select, and can’t be happier about the additional action:

January sales

As usual, I’ve updated my Super-Duper, Exhaustive and Comprehensive List and the January highlights are below:

  1. BookHearts, a subsidiary of Choosy Bookworm, had a second chance on 9 January, but something went wrong and I only got 2 sales. I’d contacted them and they agreed to run the promo (whether the first time or again, not sure) on 18 January. See for yourself- I got 5 sales. The cost was $5, which is not much, but the result is still disappointing. What was even more dissapointing is that I’ve tried to contact Jay from Choosy Bookworm/BookHearts a number of times, and never got a response  OF ANY KIND. Makes me want to start a “blacklist”.
  2. On 14 January  it was BKnights via Fiverr turn. I paid $5, even though I saw mixed reviews. I got 4 sales and didn’t bother to ask why.
  3. On 16 January it was Choosy Bookworm. I got the “Guaranteed Feature” on sale for $19. Sold 11 copies. I contacted Jay, just like I did for BookHearts – no response. I can’t be more disappointed – blacklist it is!
  4. 19 January – I screwed up and did 2 giveaways. I will need to re-run and re-test Buck Books – the link is to their policies, but to apply to advertise you actually need to contact Jennifer directly on jennaputt@gmail.com. Claim to have 42,000 subscribers. Cost – $12. I also did eReader News Today again, at $30. Total sales were 44 on the day, plus about 2,000 pages read in the next few days.
  5. 31 January – Betty Book Freak. Cost: $12. Sales – zero (if you don’t count the pages read). To give Betty credit, she promptly refunded my money.
  6. 2 February – eBook Soda. Cost: $15. I got one sale. Once again, they refunded my money, so I will leave them in “try for yourself” category.

I have not scheduled any other promos yet, a bit burned out (it takes a lot of time) and also, this month I’m playing with Amazon pay-per-click promos. Ever wondered if it’s worth it, what to set as per-click price, and whether to use categories or associations with other products?

Results in a couple of weeks!

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New Rafflecopter giveaway – win one of 25 digital copies of Shizzle, Inc!

Thank you to whomever mentioned this idea in comments! I’ve decided to take a plunge, although a free one at first, and created my very first giveaway on Rafflecopter. It was ridiculously easy to set up and the giveaway is free of cost to everyone – I am on the free plan with Rafflecopter, and giving away ebooks, so it will be just a matter of time to send files to the winners. The giveaway will run for 10 days and, as always, I will update you on the stats. I will also post my thoughts on whether or not I will upgrade to a monthly plan.

This time, in addition to more reviews, I hope for an impact on social media – in order to win, one would have to either follow me on Twitter, or tweet a message (or both, if they want to increase their odds of winning). I think multiple entries are allowed, so lets see what happens – currently I have 38, 705 followers.

Have you done one of these yourself? Was it worth it?

I will also test Amazon giveaways shortly, and will write a comprehensive comparison of all three soon.

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