Tag Archives: self-published

by | March 26, 2016 · 1:34 am

Welcome to the game of self-publishing – my draft Prezi for Melbourne Writers’ Group

Next Tuesday, 29 March is a new milestone in my budding author career – I will be presenting to Melbourne Writer’s Group on the basics of self-publishing. If you happen to be in Melbourne, please feel free to come to Cafe Republic at 160 Toorak Rd, South Yarra at 6pm.

If you can’t make it due to the late notice and prohibitive costs of international travel, I’d love for you to have a look at my draft Prezi.

game of self publishing

I would also love to get your comments and suggestions – it was really hard to come up with just the right amount of “how to self-publish” content for 30 minutes. The Prezi is meant to be a prompt, rather than a comprehensive guide, as I will be talking and showing live applications as people ask questions. I have plugged my blog several times, which I hope is ok, since I am speaking strictly from my experience. If you know of any other online “self-publishing in 30 minutes” guide, please let me know!

The workshop is aimed at people who have never published, but it would be great to hear from both not yet published and self-published writers. If you’ve self-published already – what were your main lessons learned? If you’ve never published – what scares you the most?

Wish me luck!

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by | March 12, 2016 · 1:57 am

Out of writing shape

Is happiness a good enough excuse for not writing as much as you thought you should or could? I was kind of depressed a couple of weeks ago, and then really happy last week. The end result is still the same – falling behind the plan. The bad news is that my tracking spreadsheet looks like this:

Tracking Indiot 11 March 2016

The good news? After two weeks of editing and cutting frustration, procrastination, relaxation, and a whole bunch of other flatlining activities, I finally wrote 3,000 words today. I feel both exhausted and hopeful because something occurred to me.

I’m just unfit.

Not physically, although that one also needs work – I’m out of writing shape. After finally lifting 3,000 words off the ground, I know that I can do it again. I have the vision of what it might feel like to be “writing fit” – to have the discipline and confidence of sitting down and writing a few thousand words without feeling out of breath or close to a stroke. It’s just like exercise – you have to start somewhere, and then do a little more every day, until it comes naturally.

I know I can do it because I had a similar epiphany with physical fitness.  I used to be all soft and pudgy when I moved to Australia from the US almost eight years ago, your typical office worker. I frequented all you can eat buffets and worked out by reading while pedalling on the stationary bike. It was not until I started lifting weights that things began to change. I remember the first time I noticed muscle definition in my arm one morning while brushing my teeth. The first time I ran after a tram and caught it, and the first time I felt the “corset” of the core muscles working even as I walked. Then there was a huge mental leap, too – to accept that I was not genetically fated to be pudgy, that the body I had was the result of my choices, and that I could be an “antelope” as I liked to think of myself.

A lot of people don’t know what it feels like to be fit, and I now accept that I simply don’t know what it feels like to be able to write two or three thousand words every day without fail. All I can say is that I had one hell of a writing workout today.

Hope to see some definition in my writing arm tomorrow!

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by | March 5, 2016 · 2:00 am

How many words a day should you write, and other things I’ve learned in my first week as a full-time writer

It’s Friday night here, In Australia, and Week 1 of this full-time writing experiment is drawing to a close. If you’ve seen my work plan, I was supposed to have written 20,000 words. So, how did I go?

Well, I’ve had five leisurely breakfasts on my balcony.

IMG_2806 (1)

Oh, you want to know about the word count? Well, that’s complicated…

I estimate that I’ve written 15 to 20 thousand words over the last five days. The reason I can’t report the number with my usual precision is that I’ve deleted so much of the already-written text, I’m only 2,739 words ahead. That’s less than my planned daily quota. In fact, today I’ve worked for eight hours and ended up with about 500 words less than I had last night. Blin!

I am, however, very pleased with my current efforts. To start with, I overcame a major writer’s block – Monday was hard, as I went into some kind of shock of “this is it, sit down and produce a masterpiece.” I did sit down at my new desk, but managed to push out only 1K of words, and I could tell they were not gold.

Tuesday morning was a bit better, but my afternoon and evening were taken up by babysitting my niece and a writer’s group. I managed another 1K of pedestrian dribble.

It was Wednesday when I decided to stop forcing myself and to get reacquainted with my own work. I started writing in September, and it’s been so long that the manuscript read as if a stranger wrote it. A dull, tired stranger with a dayjob that sucks all of her creative energy, living nothing for character development, leave alone comedy.

Conventional writing wisdom dictates that you’re not supposed to edit your first draft until it’s finished, but I had no choice. There was every writing faux pas imaginable – from telling instead of showing, to boring filler fluff, to characters that reacted inappropriately and/or inconsistently, to finally (gasp!) a Deus ex Machina.

A magical thing happened on Wednesday, as I mercilessly slashed paragraph after paragraph. I started falling in love with the story again. I finally knew I was on the right path when, after I cleaned up and rearranged a major scene, I had goosebumps reading it. I could not stop working that day, finally forcing myself to go to bed around midnight. I then got up at least twice to turn on the light and write ideas on a huge whiteboard I have in my bedroom, so that I can finally go to sleep. It didn’t work very well – I woke up at 4.30, tried the whiteboard trick again, but had to admit defeat and make coffee instead.

The week is technically not over, so I should be able to add to the pile in the next two days, but currently I’m at 36K words. Entertaining, quality words that I would not be ashamed to send to a structural editor or beta-reader. Considering that Shizzle, Inc ended up being only 79K words, I’m almost half-way through Indiot.

I’m not only happy with the current progress, I’m very hopeful that I might have learned something about how I work. Forget all the rules – if editing helps you avoid writer’s block, then edit. If it paralyses you, then don’t even look at the first pages. How many words should you write every day? Well, that’s also up to you. I could not help but google this and found a pretty interesting article detailing average daily word output of famous authors. The morale of the article is that you should find your own pace.

The only thing I can add to that is that you should have fun, too.

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by | February 28, 2016 · 2:45 am

The full-time writing gig is almost here, plus pics of my writing room

With just a couple of days left till I’m a full-time writer (for five months, but still!), I’m feeling the pressure of my ambitious writing plan. To be honest, I have not been writing much lately, partially due to some traumatic personal stuff I’m going through at the moment, and probably because I’ve been deferring writing for this time when I will be free from work stress and thus magically transformed into a writing machine. As a result, my tracking spreadsheet looks like this:

Bad writing record

The zig-zagging red “goal” line shows that I have twice already given up and reset my goal, only to fall short again. This can’t happen over the next five months, otherwise I would have wasted my long service leave, which I’ve been accumulating for eight years…it can’t happen!

So, I have started by setting up my environment. Virginia was right – oh, what a difference a room of one’s own makes…and here is mine!

IMG_2791

Terrible photo, sorry, can you tell how fabulous is the desk? Made even more so by the fact that it set me back just $10 on eBay. I mean, $10 AUD! That means it was practically free in American dollars! And the chair was just $25 from a garage sale.

My Italian Greyhound approves…everyone, meet Bubbles:

IMG_2737

I have managed to write a thousand words today, which is a far cry from the 3-4K I mean to write every single day for the next three weeks or so. Still, having a space to go and sit at the desk, all official-like was better than my usual lounging in bed or on the couch, which inevitably led to Internet surfing.

I plan to also dangle a carrot in front of my nose, for further motivation – I just made a deal with myself that if I complete my weekly plan, I will get a 45-minute massage at the end of the week. If I overachieve the plan by at least 25%, I will get an hour-long massage. And if I don’t complete it…well, there will be an extra grueling gym session on the weekend. Oh, I didn’t mention – I plan to also lose a couple of kilos during the five months. These are quite possibly pipe dreams, but who knows? I am trying to pound into my cerebral cortex a message of “your life could be like this every day.”

Speaking of pipe dreams, here’s another one. I finally unpacked an artist’s easel and a huge canvas I’d bought about a year ago:

IMG_2792

The big white canvas is just as frightening as my current word count and the number on my weight scale. Still, with a plan and daily discipline, I should be able to do it all, right? I started by taking stock of the “current state”, as I usually do at work:

  • Published books: 1
  • Drafted words: 33,330
  • Paintings: 0
  • Kilos: 62.6 (that’s 138 pounds)
  • Klout score: 61 (more on Klout in the next post)

Let’s see where I get to by 1 August 2016!

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by | February 21, 2016 · 3:38 am

Donald Trump, Hillary Clinton, and Ted Cruz have endorsed my book!

That, of course, is an outrageous lie. What’s true, is that I have come up with the craziest marketing idea to-date. See for yourself:



What do you think? So far these videos are responsible for exactly one confirmed sale – funny enough, from someone who was initially upset over my Twitter post of Donald Trump, but then got the joke, and the book!

I did it with a phone app called Face Swap Live. Youngsters at work were having a blast one day swapping faces, and once I saw it, I had to have it. I was on the couch that night, making myself look like Beyonce (that hair!), when it occurred to me that I could use it for business as well as for procrastination. Long story short, I made the videos above. I’ve played with lighting and makeup, so while it may look “slapped together”, each one took quite a bit of work. More will be coming, since you can literally import any photo you like. If you want to see what I come up with next, subscribe to my brand new YouTube channel.

Speaking of “any photo you like”, how about animating your book cover?

The possibilities are truly endless!

Have fun!

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by | February 18, 2016 · 2:37 am

January marketing update – Choosy Bookworm and BookHearts disasters, plus other fun facts

Hi, everyone, just a quick update on the book marketing companies I’ve tested in January. It was only a few, since I wanted to make sure that the results I was getting were due to a specific promo and not an overlap.

First off, let’s have a look at the sales. As you can see, Shizzle, Inc (Isa Maxwell escapades Book 1) is back with Kindle Select, and can’t be happier about the additional action:

January sales

As usual, I’ve updated my Super-Duper, Exhaustive and Comprehensive List and the January highlights are below:

  1. BookHearts, a subsidiary of Choosy Bookworm, had a second chance on 9 January, but something went wrong and I only got 2 sales. I’d contacted them and they agreed to run the promo (whether the first time or again, not sure) on 18 January. See for yourself- I got 5 sales. The cost was $5, which is not much, but the result is still disappointing. What was even more dissapointing is that I’ve tried to contact Jay from Choosy Bookworm/BookHearts a number of times, and never got a response  OF ANY KIND. Makes me want to start a “blacklist”.
  2. On 14 January  it was BKnights via Fiverr turn. I paid $5, even though I saw mixed reviews. I got 4 sales and didn’t bother to ask why.
  3. On 16 January it was Choosy Bookworm. I got the “Guaranteed Feature” on sale for $19. Sold 11 copies. I contacted Jay, just like I did for BookHearts – no response. I can’t be more disappointed – blacklist it is!
  4. 19 January – I screwed up and did 2 giveaways. I will need to re-run and re-test Buck Books – the link is to their policies, but to apply to advertise you actually need to contact Jennifer directly on jennaputt@gmail.com. Claim to have 42,000 subscribers. Cost – $12. I also did eReader News Today again, at $30. Total sales were 44 on the day, plus about 2,000 pages read in the next few days.
  5. 31 January – Betty Book Freak. Cost: $12. Sales – zero (if you don’t count the pages read). To give Betty credit, she promptly refunded my money.
  6. 2 February – eBook Soda. Cost: $15. I got one sale. Once again, they refunded my money, so I will leave them in “try for yourself” category.

I have not scheduled any other promos yet, a bit burned out (it takes a lot of time) and also, this month I’m playing with Amazon pay-per-click promos. Ever wondered if it’s worth it, what to set as per-click price, and whether to use categories or associations with other products?

Results in a couple of weeks!

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by | February 14, 2016 · 1:30 am

The differences (however slight) between CreateSpace and Lightning Source paperbacks

Have you worried yourself sick over which one of these companies to pick as your PoD? Well, the good news is that there’s no need to stress – if you are planning to publish a fiction novel without graphics (as in the case of my book), then, in my opinion, one is as good as the other.

I have now published with both, mainly to:

  1. Save on shipping costs. When I run Goodreads giveaways, I can now send a book to the winner directly from either publisher, depending on which option is cheaper. I also get to order cheaper, locally printed copies for my promotional mayhem in Australia.
  2. Lightning Source allows a “return” option, which means I stand a chance of having my book ordered by bookstores, even though I take a risk of them returning my books at my expense.

Publishing with both was extremely easy, although Lightning Source does charge a small fee upfront (was $50 AUD for me). There are very slight differences in appearance of the paperbacks, and I’ve tried to document them below.

Let’s start with the first impression. Can you spot any differences? The Australian Lightning Source (ALS) version is on the left, the American CreateSpace (ACS) one is on the right:

IMG_2719

The ALS version (left) is slightly lighter/brighter – noticeable in the red and gold of the title. Ignore the spacing between my first and last name and the position of the small gold line near the spine – I did those tweaks. The slight difference in color can also be seen on the back cover:

IMG_2720

In both cases the printing is crisp – any differences/fuzziness of the font is purely due to my poor photography skills. The interiors are also very similar, if not identical (again, ALS is on the left/top):

IMG_2729

The paper feels identical, although maybe, just maybe, the ALS is slightly smoother and ACS is slightly softer. The only (annoying) difference was that ACS did not want to lie flat, whereas ALS opened easier. This may be due to the differences in binding.

Speaking of binding, this is where I finally noticed a difference. In the photo below ALS is at the back (so the top of the photo). The ACS is next to my thumb.

IMG_2730

ACS is thicker! Not by a huge amount, but it is probably due to the thickness of paper, so please make your own conclusions. For me, this is good news for when I mail signed books – both can be mailed as a “letter” at 248 pages (6×9 inch format), but it may mean that if my next one is slightly thicker, I may still be able to pay cheaper postage for the thinner book. The thicker book, on other hand, may appeal to others as more substantive? Also, not sure if it will last longer – but does that really matter with fiction paperbacks?

One last small difference in binding is the groove along the seam. ALS is on the bottom/left:

IMG_2731

The groove is much more pronounced on ACS and is further from the spine (which explains why it is harder to keep ACS open). Does this mean it’s a better/more secure binding? I don’t know, but so far it doesn’t seem like either one will be losing pages soon.

So there you go, more info for you to mull over. Or, perhaps, to ignore? I’d say take a plunge and publish with either one – you won’t be disappointed 🙂

 

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by | February 12, 2016 · 2:19 am

Guys! Guys! I MADE A BOOK TRAILER!!

UPDATE: I revised it as best as I could, given my still too-limited skills:

Ok, just look at it! I’ll tell you all about how I did it and how much it cost (in terms of time and lost hair) right after, I promise!

What do you think? I really wanted to make BDSM appear first and the explanation later, but to tell you the truth, this was so difficult that I will need a week to recuperate before I’m ready to try again…

So, how did I do that? How much did it cost? Did it make any impact on sales?

I made the clip myself, at a total cost of $0 and about 10-12 hours of customising, watching tutorials and searching self-help forums. The clip was created with Adobe After Effects CC, and I started the process with a free template from After Effects Templates and added  “Playing to Win” soundtrack from Free Stock Music.

Easy-peasy, right? If you don’t mind, I’m just gonna whine a bit now. If you’d rather focus on the positive stuff, just skip the following paragraph.

(Oh, my God, it hurt! I’m all for “you can do it!”, but in this particular case I have to warn you – it was hard! If you are pretty good with Photoshop, then definitely go ahead and try – just please don’t brag about how easy it is (like the kids in tutorials, seriously!). If, however, you don’t understand Photoshop layers, then save yourself from this stress. Not only the software is hard to understand, it was a nightmare to try and upload the clip directly to Twitter. After hours of trying, it turned out that while Twitter technically allows MP4 and MOV files, you can’t upload MOV from the desktop, only from mobile. What? And  for whatever reason, my After Effects does not have the option of saving the file as MP4 (perhaps because it’s a trial version). Then if you think you’re so clever, and you email the MOV file to yourself with the intention of saving it to your phone and uploading to the app, the phone refuses to save the file, as it is apparently unsupported. What? I’ve managed to start a YouTube channel and posted a YouTube link to Twitter, but it just looks like a boring link on the phone, and no matter how hard I’ve tried to figure out how to embed a YouTube link, I couldn’t. If anyone knows, really knows how – please help!)

Ok, back to the positive. I HAVE A BOOK TRAILER!! Yay! I have uploaded it to my Goodreads author page (easy YouTube link and instant upload) and Amazon author page (direct upload and up to 24 hours of processing). I don’t know if I could ever tell if this makes an impact on sales, but it sure gives Shizzle, Inc an aura of a professionally published book…

Once my nerves settle, I may try it again – in fact, I was thinking of perhaps running one of the free giveaways with the option of either a book cover or a book trailer. Again, if this interests you, make sure to sign up for the Don’t Miss It! email list (see the floating banner on the right).

Gotta go look at the trailer one more time…nope, it does not get old!

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by | February 10, 2016 · 2:08 am

What do you meme?

If you know how to pronounce “meme”, you should get the jokey title. And if you don’t, don’t worry – you’re not alone! I kept calling them “me-me” up until the last week, and why not? Please, somebody, explain, why is it that a new word gets invented in this day and age, which is hard enough as it is, and for some reason it has to be pronounced exactly counterintuitively? I’ve made my peace with “choir” and “sixth”, and “knife”, because they were invented by your ancestors back when there was no electricity or canalisation. (My ancestors invented Russian, and yeah, it’s not for beginners either).

But why now? Why do you have to remember that a word spelled “meme” is actually pronounced “meem”? Is it to separate those “in the know” from late adaptors? Anyway, enough ranting, let’s get to what I actually was very excited to tell you – despite my pronunciation shortcomings, I now meme with the best of them.

Oh, and if you have not come across the term before – meme is basically something that goes viral, like a funny picture with an even funnier caption. Basically, every LOL CAT ever made. Here is my favorite one of all time:

raccoon meme

I was posting quotes from Shizzle, Inc to my Buffer account, which feeds my Twitter, when it occurred to me that I could easily turn some of those quotes into memes. I was so excited with visions of the Internet exploding with all the sharing of Isa’s dubious wisdom, that I made a few of them right away:

Meme1

Meme2

Meme3

Meme4

I was so excited, that I even made a few with Mr. Hue:

Meme #5A - smaller Mr HueMeme #9 Mr HueMeme #6 Mr HueMeme #7 Mr Hue

So, have they gone viral? Well, not exactly (yet), but I’ve had a lot more “engagements” with these memes instead of the same quotes, which I’ve twitted before with links to Shizzle, Inc Amazon sale page. My average engagement rate with quotes was 1-2%, but the memes got 3-8% engagement.

The only issue was, memes did not get retwitted as much, so the number of impressions was lower. Still, where my quotes got 2-3K impressions and 20-30 “engagements” each, memes got anywhere from 1k to 2K impressions, but 30-80 engagements each. Not only that, my average sales per day (without any other promos) went from an average of 0.5 books per day to 1.5 books per day during last week. Not huge numbers, but enough to have me excited about making more of these…maybe introducing other characters as well?

Of course, I have to share lessons learned, the major one being the size and orientation of the photo. The very first meme I made looked like this:
Meme #3

I thought it was pretty good at the time, but the problem was that when it got uploaded to Twitter, it ended up looking like this in the feed:

FullSizeRender (2)

That was a lesson in “don’t do anything without research”. I had a look at the suggested photo proportions and found that 1:2 was recommended, or 512×1024 pixels. I reformatted my meme. Close, but no cigar:

FullSizeRender (3)Finally, after a few trials, I figured out a perfect size: 512 pixels high by 908 pixels wide. The 1:2 ratio may have been true once, or maybe it’s a simplified version of 512:908, but I do believe my ratio is better:

FullSizeRender (4).jpg

I am using Photoshop to create my memes, but you can also use free online software – just google “free meme maker”. I can’t recommend any, unfortunately, because I have not tried them. If you do try a meme or two of your own, please let us all know how it has worked for you.

Have fun!

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by | February 6, 2016 · 2:30 am

This is how to get your book into a bookstore’s front window

If you walk past St. Kilda Readings today, you may notice a familiar cover in its window:

Book in front shop window sideways

No, not The Martian! Right next to it, look!

Book in front shop window close up

Yep, there she is, looking a little freaked out to be in such distinguished company. How did she get there, you ask?

Turns out that all you have to do is ask.

This has gone a long way to power up my batteries – I’ve been feeling a little down lately and ended up reading a few ugly articles thrashing self-publishing, one going so far as to declare that self-published authors are “neither published, nor authors”. Well – up yours, dear critic. If it looks like a book, and it reads like a book, and, gosh darn it, people like it and are willing to display it on the top shelf next to a bestseller – well, that means I’m a published author. And the fact that I did it all myself makes it that much more special.

Aaaaahhh…Isn’t life grand?

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