Tag Archives: novel

Murder and Wine and the Oblong Door

Hi, everyone,

Something different today. My brains have been turning into a mush from the continuous editing of Indiot, plus I’m in constant pain from something going array with my back (due to too much sitting and editing). Well, for whatever reason, I was having some kind of a crisis today, and prescribed myself a dose of “something different.” I sat back down in front of the screen with an intention to write a spanking-brilliant new promo plan for Indiot, and instead, I wrote a short story with a prompt from Chuck Wendig’s Terrible Minds blog. The task was to write a story based on a title – I chose Murder, Wine, and the Oblong Door. I’ve never done flash fiction before, and I intended for it to be something completely different, but alas, it’s about Isa.

Here it is.

Murder and Wine and the Oblong Door

“I could get away with murder.”

“Right.” Harden sipped his beer as if I was just going on about school drama, like I usually do. We were in the bleachers, with a six-pack between us, and the whole Saturday night to kill.

“I mean it. If I had to, of course. Like, if a gang killed my parents when I wasn’t home, and then the popo just gave up on the case, and I had to become a vigilante.”

“What do you have against your parents, psycho?”

I punched his shoulder. “You’re not listening. I love them, so I would kill for them, get it? But I would be smart about it, like that girl from that movie, you know the one? She got raped and then she plotted revenge for years. Something like that.”

“Okay, this is enough for you,” he made a move to grab my bottle, but I snatched it away. “Two beers, and you’re wasted? You’re a cheap date, Izz.”

“I’m not wasted,” I said and demonstratively took another sip. “You’re just closed-minded. And this is not a date.”

I couldn’t see his face, but I heard him puff. We hardly ever talked about Brad, ever since Harden tried to convince me that a jock was not a good boyfriend material and we had a huge blow-out. Still, I could tell what he was thinking, even when he chose to swallow the words.

“I’d use poison,” I said.

“Jesus! On whom?”

“The gang members, silly. I’d be like Poison Ivy, seductive, but deadly. Charm them, then slip a potion into a wine glass, and boom!” I threw my arms up to show the explosive effect my weapon of choice would have on the gastro-intestinal tract of wrong-doers.

“Those are some posh thugs,” Harden said. “I’ve never heard of gangstas passing around a bottle of fine Cabernet Sauvignon.”

“Okay, whiskey glass,” I conceded. “The point is, they wouldn’t know what hit them. I’d be in and out with an alibi. Natural causes, case closed.”

He leaned in and I could see his face in the dim glow of the half-dead floodlights. I could not tell if he was mad at me or playing along. “Who are you?”

“I’m Isabella Maxwell,” I said, bulging my eyes back at him. “I may look average, but I sometimes have unaverage thoughts, so arrest me.”

“Unaverage is not a word.”

“Grammar Police.” I chugged the rest of my bottle and tossed it into the darkness of the van. “Gimme another.”

“Jesus, Isa, you know Mom will kill me.” He labored to get up and retrieve the bottle, and I took the opportunity to twist the cap off another one.

“Maybe you shouldn’t,” he said, settling back next to me.

“Maybe you should,” I said, handing him a fresh one.

We sipped in silence for a few moments.

“So you think I’m a weirdo?” I said finally.

“Yes,” he said and grabbed my sleeve, chuckling, as I pretended to flee. “I think you’re…special. In many ways. And yes, you have unaverage ideas, but that’s what I…like about you.”

“Thanks.” I punched his shoulder again, this time with more feeling.

We sipped and watched a bat glide silently overhead.

“I have them too.”

“Murderous thoughts?”

He laughed. “No. Unaverage ideas.”

“Like what?”

He hesitated. “No – they’re silly. You’ll think I’m an idiot.”

“But now you have to tell me!” I shook his arm. “Tell me!”

He took a swig. “Okay. Have you ever thought about why doors are always rectangular?”

I thought for a moment. “No. I can honestly say it has never crossed my mind.”

“It’s probably because they’re easier to make,” he said. “Somebody once made a rectangular door, and then everybody else copied it, not once stopping to think if that was the best design. I mean, have you ever met a rectangular human?”

Brad’s broad shoulders and massive frame flashed through my mind, but I honored the unspoken agreement with Harden. “No.”

“Me neither. But here we are, round pegs, pushing through life’s square holes.”

“I think it’s the other way around,” I said, hoping it wasn’t a prelude to another discussion of Harden’s round body, and how it was in the way of his dating and DJ-ing dreams.

“It’s just a metaphor,” he said. “But I’d like to one day build a house with only round doors. Well, not round, but oblong, for sure.”

“That would be cool,” I said, trying to imagine a house without hard edges. “I’d love that. I’m always running into the door corners. Make all the tables and beds oblong, while you’re at it.”

“Done,” he said and we shook on it.

I tried another swig of my beer, but it was getting warm and more than a little gross. Harden seemed absorbed in his own thoughts, probably outside of the rectangle box. I thought of Brad, who was probably off his head just then. Maybe I was foolish to let him go on Spring Break without me, but he said it would make our relationship stronger.

“You’re on the list,” I said.

“What?” He snapped from whatever dusk-dream he was having. “What list?”

“The list of people I would avenge if they were murdered by thugs. It was only Mom, Dad, and Felicity, but now it’s you, too. You should be honored.”

I couldn’t see his face, but I heard him puff.

“I am.”

I hoped he couldn’t tell what I was thinking.

 

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And just like that, I’m an author of a series

Well, not quite yet – but as of today, Indiot (Isabella Maxwell’s Escapades Book 2) is available for pre-sale on Amazon. This was my plan, all along – to make it available well before the release day, which I have scheduled for 16 July, but for some reason I was in a state of analysis paralysis when it came to deciding when to upload and when to schedule the launch day.

You see, Amazon lets you upload a book for up to 90 days before the release, but if you miss the date, or don’t upload the final draft 10 days prior, you will be banned from pre-releasing anything else for a whole year.  Not only that, they want you to upload a “final draft for review”. You can read the full details in Kindle Preorder guide. They do say that the “final draft” may still need to undergo copy-editing, but it’s not clear what they would be checking or how raw of a draft it could be. At the same time, I see books on Kindle all the time that are slotted for release in six or more months – how is that possible?

Another reason I was not ready to upload was that I just could not figure out how to finish the draft cover. To remind you, this is what the mock-up looked like:

Indiot Mock up 1

The main issue I had with the mock-up was the title, as usual. I liked the idea of the diamonds, because a certain diamond necklace is featured in the plot, but when I started working on the final version, the diamonds were competing with all the other embroidery and textures. So I set it aside. For about three months, until I finally had a breakthrough today. It’s a diamond necklace, duh!

FINAL Indiot Kindle cover

Once I had the new design figured out, the adrenaline went through the roof – suddenly I was decisive and confident. In a matter of a couple of hours, I registered the ISBN, had the draft text formatted, and the cover and manuscript uploaded to KDP. I spent a few nail-biting hours worrying that KDP would come back with “You have a bazillion spelling mistakes” until I saw that Indiot was available on Kindle. It took another couple of hours for my Author page to be updated, and then an hour-long exhausted nap, as I collapsed in a wake of a realisation so enormous, I still have to pinch myself.

I’m an author of a series.

Okay, so it’s short, at two installments, but it finally gives me the marketing leverage I’ve craved for so long. I’ve already made Shizzle, Inc free on Kobo, so if you have a moment, could you please help me make it perma-free by telling Amazon to match the price? The “tell us about a lower price” link is under Shizzle, Inc ratings (you will also need the Kobo link above):

free Shizzle

I even made a new banner for the blog, to finally make it look like a proper author page – what do you think? The next thing on my list is a similar banner for Twitter. I can almost taste the new marketing, starting with a whole wave of the new quotes. More ads, too –  and if you’ve read Shizzle, Inc but have not yet posted the review on Amazon, could you pretty-please do that? I’m at 37 reviews at the moment, but supposedly I have to be at 60 to get the attention of BookBub. I have some other crazy new ideas, which I will hatch in a separate post.

And finally, if you are waiting on the beta-version to read, I’m still tinkering with it 🙂 But I will definitely email it on 1 May – thank you in advance for so generously donating your time!

This is all. One hell of a day, and the one thought that keeps going through my mind is – why was I so afraid to list it for pre-order in the first place? It was not hard.

Feel the fear and do it anyway.

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A simple guide to overcoming 1-star review grief

I briefly mentioned in my last post that free giveaways are notorious for attracting random readers that just don’t get your novel. Also, you may or may not know that the average Goodreads rating for any given book is usually lower than that on Amazon. This may be due to a few reasons, one of them being that people can rate your book without ever reading it.

So it’s not that much of a surprise that someone posted a 1-star review of Shizzle, Inc on Goodreads today. Still, it was a kick in the balls that I don’t even have, to read words such as “heaving pile that’s hard to swallow”, “poorly developed characters and an equally poorly thought out plot”, and finally “I’m sure the author is planning an equally stomach-churning sequel.” Ouch, ouch, ouch.

Normally I think of myself as having thick skin, but the review derailed me, and after a pretty good day, too – I penned 1,300 words of that stomach-churning sequel and even had an idea for another Donald Trump video spoof. Suddenly, I didn’t feel funny at all. Felt like an idiot for taking time off work to do this, and a whole bunch of other very unhelpful thoughts. I had to reverse the nosedive before I crushed. I tried watching TV, but it was all bad news, as usual. I poured myself a glass, but it only made me feel closer to tears. Then I struck onto a brilliant idea, and it worked like a charm. I decided to put it down in writing for future reference, as alas, I’m sure I’ll have even more bad reviews on my path to developing Isa into a bestselling sensation. I hope it may help you, too.

Life is all about perspective, isn’t it? I was actually pondering that just a couple of days ago, as I wrote this sentence in Indiot’s draft:

Everything is relative, and everyone is familiar with that concept – it’s the one that causes your ass to appear either huge or toned, depending on whether you’re in a yoga class or Burger King waiting line.

So for a bit of a reality check, I decided to peruse Goodreads reviews of some of the world-famous books that are known as epic bestsellers. Below are some stats on those books, complete with juicy quotes lifted from 1-star reviews:

  1. Harry Potter and the Sorcerer’s Stone (Harry Potter #1) by J.K. Rowling. Number of 1-star ratings: 59,343. Most striking quote: “Awful in every way.”
  2. The Fellowship of the Ring (The Lord of the Rings #1) Number of 1-star ratings: 33,017. Most striking quote: “Tolkien can’t write. He can’t build character. He can’t advance a plotline.”
  3. The Lion, the Witch, and the Wardrobe (The Chronicles of Narnia #1) by C.S. Lewis. Number of 1-star ratings: 15,800. Most striking quote: “Well,all right.I have to say that this book is terrible…In fact I haven’t read this book before but I’ve heard from other people that this book had ruined their childhood… :(“
  4. The Catcher in the Rye by J.D. Salinger. Number of 1-star ratings: 96,578. Most striking quote: “If I could give this book a zero, I would. I absolutely hated it.”
  5. The Da Vinci Code (Robert Langdon #2) by Dan Brown. Number of 1-star ratings: 68,541. Most striking quote: “Whoever edited this drivel ought to be sewn in a sack with a rabid raccoon and flung into Lake Michigan.”
  6. The Girl with the Dragon Tattoo (Millennium Trilogy #1) by Stieg Larsson. Number of 1-star ratings: 47,572. Most striking quote: “This is a book so bad that it doesn’t deserve a review.”
  7. 1984 by George Orwell. Number of 1-star ratings: 35,943. Most striking quote: “Not really for me. Where’s the action, where’s the romance?”

I was going to do ten of these, but I feel a whole lot better now and would rather return to writing that sequel. I have a lot of work to do before I can earn tens of thousands of 1-star reviews.

Hope you’re feeling a whole lot better too.

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Who wants to beta-read Indiot?

Hi, there, everyone. Whew, what a rollercoaster few days I’ve had! The free giveaway on Kindle is over, with 3,974 copies given away. It’s only been a few days, so it’s too early to give you a full report, but I got my first new review just two days into the giveaway, and boy, what a gem it was!

New review

This is a huge relief, as free giveaways are apparently notorious for attracting bad reviews – people grab freebies without regard to genre, read them, don’t “get them”, and feel disappointed enough to complain. I hope more will come in the next couple of weeks as I have actually seen a huge spike in KENP – more than 2,500 pages read over the last four days. If it was anyone reading this, could you please post a review on Amazon? Apparently I need to get to about 60 to attract BookBub’s attention, and I’m now at 33.

I have no explanation for this KENP spike, by the way. I have contacted Amazon and they have confirmed that during free days people with KU get my book outright – so why such an influx? Sadly, I shall never know, as I have now taken Shizzle, Inc off Kindle Select – I plan to make it permafree in about a month, to celebrate the preorder launch of Indiot.

Speaking of which, I would like to get about 3-5 beta readers for Indiot, is anyone interested? This would be different from an Advanced Review Copy – if you’ve registered for my Permanent ARC list (see the floating banner to the right), you will automatically get a copy. This is more about helping me work through the current draft. I myself have never been a beta reader, and I have not done that with Shizzle, Inc, but I’ve given some thought to who I’d like to help me:

  1. Beta readers get to read and privately review a book before it is copyedited. This could be exciting, or disappointing, depending on how you look at it. You will not have a chance to be surprised at reading the finished book. (By the way, each beta reader will get an autographed paper copy as a thank you, when it’s released in July.)
  2. You generally like humor and chicklit, and you’ve read Shizzle, Inc and liked it enough. If you didn’t “get” it, you will probably be disappointed with Indiot. Not only the storyline relies on the knowledge of the previous events, it is similarly unrealistic and off the wall. That’s just what I do…
  3. You will have time to read about 70,000 words in the first two weeks of May. Sorry for the tight timeline, but I’m only looking for a high-level review, there would be no need to do copyediting – I will hire a professional editor to do that.
  4. You would be willing to critique my work in a constructive way – “this is shit” and “this is perfect” would be equally unhelpful. I’m looking for things like “this did not make sense” and “why did she do X when she said Y just before?” and maybe “you should develop the scene Z more.”
  5. I would give preference to Americans. Sorry! It will depend on how many people express interest, but I might have to make this call, as the novel is set in the US and I need all the help I can get, being a Russian-Down-Under. By the way, comments such as “Americans would say bla-bla instead of blah-di-blah” would be very welcome.
  6. Sorry for the #5. On the more inclusive side, any gender or age is welcome. I’m still blown away by how many guys have left reviews on Amazon – could this be the beginnings of dudelit?

This is all I could think of – if you have any questions or suggestions, please ask away! If you want to beta-read Indiot, please email me on ana.spoke (AT) yahoo.com.

Thank you in advance!

 

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Give it away, give it away, give it away NOW!

How you guys doin’? I’m flying high – not only cause life on [read: near] the beach is sweet, but because my latest promo is doing even better than I expected. In my last post, I bemoaned the lack of sales, which was all my fault, anyway. All writing and no marketing makes Ana a poor-selling author. I didn’t moan for very long, though, before I decided to do something about it, namely stage a massive, promoted free giveaway.

The last time I made Shizzle, Inc (Isa Maxwell escapades Book 1) free was in September, about two weeks after it was released. I didn’t advertise it, other than on the blog and Twitter, as it was intended to be just a thanks to my followers. With no sequel in sight, giving it away made no sense. Over the two days, about 150 people downloaded it.

This time around, the sequel is so close, I can smell it. Okay, so it still smells a bit raw, but at half-edited 63K words, I’m very close to the finish line. In fact, the plan is to pre-release it in just about a week! So I’m now ready to do what a bunch of authors have done before me – give away the first book in the series for free. I will make it permafree as soon as Indiot is available, but for now, I tried a KDP 5-day free giveaway.

I didn’t know what to expect, so I made an arbitrary goal of giving away 3,000 books over the whole period and sneaking my way into top 100 Free in Kindle store. I advertised it as follows:

11 April: Reading Deals – $15.

12 April: Kindle Nation Daily – $99.

13 April: eBookasaurus – free; Manybooks – $25; AskDavid – free.

14 April: AskDavid – free (they tweet multiple times).

15 April: none.

So what did I get for my investment of $139?

Well, it’s not even finished yet, but I’ve already given away 3,100 copies!

Screenshot (43)

Of course, a lot of people just stuff their Kindles with freebies, so I’m gonna assume that most of these copies will never be read. Of those that will, some will probably not get it and hate it – that’s just the risk I have to take. But then! There will be others, who will get hooked on Isa’s escapades and will buy the next installment at the full price of, say, $2.99. If it’s 10% of the above, I would make my money back, and then some. Will it work? I will let you know, of course…

And how about the rankings? I have a new addiction, a tracker tool supplied for free by Kindle Nation Daily:

KND tracker

You can see that Shizzle, Inc (Isa Maxwell escapades Book 1) has come close, oh so close, but those thousands of free books were not enough. After this experiment and a lot of stalking of my competition, I am convinced that the only way to get onto the first page of Free Kindle Store is with BookBub. Trouble is, apparently everybody already knows that – the competition for promos with BookBub is fierce. So far I’ve applied twice and was rejected as many times, but from reading other people’s blogs, it seems that the ratio of applications to successful placements is close to 10:1. Those same people have reported anywhere between 20-100 THOUSAND giveaway copies as a result, so I just need to buckle up and keep trying. In the meantime, I’m thinking of printing this for my inspiration board:

Sales rank 108

I know that some of you are against giving your work away for free, and I completely understand why – common sense tells me not to give away something that cost me $3,000 and two years to make. But I slap it back down because the big picture demands that I do just that. Time will tell if it will pay off.

Hey, Ana Spoke from September 2016, what do you think? Have I made the right choice?

 

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Welcome to the game of self-publishing – my draft Prezi for Melbourne Writers’ Group

Next Tuesday, 29 March is a new milestone in my budding author career – I will be presenting to Melbourne Writer’s Group on the basics of self-publishing. If you happen to be in Melbourne, please feel free to come to Cafe Republic at 160 Toorak Rd, South Yarra at 6pm.

If you can’t make it due to the late notice and prohibitive costs of international travel, I’d love for you to have a look at my draft Prezi.

game of self publishing

I would also love to get your comments and suggestions – it was really hard to come up with just the right amount of “how to self-publish” content for 30 minutes. The Prezi is meant to be a prompt, rather than a comprehensive guide, as I will be talking and showing live applications as people ask questions. I have plugged my blog several times, which I hope is ok, since I am speaking strictly from my experience. If you know of any other online “self-publishing in 30 minutes” guide, please let me know!

The workshop is aimed at people who have never published, but it would be great to hear from both not yet published and self-published writers. If you’ve self-published already – what were your main lessons learned? If you’ve never published – what scares you the most?

Wish me luck!

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How many words a day should you write, and other things I’ve learned in my first week as a full-time writer

It’s Friday night here, In Australia, and Week 1 of this full-time writing experiment is drawing to a close. If you’ve seen my work plan, I was supposed to have written 20,000 words. So, how did I go?

Well, I’ve had five leisurely breakfasts on my balcony.

IMG_2806 (1)

Oh, you want to know about the word count? Well, that’s complicated…

I estimate that I’ve written 15 to 20 thousand words over the last five days. The reason I can’t report the number with my usual precision is that I’ve deleted so much of the already-written text, I’m only 2,739 words ahead. That’s less than my planned daily quota. In fact, today I’ve worked for eight hours and ended up with about 500 words less than I had last night. Blin!

I am, however, very pleased with my current efforts. To start with, I overcame a major writer’s block – Monday was hard, as I went into some kind of shock of “this is it, sit down and produce a masterpiece.” I did sit down at my new desk, but managed to push out only 1K of words, and I could tell they were not gold.

Tuesday morning was a bit better, but my afternoon and evening were taken up by babysitting my niece and a writer’s group. I managed another 1K of pedestrian dribble.

It was Wednesday when I decided to stop forcing myself and to get reacquainted with my own work. I started writing in September, and it’s been so long that the manuscript read as if a stranger wrote it. A dull, tired stranger with a dayjob that sucks all of her creative energy, living nothing for character development, leave alone comedy.

Conventional writing wisdom dictates that you’re not supposed to edit your first draft until it’s finished, but I had no choice. There was every writing faux pas imaginable – from telling instead of showing, to boring filler fluff, to characters that reacted inappropriately and/or inconsistently, to finally (gasp!) a Deus ex Machina.

A magical thing happened on Wednesday, as I mercilessly slashed paragraph after paragraph. I started falling in love with the story again. I finally knew I was on the right path when, after I cleaned up and rearranged a major scene, I had goosebumps reading it. I could not stop working that day, finally forcing myself to go to bed around midnight. I then got up at least twice to turn on the light and write ideas on a huge whiteboard I have in my bedroom, so that I can finally go to sleep. It didn’t work very well – I woke up at 4.30, tried the whiteboard trick again, but had to admit defeat and make coffee instead.

The week is technically not over, so I should be able to add to the pile in the next two days, but currently I’m at 36K words. Entertaining, quality words that I would not be ashamed to send to a structural editor or beta-reader. Considering that Shizzle, Inc ended up being only 79K words, I’m almost half-way through Indiot.

I’m not only happy with the current progress, I’m very hopeful that I might have learned something about how I work. Forget all the rules – if editing helps you avoid writer’s block, then edit. If it paralyses you, then don’t even look at the first pages. How many words should you write every day? Well, that’s also up to you. I could not help but google this and found a pretty interesting article detailing average daily word output of famous authors. The morale of the article is that you should find your own pace.

The only thing I can add to that is that you should have fun, too.

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January marketing update – Choosy Bookworm and BookHearts disasters, plus other fun facts

Hi, everyone, just a quick update on the book marketing companies I’ve tested in January. It was only a few, since I wanted to make sure that the results I was getting were due to a specific promo and not an overlap.

First off, let’s have a look at the sales. As you can see, Shizzle, Inc (Isa Maxwell escapades Book 1) is back with Kindle Select, and can’t be happier about the additional action:

January sales

As usual, I’ve updated my Super-Duper, Exhaustive and Comprehensive List and the January highlights are below:

  1. BookHearts, a subsidiary of Choosy Bookworm, had a second chance on 9 January, but something went wrong and I only got 2 sales. I’d contacted them and they agreed to run the promo (whether the first time or again, not sure) on 18 January. See for yourself- I got 5 sales. The cost was $5, which is not much, but the result is still disappointing. What was even more dissapointing is that I’ve tried to contact Jay from Choosy Bookworm/BookHearts a number of times, and never got a response  OF ANY KIND. Makes me want to start a “blacklist”.
  2. On 14 January  it was BKnights via Fiverr turn. I paid $5, even though I saw mixed reviews. I got 4 sales and didn’t bother to ask why.
  3. On 16 January it was Choosy Bookworm. I got the “Guaranteed Feature” on sale for $19. Sold 11 copies. I contacted Jay, just like I did for BookHearts – no response. I can’t be more disappointed – blacklist it is!
  4. 19 January – I screwed up and did 2 giveaways. I will need to re-run and re-test Buck Books – the link is to their policies, but to apply to advertise you actually need to contact Jennifer directly on jennaputt@gmail.com. Claim to have 42,000 subscribers. Cost – $12. I also did eReader News Today again, at $30. Total sales were 44 on the day, plus about 2,000 pages read in the next few days.
  5. 31 January – Betty Book Freak. Cost: $12. Sales – zero (if you don’t count the pages read). To give Betty credit, she promptly refunded my money.
  6. 2 February – eBook Soda. Cost: $15. I got one sale. Once again, they refunded my money, so I will leave them in “try for yourself” category.

I have not scheduled any other promos yet, a bit burned out (it takes a lot of time) and also, this month I’m playing with Amazon pay-per-click promos. Ever wondered if it’s worth it, what to set as per-click price, and whether to use categories or associations with other products?

Results in a couple of weeks!

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Guys! Guys! I MADE A BOOK TRAILER!!

UPDATE: I revised it as best as I could, given my still too-limited skills:

Ok, just look at it! I’ll tell you all about how I did it and how much it cost (in terms of time and lost hair) right after, I promise!

What do you think? I really wanted to make BDSM appear first and the explanation later, but to tell you the truth, this was so difficult that I will need a week to recuperate before I’m ready to try again…

So, how did I do that? How much did it cost? Did it make any impact on sales?

I made the clip myself, at a total cost of $0 and about 10-12 hours of customising, watching tutorials and searching self-help forums. The clip was created with Adobe After Effects CC, and I started the process with a free template from After Effects Templates and added  “Playing to Win” soundtrack from Free Stock Music.

Easy-peasy, right? If you don’t mind, I’m just gonna whine a bit now. If you’d rather focus on the positive stuff, just skip the following paragraph.

(Oh, my God, it hurt! I’m all for “you can do it!”, but in this particular case I have to warn you – it was hard! If you are pretty good with Photoshop, then definitely go ahead and try – just please don’t brag about how easy it is (like the kids in tutorials, seriously!). If, however, you don’t understand Photoshop layers, then save yourself from this stress. Not only the software is hard to understand, it was a nightmare to try and upload the clip directly to Twitter. After hours of trying, it turned out that while Twitter technically allows MP4 and MOV files, you can’t upload MOV from the desktop, only from mobile. What? And  for whatever reason, my After Effects does not have the option of saving the file as MP4 (perhaps because it’s a trial version). Then if you think you’re so clever, and you email the MOV file to yourself with the intention of saving it to your phone and uploading to the app, the phone refuses to save the file, as it is apparently unsupported. What? I’ve managed to start a YouTube channel and posted a YouTube link to Twitter, but it just looks like a boring link on the phone, and no matter how hard I’ve tried to figure out how to embed a YouTube link, I couldn’t. If anyone knows, really knows how – please help!)

Ok, back to the positive. I HAVE A BOOK TRAILER!! Yay! I have uploaded it to my Goodreads author page (easy YouTube link and instant upload) and Amazon author page (direct upload and up to 24 hours of processing). I don’t know if I could ever tell if this makes an impact on sales, but it sure gives Shizzle, Inc an aura of a professionally published book…

Once my nerves settle, I may try it again – in fact, I was thinking of perhaps running one of the free giveaways with the option of either a book cover or a book trailer. Again, if this interests you, make sure to sign up for the Don’t Miss It! email list (see the floating banner on the right).

Gotta go look at the trailer one more time…nope, it does not get old!

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What do you meme?

If you know how to pronounce “meme”, you should get the jokey title. And if you don’t, don’t worry – you’re not alone! I kept calling them “me-me” up until the last week, and why not? Please, somebody, explain, why is it that a new word gets invented in this day and age, which is hard enough as it is, and for some reason it has to be pronounced exactly counterintuitively? I’ve made my peace with “choir” and “sixth”, and “knife”, because they were invented by your ancestors back when there was no electricity or canalisation. (My ancestors invented Russian, and yeah, it’s not for beginners either).

But why now? Why do you have to remember that a word spelled “meme” is actually pronounced “meem”? Is it to separate those “in the know” from late adaptors? Anyway, enough ranting, let’s get to what I actually was very excited to tell you – despite my pronunciation shortcomings, I now meme with the best of them.

Oh, and if you have not come across the term before – meme is basically something that goes viral, like a funny picture with an even funnier caption. Basically, every LOL CAT ever made. Here is my favorite one of all time:

raccoon meme

I was posting quotes from Shizzle, Inc to my Buffer account, which feeds my Twitter, when it occurred to me that I could easily turn some of those quotes into memes. I was so excited with visions of the Internet exploding with all the sharing of Isa’s dubious wisdom, that I made a few of them right away:

Meme1

Meme2

Meme3

Meme4

I was so excited, that I even made a few with Mr. Hue:

Meme #5A - smaller Mr HueMeme #9 Mr HueMeme #6 Mr HueMeme #7 Mr Hue

So, have they gone viral? Well, not exactly (yet), but I’ve had a lot more “engagements” with these memes instead of the same quotes, which I’ve twitted before with links to Shizzle, Inc Amazon sale page. My average engagement rate with quotes was 1-2%, but the memes got 3-8% engagement.

The only issue was, memes did not get retwitted as much, so the number of impressions was lower. Still, where my quotes got 2-3K impressions and 20-30 “engagements” each, memes got anywhere from 1k to 2K impressions, but 30-80 engagements each. Not only that, my average sales per day (without any other promos) went from an average of 0.5 books per day to 1.5 books per day during last week. Not huge numbers, but enough to have me excited about making more of these…maybe introducing other characters as well?

Of course, I have to share lessons learned, the major one being the size and orientation of the photo. The very first meme I made looked like this:
Meme #3

I thought it was pretty good at the time, but the problem was that when it got uploaded to Twitter, it ended up looking like this in the feed:

FullSizeRender (2)

That was a lesson in “don’t do anything without research”. I had a look at the suggested photo proportions and found that 1:2 was recommended, or 512×1024 pixels. I reformatted my meme. Close, but no cigar:

FullSizeRender (3)Finally, after a few trials, I figured out a perfect size: 512 pixels high by 908 pixels wide. The 1:2 ratio may have been true once, or maybe it’s a simplified version of 512:908, but I do believe my ratio is better:

FullSizeRender (4).jpg

I am using Photoshop to create my memes, but you can also use free online software – just google “free meme maker”. I can’t recommend any, unfortunately, because I have not tried them. If you do try a meme or two of your own, please let us all know how it has worked for you.

Have fun!

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