Almost there…grrrr!

I have hit “Publish”! Slightly anti-climatic, because now I have to WAIT FOR 12 HOURS!!!

I think I’ve read about it before, but chose to forget that the title does not appear in Amazon instantly. They’re probably checking it for profanities (check!), drug use (check!), and smut (not really, but certainly sex references). Not sure why, considering the stuff that gets published these days. I would probably give it a PG-13 rating.

At least I get to show you my slightly improved (I think) cover:

FINAL COVER September 5

I have given up on adding color to my name – every single one I’ve tried made my last name completely disappear from the thumbnail. Finally I decided to go with “simpler is better” and made it all white. I’ve played with the whole thing for a couple of hours, but the only other change that’s happened is the title font. I’ve ended up printing the cover, and then tracing the name with a flat-tip marker, hopefully giving it a bit more “handwritten” look. Then it was a matter of scanning it in and changing color to white, and bam! My own font 🙂

Ok, so it’s once again “T-minus 12 hours and counting.” Damn it!

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T-minus 12 hours and counting! Plus some random Kindle formatting tips..

Today I’ve uploaded Shizzle, Inc text to Amazon. My whole body was shaking as I did it. About half a dozen times.

Turns out that my premonitions about formatting mishaps were true. There were not that many, and I resolved everything in a space of a couple of hours, but here’s what I’ve learned in the process:

First, the good news:

  1. Uploading your book to Amazon is RIDICULOUSLY EASY. Fear not if you’ve never done it before. Assuming you already have an Amazon account you’ve used to purchase books. Otherwise you have to set one up, and it would probably take twice as long. It’s literally a couple of pages and takes about 10-15 minutes. You can preview your text, make any changes in your Word file and upload the new version (takes about a minute).
  2. Note: you can’t have multiple accounts with Amazon. If you use a pen name, it would be a matter of setting up an author page under the pen name, which I’m yet to do.
  3. If you are a first timer, like me, use Word to write your book. I can’t really talk about Scrivner since I’ve never used it, but why complicate something that is already complicated enough? I credit the relatively easy conversion of my text with the fact that I’ve used good ol’ Word.

The not so good news:

  1. I’ve spent an exuberant amount of time fussing over the drop caps and inserting them into text at the beginning of chapters and then again at scene changes. I’ve previously used asterisks in the middle of the page to signal a change of scene. Finding and replacing them was a lot of work, so you can imagine my disappointment when in Kindle they displayed so far below the first line, they looked like “buried caps.” I tried googling solutions, but the consensus was JUST DON’T DO IT. So I spent more time going back and trying to figure out how to highlight the first line/first letter. In the end, I’ve decided to do nothing.
  2. You don’t need to stress over the fonts because Kindle will translate whatever carefully chosen font into its own standard. This could even be considered good news, if IT WAS BROUGHT TO MY ATTENTION LAST WEEK, before I spent hours researching, changing, trying out, and changing the font again.
  3. Make sure that you use the style “Headings” for your chapter names and not “Chapters”. Otherwise your table of contents will be empty. Hey, it’s an easy mistake to make! I actually decided to take “Chapter XX” out altogether in the end, and I think it makes for a cleaner, simpler presentation.

The most amazing news:

The text has been uploaded! No more editing! (Unless of course one of you points out a really stupid mistake and I fix it, but let’s just keep it between friends, okay?). This is what it will look like on a Kindle device:

Screenshot (9)

I could have published it already, but I just have to have one more fiddle with the cover image. I’m going to bed now, along with all other Australians, but will be up bright and early to finish it up. That’s if I can sleep at all 🙂

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T-minus three days and counting…

First of all, thank you, everyone, for your advice and thoughts on whether I should buy my own ISBN and/or set up my own publishing company. After coming off a major adrenalin rush, reading your comments, and making a call to my local Australian Bowker, I had a plan.

I’ve decided not to bother with a publishing company, because, as someone pointed out, people “in the know” will know right away. Several comments even stated that self-published authors may get more support, or that some readers may even seek fresh, new books by indie publishers. All that, plus I really can’t handle more “unwriting” work right now. My little engine is sputtering as it is.

I did, however, buy a block of 10 ISBNs. One of the reasons was vague concern that I will be stuck with Amazon and Amazon only (to be honest, I’m not at all clear on this yet, information overload). Another one was that it turned out Australian-purchased ISBNs are cheap as chips! This will be probably the one and only product that costs significantly less in Australia (I still can’t get used to the price of shampoo and houses. Or food. Or cars. Oh, America, how I miss your cheap prices…). Anyway, if you go to the American Bowker site, you have to shell out a cool $299 USD for a block of 10 ISBNs. But go to MyIdentifiers AU and you can get the same exact ISBNs for just $84 AUS, which is about fifty American (plus a one-off first-time publisher registration of $55 AUS). I’ve called them up and asked if I can use the numbers to sell in the US and they said yes, the key being “International” SBNs. I’ve already assigned one of the numbers to Shizzle, Inc as a forthcoming novel!

Screenshot of Bowker page

The ISBNs allowed me to register Ana Spoke as the publisher, so I’m all set there and even added the two numbers (ISBN-10 and ISBN-13, whatever they are) to my copyright page.

I’ve also been busy with the very last, definitely final, absolutely, positively final text polish. It’s amazing that after at least a dozen self-edits and three professional edits, I can still find things to tweak and improve. Today I’m about to buy a year’s subscription to Grammarly. At first I was all like “I’m not paying $139 after $3K of professional edits”, but after installing the free version for my browser, I’m sold. Grammarly is checking this post as I’m typing it, and I can’t help but think that it’s doing a better job than sometimes-retarded Word. I may decide to get just a trial month, but then I was thinking of how many documents I have to write for work, including constant job applications. Grammarly very well may make me a better writer.

Speaking of polishing, I’ve also finished (I hope) formatting the text. Here is the “before” shot:

Before makeover

And here is the same one with hair and makeup:

Text after makeover

I’ve done just a few things:

  1. Set up headings and a proper Table of Contents, which is supposed to translate easily to Kindle, with live links to chapters. Time will tell if it’s so.
  2. Changed font to Verdana. It’s on the list of recommended fonts for Kindle and one suggested as the easiest to read on the phone.
  3. Dropped caps, like they’re hot! Very easy to do, go to Insert – Drop cap or read this for a step-by-step guide: How to Create a Drop Cap.
  4. Offset paragraphs. I was reluctant to do that, I prefer the blockier office look, but when I looked at a few fiction books, they all had offset paragraphs. Here are a couple of very thorough guides on all steps you need to take in order to format your book for kindle: Amazon’s own guide, Format Book in Word blog (dedicated to book formatting) and CJ’s easy as pie Kindle tutorials.

Thank you once again for all your help. I will try to stick to my self-imposed deadline of this upcoming weekend. Look out for a buzzing, over-exuberant, tear-stained email in your inbox!

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Imprint or stuff it?

I’m experiencing a major analysis paralysis. Just as the target is within reach, I seem unable to decide whether to get an ISBN from Amazon, or to go the more complicated route of buying my own ISBNs and registering as a publishing company.

The easiest way is just to upload the file and let Amazon take care of everything. The ISBN would be free, the only obvious (to me) downside is that “Amazon Digital Services” will appear as a publisher, and anyone “in the know” will immediately recognise the novel as self-published. Like it or not, there’s still a stigma associated with self publishing. I can also buy a pack of ISBNs, but then the publisher will be me, and again very obviously self-published. Creating a company would give me an “imprint” and ability to use that imprint for marketing (to be honest, I don’t fully understand the importance of this at the moment!)

Does it really matter? I mean, I was browsing a few self-published titles for research on how to format headings and came across one with track changes still visible in the table of contents. This novel was in top 10 in its category! Maybe readers truly don’t care about proofreading?

On the other hand, there are a number of online resources passionately advocating registering your own ISBN, like this Pearls Before Swine blog. Some, like the well known Book Designer, even advocate setting up your own publishing company.

Should I go the whole way and set up “Awesome Big Book Publishing Company”, or just get this project done without driving myself insane? Would I limit my future options by taking the easy route now? Should I take a nap? Probably the nap first…

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The never-ending drama of my own making

The proofreading drama has actually ended. Thank you again to everyone who took time to comment on my recent dilemma with the proofread. I spent hours working through all the suggested edits and compiling a list of those I did not understand or did not like. I then sent the list to the proofreader and to her credit, she very promptly replied with comments on all my questions. I still disagree with some of her changes, but at least it is now more clear what I should and shouldn’t change. I also gained a bit of perspective thanks to the wide range of commentary on the blog, and appreciation of how many little details she did pick up. In the end I happily paid for the service (it was a very reasonable price anyway). More importantly, I’ve ended that bit of unfinished business and can now concentrate on chugging through the draft, looking over it myself one more time. The publishing date is T-minus two weeks, max.

There’s, however, a new drama on horizon. I do have a day job, a full time one as a low-level manager in a government agency. It’s awesome, it was my dream job when I got it three years ago, the trouble is – three years is a lifetime in Ana-years. I’ve been getting complacent, and complacent does not sit well with me, so I’ve started inquiring about other jobs and secondments. I’ve had interviews, but it started to look like stepping up will be more difficult than I expected. Then something happened last week, I don’t know what it was, but I hear rumours that I was mentioned by the CEO in an executive meeting. Next thing you know, its three phone calls in a space of two days, and now I have two interviews next week. For big jobs. Like, amazing, big jobs, full of delicious stress and with matching big paychecks.

I should be ecstatic, instead I hear an inner voice saying “well, that’ll be the end of my writing career.” The other internal voice, the caffeinated and high on adrenaline one, thinks I can do both. A friend of mine is adamant that I shouldn’t even think about a new job if I truly want to succeed in writing. It reminds me of an episode of Friends, when Rachael was advised to quit her waitressing job, in order to be truly hungry for her dream. From memory, it didn’t end that well.

Can I do both? I don’t know. Maybe I would be more energised. I could also crush badly… anyway, there’s no point in worrying about it, there have been no offers yet. There is, however, massive drama, as always 🙂

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Just a little progress

I’ve been sick for a few days. It’s winter here, down under, and it doesn’t help that I use public transport to get to work every day. Nothing like packing into a tram with a hundred other coughing people on a dreary gray morning, to remind me of my Soviet era childhood. Needless to say, I’m not at all nostalgic about it. I took a sick day and tried to sleep it off, but my brain is still no working so good.

Despite the general mental fog and lack of interest in anything outside the bed, I’ve managed to progress a little. First of all, I’ve made a decision on what to do about the proofread. Thank you so much to everyone who took time to read and advise me on my latest predicament. I’m going to persevere with the option #2, which is to get back to the editor and resolve what I perceive to be issues. I’m currently going through the manuscript, from the beginning, compiling a list of all the changes I don’t understand or agree with, and hope to send a complete list to her later today. In the process of doing it, I’ve realised that she’s actually done a good job overall, very thorough. I’ve also realised that I have a ready editor right next to me, in form of my fiancé. Why it has not occurred to me to ask him before, I’m not sure (refer mental fog), but it turns out his private school and uni education is worth something :-).

There has also been progress on the cover front. Due to popular demand from the focus group (thank you so much again!!) I have reverted back to the double rip, but used the more script-y font:

latest 16 August

It’s not finished yet, but I think the future changes will be very minor, as in fiddling with font color or placement, and maybe color saturation or overlays. There will never be a perfect cover to please everybody, but I’m quite happy with the feedback so far, which suggests that it’s catchy and interesting enough. I have certainly loved the process of working on it myself.

So there you go. Not too bad for the sneezing, coughing, mess that I am at the moment. Back to bed, I guess 🙂

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What do I do??

I have a dilemma. Last week I have received my manuscript from the proof-reader. There were a lot of changes, especially in punctuation and grammar. She did say that it was more than she would have expected, so you can imagine my concern.

Anyway, I got to work reviewing and accepting changes. Then, at about a half-way mark, I finally had to admit that “something ain’t right”. Specifically, the following two types of changes appeared over and over:

1. Adding a comma before “and” in a simple sentence, such as “Blah, blah,” he said, and offered his hand.
2. Past perfect everywhere, such as “I had never even heard of it before”.

I have googled the bejesus out of these two points and found that:

1. No comma. The only way a comma would be appropriate, if it was an independent clause, such as:”Blah, blah,” he said, and then he offered his hand. Note that there are two subjects, “he” and then “he” again.
2. It should be “have”, because while she’s never heard of it before, she’s heard of it now, as in “I’ve never even heard of it before”.

Still, I was not sure. After all, I’m Russian and the proofreader is educated and may I mention, being paid for this. I have emailed the proofreader. No answer. I finally got her on the phone. After I finished describing the point 1, I asked what rule dictates the comma. The answer? “No rule”.

“Then why is it there?” I asked.
“There’s a pause there, so it felt natural to add a comma,” she said.

I was flabbergasted. I am not paying for an opinion, I’m paying for expertise.

“The manuscript seems overpunctuated,” I said.
“You don’t have to use it,” she said, cool as a cucumber.

I was so shocked that I forgot to bring up point #2 and got off the phone. I feel like a deflated baloon, not even sure if there are other changes she’s suggested based on how it feels, rather than the grammar rules. I’m not sure what I should do. The way I see it, I have two options:

1. Pay her and forget about it, instead starting from the beginning and going through the manuscript and suggested changes myself, researching each questionable point. Pros: one hell of an English lesson I’ll never forget. Cons: hella pissed off about paying someone to confuse me.
2. Send it back to her and tell her to re-do using English rules and not opinions, if she wants me to pay the full price, or negotiate a discounted price to finish it myself.

My sweet and kind partner thinks I should not fight her. My feisty sister’s advice is “it’s on!”. What do you think?

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From the Archives: “4 Myths About Self-Publishing Today”

Stepping into self publishing for the first time is hard and scary. I deal with the fear by remaining unwarrantedly optimistic and exceedingly enthusiastic. You, however, may want to get a second opinion. Here’s one I thought was knowledgeable and well-researched:
From the Archives: "4 Myths About Self-Publishing Today".

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I need a deadline

Otherwise there will be a hundred cover versions! Good news is that I will have the final draft from the proofreader in just a few days, so the torture is almost over. For now, please join me in nitpicking on these:

FINAL COVER 4
FINAL COVER 3
FINAL COVER 2

I have decided to move away from the double-rip, the last version of which looked like this:

FINAL COVER rip version 1

Once again, I’d love your comments. If you’ve had enough, I completely understand and promise that this one will be the very last post about cover design. Ever. Probably.

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How do I love thee, Twitter Analytics?

Let me count the ways. I love thee, for you measure improvement. For without you, I wouldn’t have a clue whether my particular Twitter joke wasn’t funny or just got lost in the noise of a million voices. But most importantly, because you fill my heart with stupid, unwarranted hope that one day Shizzle, Inc will be discovered.

I’m crashing on Twitter Analytics like a stalking teenage girl. I can’t go for more than a couple of hours without checking stats, but there’s more to it than the OCD (I hope). It’s actually useful. If you’re using Twitter for anything other than reading random stuff, you have to get it. Right now. Stop reading this, there’s nothing else useful in the rest of this babble.

The most amazing thing is that all the data and analysis in TA is free. There isn’t a catch, like you have to spam your followers, or drag in your friends, or give up the cash you have not yet earned. And it’s broad, covering analysis I did not previously consider, like engagement rate.

If you Google the net, you’ll find a number of informative, in-depth articles on various virtues of TA and how to use the information to build your brand and reach your customers. I don’t have either the depth of knowledge or the patience to write a similarly informative article, so here goes my dumbed down easy to understand and superficial summarised list:

1. TA reminds me to tweet every day. Oh, how it hurts to forget about Twitter for a day, only to see that it completely forgot about me. Have a look at this graph and note the correlation between the number of tweets (in grey) and the corresponding number of “impressions” (in light blue):
IMPRESSIONS 7 days

2. TA tells me which tweets were effective and which got a “pfft” response. Yes, you can sorta figure that out based on a number of retweets or likes, but the “engagement rate” reveals if that was due to a sheer number of impressions, or a particularly effective tweet. It confirms time and again that photo-tweets are the most effective. The top two of my tweets over the last three months are both photos:
TOP TWEETS

3. TA holds a promise of the day when it all goes completely viral, like this spike of over 30,000 hits (yes, I double-checked the number of zeroes). All it takes, apparently, is for a famous musician with a million followers to retweet one of your tweets. Which makes me ever so grateful, even if he refuses to follow me back.
TWEET SPIKE

4. It feeds my sick need to see continuous improvement. Every. Single. Day. I can’t change much in my day-to-day job, but I sure can enjoy the growing follower count:
FOLLOWERS

That sums it up for me. There’s also WordPress stats, but I’m sure you know all about them. You don’t? Omg, go check them right now! You can thank me later.

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