Best Goodreads Giveaway yet – #24 on Most Requested list!

I still can’t believe it! My second giveaway for Shizzle, Inc lasted two weeks and it was requested by 1,699 people – enough to make it onto the front page of the Goodreads Most Requested list, and even climb up to #24 (there are 30 on the first page). Thank you all who’d entered – especially those who answered my plea on Twitter earlier today, when it was 37 requests or so away from making it to the front page. Amazingly, nearly 300 people requested it today alone.

As promised in the post about the results of the first giveaway, here is the comparison of the two:

Goodreads giveaway 2 results

I have added a new column to Shizzle Goodreads giveawaysΒ spreadsheet, to track how many followers I get – I was not paying attention to that number before, big mistake! I have not filled in the total cost to me – which will be huge, since the winner is in Romania and I have to get the book there within 4-6 weeks.

Also, I had a lot of fun checking my book stats:

Shizzle stats on 24 Jan 16

Did you know you can look up this chart for any book on Goodreads? It’s in the top right corner of each book’s page – look for “stats”. Just today, 175 people added it to their “to read” shelves!

So, what did I learn from comparing (ahm, staring at the charts) the two giveaways? My data seems to confirm that:

  1. You should open the giveaway to the entire world. Interestingly, the second giveaway started slower, but had more daily adds in “the middle”, the normally dead time.
  2. It is better to have two short giveaways than one long one. Heck, my short one doubled the performance of the long one! Any guesses why? Is it because it was open to all countries?
  3. I have another guess – it is actually better to give one copy than multiple. I know, I know, everybody says to give as many as you can, but I spent hours looking at most requested and least requested books, and I have a gut feeling that giving multiple copies (some people give away 25!) creates a feeling that the book is not that special. Giving one, and preferably autographed, copy creates the opposite effect – that you are competing for something rare and special.

Another thing I’d learned from looking at other people’s giveaways, that they don’t do one, or even two of those – some of the very popular titles have been on practically constant giveaways. I’m about to schedule another one, and want to test one of the factors – I’m thinking another two weeks, all countries, one copy, but this time unsigned. Does the word “AUTOGRAPHED” have any effect on the numbers?

I will let you know in about three weeks!

36 Comments

Filed under Self-publishing and marketing

36 responses to “Best Goodreads Giveaway yet – #24 on Most Requested list!

  1. Congratulations Ana, but I recommend you check postage rates for the world before committing πŸ˜±πŸ˜ƒ

    Liked by 1 person

  2. Wow! I always learn so much about blogging and the Indie marketing world from your posts. One suggestion, not all your readers use Goodreads (I’m one, though that will probably change in the near future), have you tried Rafflecopter? If you have, please post a link to the post. Thanks!

    Liked by 1 person

    • Thank you – no, I have never even heard of them! I will have a look, but to be honest, this is all extremely time consuming, so I’m starting to concentrate on fewer “biggies” – for example, I took my book off all other platforms and went back to Kindle only. Wasn’t worth it…

      Liked by 1 person

  3. Liz

    Congratulations to making it to the front page! You’ll always get more entries if you set it to worldwide but in the US alone, postage rates range from $18 – 23 per book so you need to keep an eye on that. When I did my first giveaway, it was close to worldwide, and I had a lot of entries – and postage just about killed me for the winners were all international. For the second one, when I opened it only to US and Canada, the number of entries was 1/4 of my first one.

    Liked by 1 person

    • I think more research is needed πŸ™‚ my winner is from Romania – I highly doubt she will understand American humor.

      Liked by 1 person

    • So it would make sense to open it to the desired market only. My last 2 star review was by someone from India, who called the book “deplorable” – again, makes me think why even sell in other countries.

      At the same time, I’m hellbent on discovering the secret to the snowball effect, and it would seem sheer numbers would be at play…time will tell.

      Liked by 1 person

      • Liz

        I think it all depends on the book, the genre, etc. Some people swear Goodreads is not good for marketing books while some people have found success with paying for an ad in their desired genre. I guess that’s why we have to experiment and see what works and what doesn’t. I did get one of my winners who reviewed the book, and that was a pleasant surprise because I’d long written the whole thing off as a loss.

        I haven’t done a giveaway since my last one around Christmas, and that was the limited US/Canada giveaway only, versus the worldwide one I had done the first time. But I’m also burnt out from all the intense marketing I’ve been doing in the last month when I released my second book and need to take a much-needed break from that to return to writing my sequel. Writing sometimes get set aside, which defeats the purpose of calling myself a ‘writer.’ πŸ™‚

        Liked by 1 person

      • Tell me about it! I’m currently forcing myself to stay away from the web, sort of “write a thousand words and you can check your feed” deal with myself. My problem is, I love marketing too much πŸ™‚ Who knows, maybe I will open a marketing agency for authors in the future…
        I am hoping that the giveaways will add up to a “buzz” along with everything else. So far I’m losing money when it comes to ads, but I’m hopeful for a long-term gain. Goodreads ads were a waste, though – I’ve had just a handful of clicks since September, even at $0.50 per click.

        Like

  4. Usually shorter goodreads giveaways do better because you’re maximizing the visibility. By allowing it to be under both the “ending soon” and “newly added” giveaway tabs for the majority of the giveaway, more people will be able to see it!

    Liked by 1 person

    • Thank you, Vivien -only this one was 2 weeks, I doubt it was on both? I also wonder if people who missed out on the first one are likely to be browsing and see it again – that would explain why I had twice the number of requests, but almost the same number of adds.

      Like

  5. Great work! I wonder if there’s any way of linking that to your e-mail list…

    Liked by 1 person

    • Thank you, Olga! Last time I tried sneaking in my blog address and it didn’t make it through to the ad – I think it got deleted, as Goodreads are super strict against spamming. The only hope is that people will eventually discover you as they visit your author page, then your blog. Happy for someone to advise otherwise…

      Like

  6. Tony

    Im glad its working out for you.

    Liked by 1 person

  7. Awesome! Congrats πŸ™‚

    Liked by 1 person

  8. I’m sure I read somewhere that you should have lots of short giveaways – to keep the busy ‘start’ and ‘end’ points close together – and only give one copy away. Their argument was you want exposure for the book, not thousands of hands trying to grab a freebie. It wasn’t your blog where I read this, by any chance?

    Liked by 1 person

  9. Not sure if the stats will show it but my thought is that autographed would get you more entries into a giveaway. Especially the more established and well-known you become. Imagine how many people would want an autographed verses non-autographed book of Harry Potter?
    Oh, I have added Shizzle inc to my to-read list…in my head, forgot to add it to goodreads, still pretty new to stuff there, lol. Will be adding it the next time I log in. πŸ™‚

    Like

  10. The main authors I follow all seem to use Rafflecopter and FB for their promos. As a reader, I find I have more interest if the promotion is short (about a week or less), otherwise I forget I even signed up. If it’s longer, then heavy promotion of it, like daily or every other day is needed to keep it in my mind, but those are usually bigger prizes.

    Either (autographed or not) is fine for the FB contests, some author offer 2 or 3 e-books at a time. I am not sure how this would translate to Goodreads. Hope this helps! πŸ™‚

    Liked by 1 person

    • Thank you – I might just give Rafflecopter a try! At the very least, it will be research and a blog topic. And thank you for confirming my gut instinct about giveaways – I’ve scheduled another 2-week one, after that will try a week-long.

      Liked by 1 person

  11. You made me laugh with your comment about the Romanian not understanding your American humour, especially as you’re not American yourself but you’ve obviously understood their humour πŸ˜‰ But seriously, I do hear what you’re saying here. I’m beginning to think that Americans don’t always understand my English humour! I also have the added problem for foreigners that my book has some 60’s London slang, as well as swearing (in some countries that’s a total no-no). When setting up my giveaway, I might warn people that my book contains swearing, plus sexual content of a non-explicit nature … just to be on the safe side.

    By the way, how long did you have between your two giveaways? I’ve lost track.

    A complete change of subject, I would ask you this via a contact form if you had one on your blog, but I’d like to invite you to be “guest storyteller” on my blog for February. This involves either coming up with a piece of flash fiction, or, in your case, you would probably prefer the other option, which is to post an excerpt from your novel. Here’s the link for you to read what it involves http://sarahpotterwrites.com/guest-storytellers-2/
    If you’re interested, perhaps you could let me know via the contact page on my blog, which you can access at the top of the home page.

    Liked by 1 person

    • Thank you, Sarah – I’d love to post an excerpt! Would you suggest from the beginning or middle? Also, how many words, roughly?

      Liked by 1 person

      • That’s great, Ana. The excerpt can be from anywhere in the book, other than the end! Up to 600 words, if possible, but can be slightly longer if there’s a standalone scene that you think will entertain. I’ll also need a photo of you, plus one of your book cover would be good, too. And a two-sentence hook, if possible. All the info you need is on my guest storyteller page, I think … I hope. I prefer to have the excerpt and hook as an email attachment, and the photos sent as separate jpeg files. You can find my email address by clicking on my gravatar.

        Like

  12. Thanks for keeping us posted! I did my first giveaway at the beginning of December. Considering I was new to Goodreads and had no followers I was pretty pumped by my 373 requests in 1 week. I did give away 10 books and of those I heard from one person who ‘might’ give me a review…we’ll see! But my book was added to 146 shelves so this all feels pretty positive. I plan to do another one for a bit longer (two weeks) and this time only give 1 book and open it Globally. I only did US and Canada last time due to the shipping chargers (think it cost me just over $100).
    I’ll let you know how the next one does – we can compare notes πŸ™‚

    Liked by 1 person

    • Thank you, Laura! Someone gave me a great tip – try posting the book in padded envelope as a letter, if possible. Mine is 6×9 inches and 248 pages, and it just fit through, so the postage across the world was under $15USD! ($17 AUD). Let us know what you think after this comparison – I am starting to believe this is a great tool.

      Like

  13. Doesn’t being busy feel good when it’s caused by your past hard work? Wonderful! And thanks again for sharing!

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s