Have you noticed a new button on my sidebar? Right there, at the top? Click on it, or enter here for your chance to win a free paperback copy of my book! I’m only announcing this giveaway now because there have been too many other exciting going-ons, what with a bestselling author stopping by, and Shizzle, Inc being available on every platform imaginable…
The giveaway has been live for less than 15 hours at the time of this writing, and already 131 people have requested it!
Wait, it’s now 135! Blink, and it’s 137! And over 80 of them have added it to their “to read” shelf! How exciting!
Truth is, I’ve been excited about this giveaway for months, after reading various author’s testimonials on how effective they are to promote new books. So I can’t believe that I’ve posted it without doing all that much research or even reading the giveaway guidelines. (I know! So out of character!)
Better later than never, so I’ve done some research now and have learned this:
- There are claims that it doesn’t matter how many books you give away, you would get the same result with 1 or 10. I’m going to experiment with this – already got a spreadsheet going…
- Supposedly it is better to give away autographed books, rather than just free copies, even if you’re a nobody. This will be tested in future experiments. For now I have just done copies, which I will order and ship directly from Smashwords – doesn’t make sense to ship them from US to Australia and then back…
- Open giveaways to all countries. For now I’ve just done US, GB, and Canada – as it will be cheaper and easier to just order a book and have it shipped to the winner directly. Next one will be open to all, I promise!
- You may be able to create a special image for the giveaway. I don’t know how to upload it, from memory (which is not very good), it automatically takes the image of your paperback cover. But I will try next time.
- Schedule them ahead of time! It takes several days for Goodreads to review and approve your ad.
- Make your ad exciting – add quotes, awards, whatever. Add a link to a newsletter sign up, your website, etc. Market all the ways you can hook them up on your blog, series, whatever.
- Best one! Schedule the giveaway BEFORE the paperback release! Create the buzz for the launch day! I will schedule the next one as soon as I have the first draft and cover ready.
- Longer is better – mine will be for just over three weeks, but you could do it for three months, or even longer – there will be bigger numbers of people requesting, which will make your book look very appealing indeed. I’ve looked at the “top requested” giveaways, and they all run for three months or so.
- You can only do it in the six months after the paperback release…I only saw it on a blog, and can’t find any reference to this rule on Goodreads. In fact, Goodreads state that you can give away “new copies of an older book”, whatever that means.
If you have any other tried and true (and recent!) advice – please share! I’m gonna go check the stats…oh, look, 141 requests!