Well, at least I think so! What makes it so good is that it should help me solve several problems most start-up authors face, namely:
- How do I get more reviews?
- How do I generate pre-release buzz?
- Ho do I get people to sign up to my email list?
- How can I do that at low or no cost?
Are you excited yet? Do you want to know what it is? Okay, okay! It’s simple:
Create a permanent ARC list.
What’s that, you ask? Let’s start with ARC – Advanced Review Copy. If you want a detailed explanation, have a look at Between The Covers. It’s basically a copy of the book made available to reviewers before the release. Using ARCs to promote your book is a well-known marketing strategy, and other blogs, such as Savvy Writers and eBooks Online or Finish Your Book have posted detailed instructions on how to do that.
Oh, you say. So then what’s so special about your idea?
Glad you’ve asked! The one thing I could not figure out was whom should I send these ARCs? I’ve even started compiling a list of book review blogs, but it turned out that lots of them have gone quiet. It was frustrating to spend so much time looking through their posts to try and figure out if they’re active, if they have a following, and how to contact them. Then it hit me.
I already have reviewers.
I have my own group, who have discovered me, bought Shizzle, Inc and posted reviews. They’ve been asking for a sequel, which means that they are the most likely people to read and review any of my future stories. Eureka!
Get to the point, you say? Okay, okay! Here it is:
If you have written a review of Shizzle, Inc and have posted it on Amazon.com or Goodreads, or both, I will send you an electronic copy of all my future books for free.
I’ve created another MailChimp list using the steps explained in my previous post. To sign up, click the link at the top of the sidebar or click here. You will need to provide a link to your review – sorry, this is the requirement to get on this super exclusive list. I reserve the right to delete any applications without a valid link. I also reserve the right to stop offering subscription to this list, so get in early!
I know what you think, how crazy am I to offer the books for free, in perpetuity. I don’t know if this is crazy or genius – time will tell, I guess. My hope is that it will get me the reviews and the buzz I need to get the momentum going. It’s also a great way to say “thank you” to the people who have taken time not only to read the book, but to help spread the word. Thank you, guys!
The sequel to Shizzle, Inc will be published in May – I will email copies with Uncorrected Proof watermark to the ARC list in April, while the sequel is on pre-order. Let me know what you think of this plan 🙂