Shizzle, Inc got up to #23 on the free Top 100 in Humor on the weekend! In fact, it stayed in Top 100 the entire time, thanks to you my dear readers and supporters. I was overwhelmed to see all the messages on the blog and retweets on Twitter – thank you so much!!
I couldn’t be more excited. I mean, I could be, of course. Like, if Cohen brothers called me and told me they want to make Shizzle, Inc into a film, I would totally lose it. For now, I’m just trying to function as a normal, middle-age adult, with a job and other responsibilities. Trying to get through my workday without giggling like an idiot has been a challenge. Also, trying not to turn every conversation into a discussion of self-publishing is proving to be nearly impossible.
Back to the topic at hand. Oh, the exciting times of marketing my novel! Most other writers blog about how much they hate this part of the writing-publishing projects, but I don’t get it. I can’t wait to implement my marketing strategy and see what results it may bring. Although, to tell the truth, I don’t have a strategy per se, at least not yet. All I have is a long list of gimmicks I’m going to test and blog about.
Which brings me back to the delicious spam. Ok, so maybe it’s not delicious, but I hope mine has been at least palatable. Ever since Shizzle, Inc was released on 4 September, I have been sending out 5 Twitter messages per day, each with a quote from Shizzle, Inc and a link to Amazon Kindle. My hope was that because they are entertaining, they will not piss off my followers. Here’s what a couple of them looked like:
So, how did I do by spamming the entire world with these quotes and passive-aggressive attempts to get unsuspecting folk to buy my novel?
When I’ve looked at Twitter Analytics statistics, my first thought that the this particular gimmick backfired. Yes, the average number of views went up to 7,200 per day. Over 7 thousand views each and every day! In the previous weeks, my average views per day were around 4 thousand. So far so good, right?
Well, not exactly. These quotes/links did not get very many likes or retweets. In fact, the average rate of engagement dropped from my long-term average of 4-5% to about 2.1%. That’s an indicator of how many people have actually engaged with the tweet by either retweeting it, liking it, clicking on the link, or viewing my profile.
7,200 views * 2.1% engagement = 151 engagements
4,000 views * 4% engagement = 160 engagements
I stopped giggling long enough to consider abandoning this gimmick, until I checked how many “link clicks” I got. And this is where I finally saw some good news: the number of link clicks per week jumped from an average of 100 to 293. People actually clicked on the links! Considering that an average cost per click in advertising campaigns is $0.50, I’ve saved about $150 on advertising during the last week alone.
So I’ve decided to continue with this for now, unless you tell me that you’re sick of seeing quotes from Shizzle, Inc. In case you’re interested, I am doing it using a free version of Buffer – a website that lets you schedule tweets ahead of time. The free version lets me schedule up to 10 tweets and I can choose to send all 10 of them in one day, if I want to.
I’ve reduced the number of these spammy tweets to 4 per day – I will let you know what effect it will have on the number of engagements and link clicks. Most importantly, I will let you know the effect it will have on the number of sales. Stay tuned – I’m working on a post revealing exactly how many sales it took to get into the Top 100 list – the number may surprise you!