The never ending cover story

Ok, I know you’re sick of this by now, but…Just. One. More. Time.

At least I’ve managed to pick one of the two concepts. I went with the more literal one, which also happens to use a face. The research shows that people respond to faces, and it also shows that I respond to research findings. So there you go, one decision made.

I’ve also spent hours searching Shutterstock for better images. Here are the previous version (on the left) and the new one (on the right):
Version 3 vs version 4
I’m practically in love with this new model. Not only her facial expression is spot-on, she’s also not stick-thin, like most of the pretty blond girls on Shuttersock. At one point, desperate, I was going to hire a model and a photographer, but I don’t think I could wish for a better girl.

I’m also happy with the background, which (when I pay and download a proper photo) shows a view of a downtown city. The colour is also fitting.

The man’s arms read better, but some people were confused and thought Isa just has “man hands”. May have to look more.

Not at all happy with lettering, but being an optimist, I’m sure a solution will come to me, maybe in a dream or in the middle of a meeting.

So there you go. One baby step closer to the finish. Brilliant ideas and suggestions would be much appreciated!

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Writing Lessons You Need to Unlearn. Or do you?

An award-winning author, whose first language is not English… there’s hope for me yet! I second his motion of hiring editors, regardless of where you were born.

Nicholas C. Rossis's avatarNicholas C. Rossis

Grammar allergies Comic by Cyanide and Happiness

Happy Memorial Day, to my American readers!

You see, I may live in Greece, but I know it’s Memorial Day today.  Likewise, English is not my first language.  I was taught English at the tender age of two and a half, alongside Greek.  I had English-speaking au pairs to improve my English, I went to a school with plenty of English courses and I read English books, but I grew up in Greece, had Greek friends and spoke and read Greek on an everyday basis.  Therefore, you can understand why I was concerned when I decided to write in English: I was worried of making the odd silly mistake, having people laugh at my writing skills.  I have studied more grammar and vocabulary websites and books than I care to remember, just to make sure my English was correct. And then I realized that perhaps…

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Shizzle-style book marketing

I know, I’m still weeks away from actually seeing my novel on Amazon, but being a planner I just had to think of a few marketing ideas. For if a book hits an overcrowded marketplace and no one is around to read it, does it make a sound? I mean, of course it doesn’t unless it’s an audiobook, but you know what I mean.

I looked around to see what others are doing. It’s not pretty. On Twitter, you get spammed by messaged from authors begging you to read whatever it is they wrote. Some of them send out a message once EVERY MINUTE. What can it possibly get you, other than getting blocked, and fast? I can’t even understand some of those messages, #because #they #are #so #full #of #hashtags. Most authors are following other authors, and thus the circle of spam is complete.

I was thinking of doing a blog tour, but the problem is, I’m really shy for an extrovert. Sure, I can chat up a stranger at a party, but I can’t bring myself to ask for help. How do you even contact another writer with “Hey, can I blog on your site about my awesome new book?” without being blocked and reported? I might have to figure this one out eventually, but not now.

Instead, I’ve decided to try some unconventional ideas, the kind of idiotic and rebellious crap my characters would try. I can’t use home-made bombs and kidnapping for obvious legal reasons, but here are a few possibilities:

1. Shock and awe tactics. Like paying a million dollars for a gorgeous blonde to run naked through a footy game, with “Shizzle, Inc” painted across her bum. It worked for Virgin. The problem is that I don’t have a million dollars. I could of course do it myself, but then I could lose my job and possibly my fiancé. For now I’m going with a relatively lame idea of hanging a massive poster off the pedestrian pass over King’s Way. Saying something like #ShizzleInc and maybe a pic of a blonde. It needs work.

2. Begging my readers like they’ve never been begged before. Forget spam, I say. Do it in person. I’m going to print the novel cover and as much of the beginning as I can fit on a folded A4 sheet, so it looks like a mini-book with details on how to download the real thing at the end. Then I will stand at one of the CBD train station in the evening peak hour and hand them out to women in their 20-40s with lame come-ons like “Something to read on your way home?”. That’s legal, right?

3. Reinventing the already invented. Thinking of posting a few chapters on Twitter, 140 characters at a time. I don’t know if it’s even possible or wise, but I will try. Cause that’s how I roll.

4. Creating a Shizzle, Inc virus that delivers copies of the book to every desktop in the world. Yeah, you can scratch that one. I’m still not sure how computers work.

That’s about all for now. I wish it was a nice fat list of ten. If you have any suggestions, I’d really appreciate them, the crazier the better!

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Selective Cropping

It’s not often that you come across something so educational and hilarious at the same time.

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Do you prefer the apple or the orange?

Well, now that I’ve decided not to use the pro to design my book cover, its time to put my Photoshop skills to where my mouth is…You may recall my frustration at the designer’s attempts to create a cover for Shizzle, Inc. Some of you have actually really liked his first concept. Choosing one is so hard!

I finally got a chance to spend a few solid hours on the concept development today and would love your input on my top two so far. These are just concepts, so please ignore the sloppiness of execution, resolution, and watermarks (I just need to sign up and pay for the images). Once I get my head around which way to go, I will further develop that one. Or start from scratch…
Cover mock up bubble girl and man arms2 Cover mock up 6

I know, they couldn’t be more different…so which one do you like? The apple or the orange?

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Ten things I’ve learned from my copyeditor

Despite being the single highest cost of self-publishing so far, the copyedit will be the one expense I will never regret.

That would have been the list if this article was entitled “A single most important thing I’ve learned”. But it’s not, so there are ten more below. Which I guess makes it eleven…never mind! Anyway, after getting eight quotes and four samples from Australian and American editors, I chose Lu Sexton of A Story to Tell to copyedit Shizzle, Inc and I’m blown away with the results. To be honest, I had a lot of reservations about paying for editing. After all I’ve already had a structural edit; I’ve revised the draft no less than a hundred times myself; I speaka English real good. Handing over cash for a promise of making your draft better is scary, even if that promise comes with a professional reputation and an exceptional sample edit.

In the end it was probably that sample that did it. Lu didn’t just pick up grammatical errors and turns of phrase, she made a few clever suggestions for heightening the drama and comedy without losing my protagonist’s voice. I had the balls to ask if the rest of the manuscript would get a similar treatment and got a polite answer that yes, it would. And it did. I got back not just an improved manuscript, but a lesson in writing, customised just for me. Here’s the list of lessons I promised, in no particular order:

1. Confusing turns of phrase, such as “my destiny was to be discovered”. Isa thinks she is meant to be discovered, but Lu thought it reads as if Isa is about to find out what her destiny is meant to be. I couldn’t agree more.
2. People jump off bridges, not from them. Snakes are venomous, not poisonous.
3. How often my characters “waived” their hands and got their feelings “crushed”.
4. Continuity and circumstances not matching what characters are doing. It’s lunchtime, but Isa is not hungry. Dress is matte in one sentence and shimmery in the next.
5. Explaining things too much. Once the character is in a lobby, you can call it “it” and not have to remind the reader that we are still talking about the lobby. They will get it.
6. Character’s voices not matching their choice of words. The posh evil antagonist slipping into slang, or dim Isa using formal speech.
7. Impossible combinations of actions, such as “I managed to close my mouth and said”.
8. Rhythm. Amazing how cutting a few words or moving sentences around improved the flow. For example, when describing a person, its awkward to move from face to shoes and back to face. Unless of course it suits your character, which in my case it didn’t.
9. Using more contemporary references. It’s hard to pretend to be a girl half your age. Twenty-year olds would compare massive speakers to those that can be found at a Skrillex concert, not Rolling Stones.
10. I have writing tics. Several of them. Everything was “something-looking”. Metaphors are great, but there are more interesting ways to describe them.

Most of the suggestions were not just track changes, they were accompanied by comments explaining the reason for change. Not only that, I got a separate style sheet, to help my proof reader. I didn’t know those existed!

I could go on, but this is starting to get embarrassing. Plus, as we know, numbered lists attract more attention, and what is better than a nice fat top ten? So keep on writing, and start a savings account for the copyedit. You won’t regret it.

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When does it pay to pay a pro?

I got some good news and some bad ones. The bad news is that the cover designer completely ignored my specific directions and came up with this revised version:
ShizzleInc_cover3

I hated it on first sight, but just had to check on Twitter. Overwhelmingly, everyone else hated it too. Someone even said the lips and bubble gum look pornographic. Great. I’ve pulled the plug and asked for my money back under the designer’s 100% satisfaction guarantee. Not looking forward to their reply. Not sure yet if I’m gonna get anyone else or do it myself. One thing for sure, if I hire another designer, he or she will need to be local and willing to meet with me to discuss ideas before photoshopping bejeezuz out of stock images.

On other hand, I could not be happier with the copyeditor! I will post a more comprehensive review after I’m done going through literally thousands of her tweaks. Truly a value for the money and a must do exercise.

Next week is all about revisions and setting up a Kindle account. Should be a piece of cake, compared to the cover saga…

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I need your help!

I finally got my draft cover from the designer! Maybe because the buildup to this day was so intense, I can’t help but be a little disappointed. I know it’s just the concept, and it looks professional, but at the first look neither one of the two versions grabbed me:
ShizzleInc_cover1 small ShizzleInc_cover2 small

After a few hours of staring, however, it occurred to me that it’s not about whether I like it, it’s all about whether you do. Do you? Please let me know what you think. I’ve decided to wait a couple of days before I get back to the designer, but here are my thoughts so far:

What I DO like about this concept:

1. It looks like a “chicklit” cover, which is helpful for potential buyers.
2. It’s simple, with bold lettering.
3. Cute treatment of the “S” in my last name.

What I DON’T like:

1. It’s not funny or original and does not let the reader know that it’s a bizzare comedy.
2. It’s static and the girl has no emotion. None of the adorable innocence and bewildered ignorance of Isa.
3. The lift does not say “corporate offices of a billionaire”. It looks like she’s just going to work in any office.
4. The title and author name are competing in size.

This was my mockup, provided to the designer:
Cover mock up bubble girl and man arms

I wanted a juxtaposition of a bubbly girl and a cutthroat corporate world. The torn paper represents the chaos Isa brings to the empire of Shizzle, Inc. Once again, though, it’s my opinion. What do you think?

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Damn, it feels good to be a gangsta…

Well, not a gangsta, but in charge. I got my peeps working on the copy edit and cover, you dig? Got myself a project plan and deadlines, targets and KPIs. (Do gangstas have KPIs? Or target revenue?) In any case, I will be published on Kindle in early August, and after a year of waiting by the inbox it feels damn good.

I also want to give a shout out to my mama, who didn’t buy the whole electronic thing and insisted that I print at lest one book for her to hold and proudly put on the shelf. Turns out you should listen to yo mama, cause this POD (print on demand) thing is bitchin’! I’ve compared a few major ones, like Lulu and Create a Space, and decided to go with Create a Space for now. Please do your own research, there are plenty of bloggers out there with much better attention span, who have posted proper comparisons. For me, the deciding factor was ease, as Create a Space is the affiliate of Amazon. The good news is, you don’t have to pay anything upfront. Personally, I will splurge on the cover design ($150 upgrade from ebook to paper cover) and probably a professional layout. To be honest, I can’t wait to hold my baby myself. I keep having visions of giggling hysterically on the bed, hugging the first edition to my chest. T-minus couple of months for that dream to come true.

Another exciting news is that after two years with Twitter, I have finally discovered Twitter Analytics. Literally, hours of entertainment. For example, it turns out that over the last week I’ve had about a thousand “impressions” per day. (I’ve been very unproductive in my “real” life). That means a thousand people per day have seen my tweets, and the average conversion rate of 11% means just over a hundred people per day clicked on, favourited, or retweeted my Tweets. (Warning: Twitter Analytics is more addictive than Clash of Clans).

Damn, it feels good to be in charge…Can’t wait to see what the draft of the cover looks like or what magic the editor does to my final draft.

T-minus a couple of weeks!

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You gotta know when to quit

Today is sort of a milestone. I’m giving up on the traditional publishers and going the self-published ebook route instead. Yes, I’m a quitter, I said it.

It’s only half-true, though – I’ve decided this a few weeks back, after the latest rejection email. Since then I’ve done quite a bit of research and preparation to produce the best possible work I can. You may or may not be aware just how Russian I am. I hope my “written accent” is not as harsh as my spoken one. Still, I had to come to terms with the fact that maybe, just maybe my prose is not all that “native”. That meant I had to start throwing money at the problem.

I’ve already had a structural review by a Writers Victoria editor. This time I got quotes for a copy editor, a professional who would help me “smooth out” the awkward turn of phrase and fix my grammar. As part of the quote, I have asked for sample edits of the first couple of pages. Here’s my favourite one:

Winning sample edit

Not everyone was as thoughtful and managed to fix my errors without losing the protagonist’s “voice”. One editor crossed out the first paragraph alltogether and wrote a new one. Another corrected grammar and word choices to the point that my chicklit novel read like a textbook.

The copyedit will be finished by the end of June, by which time I will have a proofreader ready. I plan to get an American editor, since the novel is set somewhere in the southeastern US. Al together the structural edit, the copy edit and the proofread will cost me about $3,500 AUD. Ouch.

My next problem are the potential lawsuits I could face from making fun of a host of celebrities. Yeah, I know, the comedians on TV do it all the time, but I want to make sure my gags don’t land me in court. Also, the novel has many “spoofy” moments, making fun of various films, quoting song lyrics, and books. Better safe than sorry. I’m currently seeking advice from Arts Law, an organisation offering advice to artists at a very low fee (just a $150 annual subscription). I will post later on my experiences with Arts Law lawyers. Hope my review wouldn’t land me in court, either.

Then there’s the cover art, ISBN number, promotional copy, and a headshot of the happy author…I will be busy for a couple of months. My goal is to have the ebook available on Amazon Kindle by the end of August. Most importantly, I will have a big fat (and very expensive) dot at the end of this project. Hopefully it will let me move on and start writing a sequel. And that, as VISA claims, is priceless.

(Can I quote a VISA commercial if I give them credit? How does it work? Is VISA going to sue me now? What if I said “pricewise” instead of “priceless”? Hope the lawyers call back soon…)

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