I’m not one to wish that every day was Christmas or my birthday, but I wouldn’t mind reliving the 6 March 2017 a few times. Well, 7 March, actually, because even though my BookBub promo was international, in Australia the email didn’t go out until 1am on 7 March. I spent the entire prior day checking the stats and telling myself to just calm the hell down, while worrying that something went wrong. I didn’t need to worry – when I woke up the next morning, I could see that long-awaited spike. Over 2,000 copies were already downloaded in those first six or so hours, and the green line keeps moving since. It has completely dwarfed my prior stats, which were in 5-10 per day range (without advertising). Isn’t it beautiful?
That’s a total of an amazing 5,094 downloads over the first three days. The breakdown per country is as follows:
- UK: 2,698
- Canada: 1,172
- Australia: 754
- India: 329
- The US: 139
Three things surprised me: first of all, that more than twice as many books were downloaded compared to the BookBub’s own estimate of 2,500. Secondly, even though the US was excluded from the promo, somehow 139 copies were downloaded via the amazon.com site. Thirdly, that despite including Kobo and Nook in the promo, I had no spike whatsoever in my Smashword sales. Maybe the data is delayed, and I will check again in a week, or maybe I should just concentrate on Amazon.
I’d spent the last three days marveling at the stats and trying to decide what to do next: should I make Shizzle, Inc full price and hope a few people actually buy it? Should I pull it from wide distribution and enroll in KU? Should I finish the third book in the series instead of going down the path of the new one? After much deliberation of myself, I kept everything as is and applied for the US promo in hopes that the excellent result will convince BookBub to give me a fair go. I’d also submitted Indiot as a $0.99 deal. I should know in about a week’s time if either deal is accepted.
Meanwhile, I’d updated my Super Duper List of Book Marketing with the results. When I first announced that after 18 months of trying I was offered a BookBub promo deal, a few people on Twitter mentioned how expensive BookBub is. Well, just compare the cost and the result to anything on that list – no other company comes close. If you are so lucky as to get a deal with them, just take it. Take out your credit card and just ask “How much?”
You won’t regret it.
Thanks for sharing these results.
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Congratulations, Ana. That’s truly fantastic.
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Thank you! Can’t wait to see more reviews! Just in time for that literary speed dating event with publishers.
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Congratulations. I’d take a drink to celebrate, but it’s 9 am here. Also, I’m out.
Will a coffee toast work?
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Hahaha! That would be awesome, thank you 🙂 it’s morning here now, so I coffee-toast you back.
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Richly deserved!
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Thank you!
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Hooray! I’m so glad after all the effort to get on a BookBub promotion it’s paid off so brilliantly 🙂
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Thank you Claire – it may even pay off literally – so far 5 full price copies of Indiot sold. If I sell 18, it will pay for itself.
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Kudos, Ana. Way to go!
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Thank you!
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Those are great results, Ana. Have you seen a spike in sales of Indoor? What about email signups?
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Five full price copies of Indiot so far. Hope more will roll in as people read the first one.
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Right on! Now you’ve spurred me on to apply for my own BookBub promo. I was going to wait until my third novel releases. But no time like the present to start the process, I guess.
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That’s right. I have applied no less than a dozen times. Might as well start early, and if they pick you right away, take it as a HUGE compliment!
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Sorry, I meant “Indiot.”
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Congrats Ana. Just goes to show you hard work and persistence pays off. Way to go.
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Thank you Pete. It does, just takes time.
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Awesome, Ana! Was this full price / discounted or freebie? Way to go, whatever! 🙂
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They were freebies, thank you for checking – I will update the post. So far 5 full price copies of the second book sold.
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Reblogged this on Kim's Author Support Blog.
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Thank you for sharing!
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Congrats! Fabulous results!
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Thank you! It’s 5,300 now and 5 full price copies of the second book bought so far.
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Outstanding! Any follow-through purchase to Indiot that you can tell?
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LOL, the second half of your comment just registered! I skimmed too quickly and read 5 full prices post-BookBub 😉
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Congratulations and yay!!!
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Thank you! Already got a new review as a result, apparently the reader stayed up till midnight reading it. For that alone it was worth it 🙂
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Great result! Congratulations!
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Thank you Robyn!
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Congratulations! I hope the sell-through for Indiot keeps growing!
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Thank you Liz! It’s dripping in at 1 book a day. More importantly, I got a devoted fan, who’d already read both and reviewed them on UK Amazon. Warms my heart 🙂
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Congrats Ana!!!!
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Thank you, Ellie!
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I’ll definitely look into this! Thanks for braking it down.
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Reblogged this on J.R. Handley Blog and commented:
Hey Space Cadets, if you’re interested in a numerical breakdown of a BookBub you’ll love this blog post!!
JR
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Thank you for sharing, JR!
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Happy to! Plus, it reminded me that I need to look into this myself!
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Thanks again. And yes, start right away. It’s so hard to get in. Btw, I’ve applied and did not get the US one I hoped for, but will just continue applying.
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I’ll take what I can get it if means more sales! 🙂
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Congrats on those fantastic results!!
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Thank you! It’s 5,600 free and 8 Indiot at full price now.
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That’s awesome!
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Woohoo! Congrats! 😀
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Thank you!
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